Wed.Apr 13, 2022

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How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. Today, I want to provide some specific examples of how I use them. If you aren’t using custom conversions , it’s time to start. There’s really no excuse. Quick Refresh. First, a very brief reminder about what custom conversions are, in the simplest terms.

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YouTube Launches New 'Search Insights' for All Creators

Social Media Today

The new Search Insights tab will provide data on what people are searching for in the app, and on your channel specifically.

YouTube 187
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How 4 Wellness Brands Use Instagram to Build Community for Women

Ignite Social Media

The brands that get it, get it. In the marketing industry we often hear the phrase “consumer-first” marketing, which is an approach that businesses use to keep their customers top of mind and at the center of everything they do. But what happens when traditional marketing and social media collide? Once social media marketing came around, we began hearing phrases like “community-first” social media marketing.

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TikTok Expands Test of Downvotes for Video Replies, Adds New Prompts to Highlight its Safety Tools

Social Media Today

TikTok's the latest social platform to try out downvotes as a feedback option, in order to help it improve the user experience.

Tools 149
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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If Elon Musk Goes Hostile, Twitter Is Missing A Key But Controversial Defense

Forbes Social Media

Unlike many other Big Tech firms, Twitter doesn't have a dual-share class system, and it could wish it did if things go poorly with Musk.

Twitter 86
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TikTok Shares New Tips on How to Maximize Content Performance in the App

Social Media Today

The tips could provide some valuable guidance for your TikTok marketing approach.

Tips 167

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YouTube Adds New CTV Campaign Measurement Verification Through Expanded Nielsen Partnership

Social Media Today

CTV viewing is on the rise, and YouTube is evolving its CTV ad offerings in-step.

Nielsen 165
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Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking

WebInKnow

I love this example of newsjacking from Krispy Kreme ®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.

Price 20
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Clubhouse Launches Dark Mode, Tests New Interactive Games

Social Media Today

Clubhouse heads to the dark side, while also testing out new social games.

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Samsung Releases Surprise Upgrade For Millions Of Galaxy Smartphones

Forbes Social Media

Samsung has released a powerful upgrade for its best Galaxy smartphones. Here’s how to get it.

How To 19
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Pinterest Announces New Partnership with WooCommerce to Expand Product Listings

Social Media Today

The integration will feed a lot more product listings into the Pinterest ecosystem.

List 153
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Oliver Pilgerstorfer on Scaling Sustainably

Oktopost

CMO Oliver Pilgerstorfer of IFS on setting goals for real scaling. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It’s hard to do the same things over and over in marketing and expect massive growth. Join Oliver Pilgerstorfer, CMO of IFS, on the Radically Transparent podcast as he discloses the growth mindset required to impact business in a meaningf

B2B 12
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New Details Emerge of Meta's Ten-Year Growth Plan for AR Wearables and the Metaverse

Social Media Today

A new report has provided details on how Meta plans to roll out its first AR glasses, and usher in the next stage of digital connection.

Report 118
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The best times to post on Instagram 2022

Sprout Social

To understand the best times to post on Instagram it’s important to understand how Instagram has evolved. The network’s popularity grew as the first visual-only social media platform. People shared images of their food, travels, outfits and events. And after the introduction of Instagram Business Profiles , the platform has made it easier for users to tag brands, restaurants and venues.

Instagram 122
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats

ProBlogger

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. Photo by olieman.eth on Unsplash. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. At a previous ProBlogger Mastermind , I shared a slide that seemed to hit a nerve with the group.

Metrics 49
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Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats

ProBlogger

The post Blog Metrics: Why You Need to Stop Focusing on ‘Vanity’ Stats appeared first on ProBlogger. Photo by olieman.eth on Unsplash. While having lots of page views, sessions, fans, followers and even email subscribers may feel good, they don’t actually tell you anything about the health of your blog. At a previous ProBlogger Mastermind , I shared a slide that seemed to hit a nerve with the group.

Metrics 26