Thu.Mar 17, 2022

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6 ways book publishers can use audience intelligence to reach new readers

Audiense

Every author knows that understanding your audience is the key to writing books that sell. The question is, how many publishers take this to heart when planning marketing campaigns? Disconnects in the publishing industry’s supply chain make it tough to get direct feedback from their readers, meaning campaigns are often based on outdated insights.

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Twitter Tests Spaces Audio Clips to Maximize Content Creation and Sharing from Audio Broadcasts

Social Media Today

The option will provide another way to get more out of your Spaces broadcasts.

Content 218
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8 Common Issues That Might Occur When Moving

The Realtime Report

8 Common Issues That. Might Occur When Moving. Even when everything goes relatively well and there are no major snags to ruin the experience, moving home is difficult. When you consider the increased risks of issues when shifting, it’s easy to see why moving is regarded as one of the most stressful events in existence. Here are the top difficulties that individuals encounter when relocating to a new location… and how to overcome each moving house problem in the most efficient way pos

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Instagram Launches 'Black Perspectives' Program to Highlight Black Creators in the UK

Social Media Today

The program aims to provide more support for creators from marginalized communities.

Instagram 199
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Ukraine’s Promotion Of Fake Paris Bombing Video Highlights Risks Of Misinformation

Forbes Social Media

The Ukrainian government and local news outlets are disseminating a violent fake video of Paris under siege as a warning to the world — a move that misinformation experts say could be dangerous.

Video 98
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Meta Launches Ray-Ban Stories in Four New Markets, Adds New Technical and Stylistic Features

Social Media Today

The camera-equipped glasses are the first step towards Meta's fully AR-enabled wearable device.

Features 150

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LinkedIn Publishes New Guide on the Importance of Employer Branding in the Post-COVID Landscape

Social Media Today

The 11-page guide provides a range of tips on the importance of effective employer branding.

Brands 150
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‘Own A Suit?’ — Zelenskyy’s Attire During Address To Congress Questioned On Social Media

Forbes Social Media

Investment adviser and financial pundit Peter Schiff questioned Zelenskyy's choice of attire.

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Meta Files New Lawsuit Over the Sale of Fake Customer Reviews on Facebook

Social Media Today

Meta is taking action against fake review sellers in a new legal action.

Review 168
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How to Fix Slow Startup On Windows 11

Tweaklibrary

Windows 11 is said to be quicker and more efficient than its predecessor due to better memory and hardware resource management. Like with all versions of the dominant operating systems, slow startup troubles aren’t quite a thing of the past. It’s aggravating to have to wait for a slow-starting , but there are a few things you can do to speed things up.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Meta Partners with Zefr to Improve its Advertiser Safety Tools

Social Media Today

The partnership will help to improve Meta's ad placement tools.

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Social media self-sabotage: Don’t let your past posts ruin your job-seeking chances

SocMed Sean

Social media is now second nature. In the U.S., social media use has gone from 10% in 2008 to 82% in 2021, or over 223 million U.S. users. We’ve interwoven it into our lives so much that most of us use it several times per day, every day. It’s become so commonplace that we don’t even think twice about sending Tweets, making posts, sharing pics, and uploading videos.

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How to Use the Facebook Ad Library to 10X Your Ads

Hootsuite

Advertisers know how tough online competition can be. Even the slightest edge can make a world of difference when it comes to Facebook Ads. Sure, you might have the experience, strategy, and keen mind to make compelling ads , but what happens if those ads begin to plateau? What can you do to improve ROI? Enter: The Facebook Ads Library (or, as it can also be referred to, Meta Ads Library).

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How to Use TikTok on Desktop (PC or Mac)

Hootsuite

Does your neck hurt? Perhaps you slept funny. Or perhaps it was those three consecutive hours you spent hunched over a tiny screen watching silly little videos. We’re not judging. We’re not even going to tell you to “go outside” or to “drink a glass of water.” But, to save you some pain and physiotherapy, may we suggest: TikTok on desktop. TikTok is best known as a mobile app, but the platform’s desktop version includes many of the same features on a larger screen (and significantly less neck pa

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Is Substack and How Does it Work?

Hootsuite

The social media sphere is chock full of jargon and buzzwords, so much so that it can be hard to keep track of them all. It’s enough to keep track of Wordle, NFTs and the metaverse, but what is a Substack ? Resisting the urge to make a joke about a pile of sandwiches, we’ll tell you that Substack is a major game-changer in the world of online publishing.