Wed.Jun 01, 2022

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap.

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Twitter Announces Coming Removal of Separate TweetDeck App for Mac

Social Media Today

Twitter's canceling the separate app in order to focus on the development of the new version of TweetDeck.

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Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

We get it — almost everything is hosted online, from social gatherings, conferences, and events. . The pandemic has shaken up some of the ways we have done events in the past, but it also opens many opportunities to fuel our desire to learn, stay connected, and witness events at your four-cornered screens. And how we’re seeing it at Ignite , it looks like it’s here to stay to the new normal — pandemic or post-pandemic.

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Instagram Tests New Option to View Expanded Profile Image Display

Social Media Today

The option could make it easier to figure out if the IG profile you're looking at is the person you were searching for.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why lifecycle marketing matters for your social team

Sprout Social

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. If you’ve ever had to explain the merit of impressions and engagement, you likely understand the frustration.

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Meta COO Sheryl Sandberg Announces Her Pending Exit from the Company

Social Media Today

Sandberg leaves after 14 years at the company, in which she played a key role in developing its ad business.

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More Trending

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YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience

Social Media Today

The new process will enable you to interact with YouTube content on your home TV screen via your mobile device.

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Yes, June Is Pride Month, But Today Is For LGBTQ+ Families

Forbes Social Media

Today is the 17th annual LGBTQ Families Day, a time to celebrate the many families in every state and in almost every county of the U.S. where LGBTQ people live their authentic lives.

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Instagram Adds New AMBER Alerts to Help Raise Awareness of Missing Kids

Social Media Today

The new alerts will be targeted by geographic region, alerting users to cases of missing children.

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9 Tourism Post Ideas for Social Media (+ Canva Templates)

Socially Sorted

Got a tourism business and need tourism post ideas? In this post, I share some easy ways to create social designs that showcase your business and encourage engagement with your audience – plus Canva Templates to get you started. Boost Your Travel Business with Tourism Post Ideas Whether it's an AirBnB you're running, or a […]. The post 9 Tourism Post Ideas for Social Media (+ Canva Templates) appeared first on Socially Sorted.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Announces New Activations for Pride Month, Including Stickers, AR and VR Projects

Social Media Today

There's a range of ways that you can show support and engage in various Pride-themed events.

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#466: A Tangible Approach For Tripling Your Time Management Capacity with Ed Mylett

Amy Porterfield

Ed shares his best mindset tips for achieving happiness and success simultaneously My guest on this episode is a top business leader, peak performance expert, and global keynote speaker who just happens to be the go-to guy for building happiness and success simultaneously — and let’s be real, who doesn’t want to do that?! His […]. The post #466: A Tangible Approach For Tripling Your Time Management Capacity with Ed Mylett appeared first on Amy Porterfield | Online Marketing Expert.

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Pinterest Launches Ads in Japan, New Office Expansion in Warsaw

Social Media Today

Pinterest moves to the next stage of global expansion, as it looks to maximize its business opportunities.

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Always Have A Virtual Event Backup Plan

The Social Media Hat

Season 01 Episode 05 of the Virtual Event Strategist Podcast. The post Always Have A Virtual Event Backup Plan appeared first on The Social Media Hat.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Adds New 'Calls' Tab in Messenger, Leaning Into Evolving Connection Activity

Social Media Today

The new tab leans into the rising use of Messenger as a direct connection tool.

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How to Schedule Reels in 5 Steps [SECRET HACK]

Hootsuite

Instagram Reels have taken over as the fastest-growing feature on the IG app. In fact, the average Instagram user spends 30 minutes per day watching Reels. And while Reels are a great way to share a quick video update with your followers, it can be difficult to record and edit a new video every day. If you’re looking for a way to schedule your Reels–so you can continue to post fresh content without feeling like you’re chained to your phone–we’ve got good news.

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Snapchat Launches 'Dynamic Travel Ads' to Help Travel Marketers Reach Interested Audiences

Social Media Today

The ads will look to highlight more relevant travel destinations and options to Snap users.

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What is a Photo Dump and Why Should Marketers Care?

Hootsuite

It’s tough to take anything with the word “dump” in it too seriously. And when it comes to Instagram’s latest phenomenon, the photo dump , embracing your silly side is half the battle. Among the filtered, edited, there’s-no-way-her-room-is-actually-that-clean photos we expect from the platform in 2022, the photo dump has emerged — and it is glorious.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 Best Snapchat Lock Apps for Android in 2022

Tweaklibrary

Snapchat is a popular instant messaging app. This social media app relies on brief moments to share photos, videos, or locations with friends. The best thing about Snapchat is that it allows users to save their conversations and messages. So, if you have saved your chats and pictures on Snapchat and don’t want anyone to read them, we have a solution!

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Brand Pitch Guide for Creators: Deck and Email Templates

Hootsuite

If you’re an influencer, there are a lot of different ways you can use your influence. Convincing people that Crocs are cool again , for instance. One of the more appealing ways to wield your power, IMO? Making some dang money through brand partnerships by leveraging a really great brand pitch deck. Let’s back up, though. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?

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