Wed.May 18, 2022

Instagram's Testing a New Stories UI Which Could Have Big Implications for Your Content Strategy

Social Media Today

The test limits the amount of Stories frames that a user can see without manually tapping for more

Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat. Virtual Event Strategist Podcast Virtual Events Podcast Project Management Virtual Event Planning Virtual Event Strategy


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Twitter Launches New Promotional Campaign for Spaces and Live Audio Chats

Social Media Today

Will Spaces become a key element of the tweet experience

Meta Needs Frequency Capping for More Optimization Options

Jon Loomer

One of the issues advertisers struggle with most is controlling the frequency of ads shown. At some point, you’re just wasting money showing the same ads to the same people. There is no ideal frequency that is best for every advertiser in every situation. Some frequency is good.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Meta Shares New Insights into the Coming Metaverse Shift, and What Exactly Needs to Happen to Facilitate it

Social Media Today

What will the metaverse shift actually mean for business, and how will it evolve? New insights from Meta

More Trending

TikTok Launches New 'Branded Mission' Creator Monetization and UGC Promotion Process

Social Media Today

The option will provide creators with a simplified monetization pathway, while also helping brands tap into organic TikTok content

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Instagram Reels Algorithm: Everything You Need to Know


If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account.

TikTok Adds New Tools to Better Enable Users to Credit Trend Originators

Social Media Today

TikTok's looking to build a 'culture of credit' to ensure that all originators get more recognition for their work

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8 social selling metrics to measure success

Sprout Social

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

YouTube Announces Weekly Ad Frequency Capping, New Live-Stream Commerce Upgrades

Social Media Today

Some small but potent new updates announced at YouTube's 2022 Brandcast event

What We’ve Learned Launching a New Product as an 11-Year-Old Company

Buffer Marketing

At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years.

YouTube Rolls Out Activity Graph to All Videos, Ups the Maximum Price of Channel Memberships

Social Media Today

The new options will make it easier to find specific segments in video clips - but could they also reduce watch time

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The Importance of Employer Branding & What it Means for Marketing and HR


Maya Sweiry, VP of Human Resouces tackles how Marketing and HR can partner together and take employer branding to the next level. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The State of Social Listening in 2022 – Key Platforms for Gleaning Insight

Social Media Today

In the second part of our State of Social Listening report, we look at the key platforms of focus for gleaning audience insight

111 Time-Saving Keyboard Shortcuts for Social Media Managers (PC and Mac)


Did you know using keyboard shortcuts can save you hours of time? Holy shift! As a social media marketer, think what you could achieve with all that extra TikTok dancing practice?

Our Favorite Social Media Management Tools for Brands


With so many platforms and so many metrics, it’s difficult (if not impossible) to manage a brand’s online presence without the help of a social media management system.

How Silver Oak Cellars Created Passionate Fans Over Fifty Years

David Meerman Scott

In 1972, Silver Oak Cellars was founded in the emerging Napa Valley wine district of California to craft age-worthy 100 percent cabernet sauvignon at a time when people thought France made the best wines.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

What Happens When You Spend $100 to Promote an Instagram Post (Experiment)


I’m no financial expert, but I know that $100 can get you a lot of things. For instance: $100 can buy a pair of jeans your mom will think are too expensive, or one hundred gumballs. Or, it could buy you some serious reach on Instagram. To be clear, I’m not talking about buying an audience or likes.

Sprout on Sprout: Behind the scenes with our 3-person social media team

Sprout Social

Many people wonder how our social media team operates here at Sprout. And the truth is, like most social media marketers, we have limited time and bandwidth. To turn our challenges into opportunities, we’ve created processes and found tools to help our team make the most of our resources.

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How To Send A WhatsApp Message Without Saving A Number?


WhatsApp is one of the most popular apps worldwide because it’s fast, easy, and has tons of features. Secondly, it’s an excellent app for keeping in touch with friends and family.