The Social Media Hat
MAY 18, 2022
Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.
Jon Loomer
MAY 18, 2022
One of the issues advertisers struggle with most is controlling the frequency of ads shown. At some point, you’re just wasting money showing the same ads to the same people. There is no ideal frequency that is best for every advertiser in every situation. Some frequency is good. But advertisers have very few options to control it. There’s just not a whole lot that you can do beyond adding creatives or changing targeting.
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Social Media Today
MAY 18, 2022
The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content.
Sprout Social
MAY 18, 2022
Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition.
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Social Media Today
MAY 18, 2022
TikTok's looking to build a 'culture of credit' to ensure that all originators get more recognition for their work.
Pixlee
MAY 18, 2022
T his article was originally published on PRNewswire. Leading Social User-Generated Content, Influencer Marketing, and Ratings & Reviews company Pixlee TurnTo today launched the Pixlee TurnTo Creator Network , a program designed to showcase top content creators seeking partnerships with brands – and ultimately solve the challenge of influencer discovery for brands.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Buffer Social
MAY 18, 2022
At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To grow, focus on doing less.
Social Media Today
MAY 18, 2022
The test limits the amount of Stories frames that a user can see without manually tapping for more.
Likeable
MAY 18, 2022
With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system. But finding the best tool can be a daunting task in and of itself – not to mention, learning how to make the most of it once you’ve made a decision and an investment. In the words of Melissa Ayluardo, Likeable’s Associate Director of the social team, choosing the perfect tool is a lot like buying a car: You need to test-drive a f
Social Media Today
MAY 18, 2022
The new options will make it easier to find specific segments in video clips - but could they also reduce watch time?
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A beginner's guide to social media automation tools and getting automation right.
WebInKnow
MAY 18, 2022
In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at a time when people thought France made the best wines. Since then, the company’s focus on its fans is as important as the quality of its wine in building lasting success.
Social Media Today
MAY 18, 2022
Will Spaces become a key element of the tweet experience?
Tweaklibrary
MAY 18, 2022
WhatsApp is one of the most popular apps worldwide because it’s fast, easy, and has tons of features. Secondly, it’s an excellent app for keeping in touch with friends and family. It offers users lots of options to pick from when communicating and sharing updates, photos, or videos, among other things. Although the app has overcome many of its issues, it still doesn’t have all the features we like to see and use.
Social Media Today
MAY 18, 2022
In the second part of our State of Social Listening report, we look at the key platforms of focus for gleaning audience insight.
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Hootsuite
MAY 18, 2022
If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. But if you really want your Instagram Reels in particular to make a splash, it’s important to know that this Instagram feature has its own specific algorithm to wrestle with.
Social Media Today
MAY 18, 2022
Some small but potent new updates announced at YouTube's 2022 Brandcast event.
Hootsuite
MAY 18, 2022
Did you know using keyboard shortcuts can save you hours of time? Holy shift! As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more.
Sprout Social
MAY 18, 2022
Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time and bandwidth. To turn our challenges into opportunities, we’ve created processes and found tools to help our team make the most of our resources. They allow us to keep a consistent publishing schedule across 10 platforms, engage with our community as much as possible and carve out time for creative thinking.
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Hootsuite
MAY 18, 2022
I’m no financial expert, but I know that $100 can get you a lot of things. For instance: $100 can buy a pair of jeans your mom will think are too expensive, or one hundred gumballs. Or, it could buy you some serious reach on Instagram. To be clear, I’m not talking about buying an audience or likes. Here at Hootsuite HQ, we’ve been there , done that, and compromised our credit cards in the process.
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