Mon.Jun 13, 2022

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The Man Who Broke Capitalism

WebInKnow

David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.

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Are TikTok and Other Emerging Channels Too Ephemeral to Track?

Social Media Today

For people, influencers, and brands wanting to moderate content and use social listening tech on audio platforms, the problem is three-fold.

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What To Look For In a Best-In-Class TikTok Marketing Manager?

Ignite Social Media

No one can argue that TikTok is a powerful marketing tool. With over 1 billion active users , it’s a prime place for brands looking to reach new audiences. . With so much competition for attention on the platform, it can be tough to know who to trust when managing and spearheading your TikTok marketing. Opting for a TikTok manager is often the answer.

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Meta Expands Horizon Worlds Access to VR Users in the UK

Social Media Today

Horizon Worlds is the biggest indicator of where Meta's heading with its metaverse push.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to schedule TikTok posts and 4 tips for success

Sprout Social

You know it, your brand loves it, you’ve lost hours scrolling on it. With more than one billion active users , TikTok has changed the social media game. And with brands on TikTok proving its value as a business tool , it’s here to stay. If you want to keep your content consistent and your to-do list short, it’s time to create a TikTok schedule. Known as a short-form video app, TikTok is a powerful place to engage your audience, considering consumers find short-form video 2.5x more engaging than

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Meta, TikTok, Google and Twitter All Preparing to Sign-On to New Misinformation Rules in Europe

Social Media Today

The new regulations would see the implementation of significant penalties for failure to remove misinformation.

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Google May Enable YouTube Ad Placement via Third-Party Platforms as Part of EU Antitrust Settlement

Social Media Today

The change could provide new opportunities for the implementation and management of YouTube ads.

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How to Change Your DNS Server on Android

Tweaklibrary

The Domain Name System (DNS) is essential to your online communications. Upgrading to a better DNS server is the right decision if you face connectivity issues. This post explains how to change your DNS server on Android. The Internet is powered by the ‘Domain Name System,’ often called “DNS.” It works as an internet phone book, linking web servers to their respective website domain names.

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Meta Launches New Assistance Tools for LGBTQ+ Owned SMBs

Social Media Today

The new resources aim to provide assistance for LGBTQ owned businesses, in various ways.

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How We Used Employee Advocacy to Increase Conversions by 266% in 90 Days

Oktopost

In the past few months, we’ve made a lot of noise around employee advocacy. For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. We then decided to look deeper into our own user-based employee advocacy statistics, and we found that those using a formal employee advocacy program earned 25-40% more engagement than those who didn’t.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Get More Share of Voice on Social Media

Hootsuite

Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. But that’s not the only way you can measure share of voice.

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How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

Social Media Today

Social proof can be a powerful driver of consumer action – check out these tips and notes.

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SEO Copywriting Guide: 10 Tips to Improve Your Content [Infographic]

Social Media Today

Ensure you're maximizing the SEO value of your content with these tips.

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Upcoming Cookie Changes That Will Affect Your eCommerce Website [Infographic]

Social Media Today

As Google looks to phase out tracking cookies, brands need to understand, and plan for the coming impacts.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.