ODAX: Facebook Simplifies Campaign Objectives
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. They’re calling it ODAX: Outcome-Driven Ad Experiences. This update is, as always, a slow roll-out. As of the date of writing this, I don’t have it. That limits the amount of information I can provide. But, there is some info available. I wanted to at least provide an overview of what I know so far, an interesting mystery, and some overall thoughts.