Mon.Feb 28, 2022

article thumbnail

What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

Recruiting practices have changed dramatically over the last ten years, and companies that stick to outdated tactics are quickly falling behind the competition. If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs.

Company 136
article thumbnail

Meta Shares its Latest Advances in Automated Object Identification, a Key Development in its AR Push

Social Media Today

Meta's advancing image recognition systems could underpin a range of major developments for its tools.

System 160
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter Will Label Tweets Linking To Russian State-Backed Media Like RT And Sputnik

Forbes Social Media

Links to Russian state media have flooded Twitter at the rate of over 45,000 tweets per day, the company said.

Twitter 98
article thumbnail

Instagram Announces Closure of Separate IGTV App, Removal of In-Stream Video Ads

Social Media Today

Instagram continues to refine its video offerings, and hone in on Reels as its key engagement pathway.

Instagram 161
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Pop Future Will Offer Faster And More Approachable Methods For Brand Strategy

Forbes Social Media

Instead of 100-page market research reports, brands can employ techniques to make the data more accessible.

Brands 87
article thumbnail

LinkedIn Publishes New 'Recharge Your Marketing' Digital Magazine to Inspire Your 2022 Approach

Social Media Today

The 48-page magazine includes a range of insights and tips to help you improve your marketing approach.

More Trending

article thumbnail

LinkedIn Acquires Marketing Analytics Platform Oribi to Improve its Marketing Solutions Offering

Social Media Today

The acquisition will help LinkedIn improve its connection between advertiser website and on-platform activity.

LinkedIn 150
article thumbnail

Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. So, what I’m about to describe isn’t necessarily a bombshell revelation. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming.

Facebook 198
article thumbnail

Meta Uncovers Coordinated Misinformation Initiatives Targeting Ukrainian Users

Social Media Today

Meta's teams are working hard to stop the spread of misinformation around the Ukrainian conflict.

Team 149
article thumbnail

How to assess which cultural moments are right for your brand to act on

Sprout Social

A cultural moment can happen in an instant and dominate news feeds for days. The constant feed refreshing, the group DMs, the memes—it all combines to create a uniquely gripping spectacle that’s impossible to ignore. These periods of high engagement are typically brought on by a real-time event or the onset of a new trend. In best-case scenarios, they create conversations that unite people over shared interests.

Brands 115
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

TikTok Confirms that 10 Minute Video Uploads are Coming to All Users

Social Media Today

Longer clips are coming to TikTok - but is that a good thing?

Video 168
article thumbnail

The 10 Questions I’ve Been Asked the Most in 400+ Values Screening Interviews

Buffer Social

We’ve brought in nearly 30 new teammates in the last year, and for each of those hires, we’ve done 15 to 25 values screens. So over the last year, I’ve done at least 400 values screening calls and I always turn the call over to the applicants to ask whatever questions they have for me. I’ve been asked some really insightful questions over the past year, and I’ve seen some trends emerge.

article thumbnail

TikTok Shares New Insights into the Value of TikTok Ads in Reaching Users Around 'Tentpole Events' [Infographic]

Social Media Today

With its growing audience, TikTok is also now seeing significant engagement boosts around major events.

Eventful 147
article thumbnail

iOS 15.4 Beta: Anti-Stalking Alerts for AirTags & Gender-neutral voice option for Siri

Tweaklibrary

Apple has released the fourth version of iOS 15.4 in beta last week. , This indicates we are close to the public release date. It is said to have a gender-neutral Siri voice option and anti-stalking notifications for AirTags, among other things. Moreover, New emoji, Face ID upgrades, and the long-awaited debut of Universal Control are also said to be included in the update.

Apple 10
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

4 Ways to Make your Brand’s TikTok Shoppable 

Pixlee

TikTok, mostly known for dance challenges and lip-syncing content, recently added a “Shop” feature to their platform. This new addition isn’t surprising. With around 732 million active users worldwide, it was about time they made the platform lucrative for brands. From TikTok, consumers all around the world have discovered new products, trends, and fashion.