Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant
Jon Loomer
APRIL 18, 2022
According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The study (“Analyzing the Impact and Accuracy of Facebook Activity on Facebook’s Ad-Interest Inference Process”), suggests that Facebook doesn’t consider positive, negative, or neutral reactions to a topic.
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