Tue.Nov 22, 2022

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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Consider pulling back. I’m not suggesting everyone should pull back. It’s just that this period of time isn’t ideal for everyone. Let me explain… What’s Happening? As I type this, we’re a couple of days from Black Friday.

CPM 188
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How smart DTC brands can use social to find an advantage

Audiense

DTC (Direct to Consumer) is more than a business model. It's a growing trend that even established companies like Nike are starting to take part in. These larger brands are recognizing the power of selling directly to consumers with no middleman. With the rise of online marketplaces like Instagram's shop tab, it’s become easier than ever for customers to discover products, enabling DTC brands to scale and find success quickly.

Brands 157
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Musk’s Plans Around Verification, Moderation, and Payments on Twitter are Slowly Becoming Clear

Social Media Today

Here’s a look at the latest updates from Twitter HQ, as Elon Musk continues to re-shape the company.

Twitter 203
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6 Questions [and Answers] that Are Commonly Asked About Pinterest

SocMed Sean

Ever wonder whether Pinterest is worth your time? Believe it or not, Pinterest is a great source for everyday use and for those wanting to promote their brand. Here are a few commonly asked questions with answers about Pinterest and what comes with using it. The post 6 Questions [and Answers] that Are Commonly Asked About Pinterest appeared first on SocMedSean - Social Media Sean.

Questions 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Adds Quizzes as a Community Post Option, Expands Visual Editing Tools

Social Media Today

YouTube continues to add new Community Post features.

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#517: When To Give Up Or See It Through When Something Fails In Your Business

Amy Porterfield

Listen on… What to do when you start to wonder “Am I really good enough?” Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business? I know I have. Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve […]. The post #517: When To Give Up Or See It Through When Something Fails In Your Business appeared first on Amy Porterfield | Online Marketing Expert.

Questions 112

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How to Use Data to Improve Your Business Practices

The Realtime Report

How to Use Data to Improve. Your Business Practices. As revealed in some eye-opening statistics shared by St. Bonaventure University , the entire digital universe had generated 44 zettabytes of data by 2020 — and it has been estimated that, by 2025, 463 exabytes of data will be produced on a daily basis. The prospect of using large amounts of data to inform your corporate strategy might therefore seem daunting — but, in research mentioned on the Entrepreneur website , 91% of firms classed data-d

Data 91
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Pinterest Adds Support for More Languages in the App

Social Media Today

Pinterest could drive significant revenue opportunities in foreign markets.

Marketing 159
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Hundreds Of Social Media Videos With Billions Of Views Show Wild Animals Being Tortured, Report Finds

Forbes Social Media

Animal cruelty on social media platforms isn’t new, but hundreds of videos on social media platforms like Facebook and YouTube of wild animals being kept as pets in hostile environments have been going viral in the past year, a new report finds.

Report 100
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Social Proof: The Golden Rules of Personal Branding (According to Experts)

Buffer Social

We’re super into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing insights into their process and mindset around personal branding, so you should definitely check out the full interviews.

Brands 100
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Political Content is on the Decline on Facebook, According to the Latest ‘Widely Viewed Content Report’

Social Media Today

Though tabloid-style junk is taking its place.

Content 159
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How to start and grow a social media marketing agency

Sprout Social

The demand for social media and content outsourcing is growing. In 2021, agencies in the US experienced the fastest growth in revenue in the past 20 years. Agencies are expanding their services and teams to keep up with the ever-changing social media landscape. And creators and influencers are working with larger clientele, creating ad-hoc agencies to keep up with the demand.

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Meta Sued Over Data Retention For 'Forced' Personal Ads

Forbes Social Media

A human rights campaigner is suing Meta in the UK's high court in a case that could have serious implications for other social media sites and search engines.

Data 98
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Take The Boring Out Of B2B Marketing

WebInKnow

Most business-to-business marketing is dreadfully boring. It's like B2B means "be too boring"!

B2B 12
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Apple Users Report Serious iCloud Problem Corrupts Files, Adds Photos Of Strangers

Forbes Social Media

Some iCloud users are reporting serious issues, including corrupted videos that now contain still images taken by unknown people.

Report 71
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Social Media Marketing Trends 2023: The State of B2B Social Report

Oktopost

In 2022, as the economy tightened and budgets shrunk, B2B companies looked to their number one salesperson: brand. As classic lead generation tactics failed to produce MQLs, B2B marketers focused on brand for the growth they needed. And if 2022 was the year of the brand, social marketing was the favored channel to build those brands. At Oktopost, we’re always looking for innovative ways to use social media and how B2B marketers are finding success.

B2B 147
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Twitter Alternative Mastodon Has Security Issues

Forbes Social Media

Though the interface is similar to Twitter, it isn't run by a single entity or company.

Issues 86