Jon Loomer

NOVEMBER 1, 2022

Just in time for the holidays, Meta is bringing back 28-day click attribution. This is some of the best news advertisers have received in a while. At the moment, though, I haven’t seen anything official from Meta on the reasoning behind it, the quality of that reporting, or what it means for the future of optimization and reporting. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean.

Privacy 207

Privacy Advertising Aggregator Report 207

Social Media Today

NOVEMBER 1, 2022

TikTok has shared a range of new insights into ad performance and discovery in the app.

Campaign 213

Campaign Marketing 213

The Realtime Report

NOVEMBER 1, 2022

Who, What, Why, and Where? How to Define Your Target Audience . Making assumptions about who your customers are and what they’re looking for is extremely ineffective and often a complete waste of time and money. If you’re struggling to define your target audience and would like to learn more about researching and discovering who they are and how to target them, keep reading for some simple ways to do so.

How To 91

How To Analytics Buy Survey 91

Social Media Today

NOVEMBER 1, 2022

Elon seems convinced that charging users a monthly fee is the best way forward for the app.

Twitter 199

Twitter 199

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Forbes Social Media

NOVEMBER 1, 2022

Social medial platform TikTok is wildly popular around the world, and counts over one third of Americans as users. But Chinese ownership of the app - and the access, storage and use of Americans' private data - raises privacy and national security concerns that require caution and vigilance.

Privacy 105

Privacy Data Platform Social Media 105

Social Media Today

NOVEMBER 1, 2022

Meta says that over $7 billion has been raised for charitable organizations via its apps.

Organization 190

Organization 190

Social Media Today

NOVEMBER 1, 2022

The report shows that there's still a way to go in establishing the true 'economics' of the shift.

Report 168

Report Publishing 168

Forbes Social Media

NOVEMBER 1, 2022

After days of speculation over whether new “Chief Twit” Elon Musk would charge $20 to be verified on Twitter, Musk announced a revised Twitter Blue program via — of course — Twitter. Calling the existing system of verification with blue checkmarks “b t,” Musk shared the key details.

Twitter 88

Twitter System Course Social Media 88

Social Media Today

NOVEMBER 1, 2022

The program will highlight the opportunities of business messaging to more brands.

Brands 190

Brands 190

Forbes Social Media

NOVEMBER 1, 2022

Influencers have the power to move the needle in elections. While they’re keen to help get out the vote, many won’t wade any deeper into politics to protect their brands.

Influencer 89

Influencer Brands Social Media 89

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A beginner's guide to social media automation tools and getting automation right.

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Social Media Today

NOVEMBER 1, 2022

YouTube continues to lean into Connected TV viewing.

YouTube 194

YouTube 194

Buffer Social

NOVEMBER 1, 2022

Starting and running your own business can be incredibly stressful. One survey of small business owners from Capital One found that 42 percent of them are currently experiencing burnout or have experienced it within the past month. This is why having a good support system is invaluable for entrepreneurs. Having a space to share the ups and downs of small business ownership and having people around you who understand your challenges can help make you more resilient and able to weather the storm t

Small Business 76

Small Business System Examples Policies 76

Social Media Today

NOVEMBER 1, 2022

Some new considerations for online sellers, with Google offering more comparison features.

Features 154

Features Retail Google Comparison 154

Forbes Social Media

NOVEMBER 1, 2022

Politicians, activists, athletes, influencers, and journalists are among those who can also have their profiles reviewed and receive a verified account.

Twitter 83

Twitter Influencer Review Social Media 83

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Social Media Today

NOVEMBER 1, 2022

The accreditation will provide more assurance for Meta ad partners.

Brands 159

Brands 159

Forbes Social Media

NOVEMBER 1, 2022

How much is a blue checkmark worth? According to Twitter’s new owner Elon Musk, it’s up for negotiation.

Price 98

Price Social Media 98

Social Media Today

NOVEMBER 1, 2022

Snapchat continues to explore new in-stream commerce options.

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157

WebInKnow

NOVEMBER 1, 2022

The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in their work as well as with members of the public. This Fanocracy means that members pull energy, new ideas, and deep connections from and then back to like-minded people in the community.

Communities 57

Communities Energy Company Case Study 57

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Proactive Report

NOVEMBER 1, 2022

By Cokey Falkow. Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done correctly.

Team 52

Team Sentiment Skills Reputation 52

SocMed Sean

NOVEMBER 1, 2022

Ever wonder if you can share TikTok videos to your Facebook account? Believe it or not, you can share TikTok videos to your Facebook by posting them or adding them to your story. The post How Do I Share My TikTok Video To Facebook? appeared first on SocMedSean - Social Media Sean.

Video 26

Video Facebook Social Media Tips 26

Oktopost

NOVEMBER 1, 2022

Most brands run their marketing campaigns on different channels in silos. But today, customers interact with their brands across multiple channels and expect a unified customer experience. Delivering a seamless customer experience can be challenging if internal marketing teams are siloed and fail to communicate and align all their marketing content to a single goal.

SMS 114

SMS Campaign Social Media Strategy 114

BeingOptimist

NOVEMBER 1, 2022

Internet usage is ever-increasing, and the more we are getting reliant on web-based services, the more our digital privacy and online security are getting endangered. Hackers and other cybercriminals are always on the hunt for your sensitive personal information, including bank details, browsing history, email login credentials, and social media profiles.

Privacy 52

Privacy Tips Engineering Microsoft 52

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Learn the 10 worst social media marketing mistakes and how to avoid them.

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