How “Content Journalism” Drives Marketing Campaign Success
Social Media Strategies Summit
APRIL 29, 2021
Content that engages an audience and compels them to act is at the heart of every successful marketing campaign. From informational content driving early-stage awareness to detailed content needed at the decision-making “buy” stage, content in many different forms is the infrastructure on which marketing and sales success is built. Yet too much content is unread and unloved—rehashed brochure copy, prosaic social posts, and deadly-dull web content completely out of sync with the interests of the
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