Wed.Aug 03, 2022

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How Meta Could Leverage Outbound Clicks

Jon Loomer

The challenges related to tracking, targeting, and optimization have increased during the past couple of years. And yet, Meta has a solution that is sitting right in front of them. Meta needs to leverage Outbound Clicks. This isn’t a particularly complex concept. Even the simplest application could be a huge help for advertisers looking to send traffic to their stuff — whether it’s on a website they own or a third-party website.

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Twitter Continues to Test New Topic-Based Listings for Spaces, Which Could Improve Discovery

Social Media Today

Twitter's still working on improving Spaces discovery, which is a key step in maximizing Spaces take-up.

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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

If you’re looking to increase brand awareness and reach for your business through online advertising, there’s no better platform to turn to than the Internet’s second largest search engine. Owned by Google, you’ll be working with the Google Ads network to create your YouTube ads. But if you’re new to the process, this guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.

YouTube 108
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Facebook Shuts Down its Live Commerce Push, Which May Reflect Broader Disinterest in Live Shopping

Social Media Today

Live commerce has been a key growth lever for Chinese apps - but western audiences seem less enthused by the option.

Facebook 166
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Meta’s Move From Friends To Virality Is An Existential Threat For Facebook

Forbes Social Media

Mark Zuckerberg is shifting the fight with TikTok from where Facebook is strong to where TikTok is strong. In other words, doing the exact opposite of what Sun Tzu’s Art of War suggests.

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TikTok Shares Marketing Tips and Advice in New Video Overview

Social Media Today

Looking to get a better handle on TikTok? This new video explainer, hosted by Francis Bourgeois, will help.

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New Study Highlights the Usage of Social Media Platforms for News Content Around the World

Social Media Today

The report looks at how many people in each region now rely on social platforms for news content.

News 176
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Facebook Groups for Small Businesses in 2022: The Benefits + Real Examples

Buffer Social

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again. There are many ways to cultivate this kind of relationship with your customers, one being creating an emotional bond with them.

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LinkedIn Publishes New ‘Framework’ for Events to Help Businesses Map Out their Events Strategy

Social Media Today

Planning on running an event? You need to check out LinkedIn's new guide.

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What is Social Media Governance?

Oktopost

Colin Day, Managing Director of EMEA and APAC at Oktopost, tackles the topic of social media governance and how B2B organizations can manage social media risk with confidence to grow and increase revenue. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Adds New ‘Asian-Owned’ Tag for Business Listings in Search and Maps

Social Media Today

The new badge will help consumers support minority-owned businesses.

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Is Kylie Jenner The Boss Of Facebook?

Forbes Social Media

Apparently, if your name is Kylie Jenner and you have 363 million followers on Instagram alone, you can influence a lot of people.

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YouTube Launches Updated Editing UI to Help Creators Move into Shorts, New Analytics Features

Social Media Today

The new option will provide another way to lean into the short-form content trend.

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Best Blogging Tools to Grow Your Blog in 2022

Your Escape From 9 to 5

Are you looking for the best blogging tools to grow Your Blog or website in 2022? If yes, you have landed on the right post. The blogging tools I have mentioned in this post are a mix of free and paid versions. Keyword Research: SEMRush: Best in class for competitive intelligence – finding out what […].

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Learn how to unlink Facebook and Instagram today!

BeingOptimist

Smelling something suspicious? Do you feel like either of your Facebook or Instagram accounts might be hacked? Did you sense some potential threats to your accounts? Well then, we think we might help you with that. Today, we will tell you how to unlink Facebook and Instagram, on both mobiles and desktops. And trust us, this is a life saver. This blog not only focuses on a type of device.

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How To Optimize Memory and Manage System Cache

Tweaklibrary

Nothing can irritate you more than a slow computer, especially on a busy day. Even though the Windows OS has undergone many changes throughout the years, PCs tend to get slow over time. The reasons for the same could be a couple. However, the computer may generally experience performance issues when your computer’s Memory ( RAM ) is all used up.

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The public apology: 9 ways to say we’re sorry (sincerely) from the brand account

Sprout Social

You’re probably familiar with the Notes app apology that brands post on Instagram or Twitter. Or maybe you know its twin, the infamous influencer apology, complete with crocodile tears on camera. From popular creators to celebrities to corporations, social media has become the face of the public apology. Social media managers and communication professionals must craft tactful corporate apologies—or else they risk facing even more backlash during a brand crisis.

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How to make a Reel on Instagram in 4 easy steps

Sprout Social

By now, you may have noticed a lot more videos in your Instagram feed. Instagram has doubled down on video —and Reels are the platform’s fastest-growing format. If you want to know how to make a Reel on Instagram but you don’t know where to start, we’ve got you covered. With over two billion monthly users , Instagram’s popularity cannot be denied. The rise of Reels—bite-sized video posts—is the platform’s response to TikTok’s mega-popular micro videos.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.