Oktopost

MARCH 20, 2022

To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

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Conversation Sentiment B2B Module 118

Jon Loomer

MARCH 20, 2022

Facebook made a really interesting tweak to Dynamic Creative that you may not have noticed or heard about. There’s an option that is only available when Dynamic Creative is on, and it’s called Optimize Creative For Each Person. Now, I know this is confusing. How is this any different from what Dynamic Creative already is ? And how is this any different from the other three or four “Optimize” and “Dynamic”-branded features Facebook offers (their naming conventions lack ori

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Facebook How To Template Templates 208

Social Media Today

MARCH 20, 2022

LinkedIn continues to see 'record levels' of engagement, and will become an even more important platform in the post-pandemic shift.

Social Media Management 198

Social Media Management LinkedIn Social Media Platform 198

Social Media Today

MARCH 20, 2022

Are you looking for ways to improve your social media strategy? Want to increase engagement on your social media polls? The team from Blog Waves share their tips for success in this infographic. They break things down as follows: The benefits of using polls in digital marketing.

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Engagement Social Media Tips Team 179

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