Mon.Apr 18, 2022

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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The study (“Analyzing the Impact and Accuracy of Facebook Activity on Facebook’s Ad-Interest Inference Process”), suggests that Facebook doesn’t consider positive, negative, or neutral reactions to a topic.

Study 203
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New Report Highlights That Instagram Hashtags Don't Significantly Increase Post Engagement

Social Media Today

Adding hashtags to Instagram posts doesn't influence post distribution, according to this new study.

Hashtag 183
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159 of the Best Instagram Reels Hashtags to 10x Your Growth

Hootsuite

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. You’ve got to embrace the fine art of the hashtag, too. After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs.

Hashtag 141
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New Report Provides Insight into Best Posting Times on Facebook, Instagram, Twitter and LinkedIn

Social Media Today

Sprout Social's annual 'Best Times to Post' report provides helpful insight for your content planning.

Report 163
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What vertical networks mean for the future of social media

Sprout Social

Picture this: You’re given the opportunity to share a presentation on something you’re absolutely obsessed with. You could practically talk about it in your sleep, if you had to. Would you rather give that presentation in front of a stadium of random people or a cozy conference room filled with fellow fanatics? This premise is essentially the case for the growing number of vertical networks that are taking off online.

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Metaverse: What's to Come for E-Commerce?

Social Media Today

The metaverse is taking shape with commerce as a key element. Be prepared for what's next.

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Snapchat Launches New AR Art Experiences to Encourage Cultural Engagement

Social Media Today

Snap continues to explore new forms of creative expression, and experience, in the app.

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Everything You Should Know About Facebook’s Commerce Manager

Hootsuite

Are you a brand selling products or services on Facebook or Instagram? You’ll benefit from setting up Facebook Commerce Manager. Even if you just want to advertise on these Meta-owned platforms, there are major advantages to a Commerce Manager account. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

Metrics 99
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Scraping Data From LinkedIn Profiles Is Legal, Appeals Court Rules

Forbes Social Media

An appeals court Monday ruled in favor of hiQ Labs, a company that automatically gathers data from LinkedIn profiles, despite LinkedIn’s claims that this practice endangers user privacy.

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The Top 11 Best B2B Marketing Podcasts for 2022

Oktopost

Did you know that while podcasting seems new, it’s been around for nearly 40 years? “Audio blogging”, the ancestor of podcasts, dates back to the 1980s. T oday, 28% of the US population regularly listen to podcasts—that’s 80 million people! It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs.

B2B 62
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Get More Email Subscribers with Influencer Marketing

Pixlee

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from. Influencers — from nanoinfluencers and ambassadors to celebrities — are powerful for customer acquisition; they each have their own engaged, curated audiences that trust that individual’s testimonials.

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What Would Happen If Elon Musk Abandoned Twitter?

Forbes Social Media

With well over 82 million followers on Twitter, Elon Musk is arguably the biggest influencer on social media.

Twitter 68
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Secure Access To Opensearch on AWS

Buffer Social

At Buffer, we’ve been working on a better admin dashboard for our customer advocacy team. This admin dashboard included a much more powerful search functionality. Nearing the end of the project’s timeline, we’ve been prompted with the replacement of managed Elasticsearch on AWS with managed Opensearch. Our project has been built on top of newer versions of the elasticsearch client which suddenly didn’t support Opensearch.

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Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic]

Social Media Today

The team from YouScan has put together a collection of key trend notes based on analysis of over a billion social media posts.

Analysis 175
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How A Creative Marketing Agency Brings Brands To Life With Video And Buffer

Buffer Social

What do a hamburger restaurant chain, a law firm, and a sustainable packing company have in common? They all use social media to grow their brand and they all call on the team at Influence Media to help them create and manage their social content. Founded by Luke Thornton and based in the UK, Influence Media has a broad spectrum of clients. Some large, some small.

Video 67
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13 Tips to Schedule Your Day as a Social Media Manager [Infographic]

Social Media Today

Here are some handy tips to help maximize your day as a social media manager.

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5 Common Windows Screen Resolution Issues and Fixes

Tweaklibrary

You may get the biggest screen, but if you mess up the display settings in Windows, or in an app or game, your viewing experience will be ruined. Well, there are other things that can ruin your viewing experience, for example an outdated or corrupted driver or a hardware component. Whatever the cause of your viewing woes, we’ll assist you in resolving the display problem so you can resume enjoying high-quality viewing.

Issues 19
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eCommerce and Fake Reviews: 17 Shocking Stats You Need to Know [Infographic]

Social Media Today

As eCommerce adoption grows, online reviews become even more important.

Review 166
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.