Mon.Feb 01, 2021

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Google's Adding New Contextual Data Panels to All Search Results to Inform Users of Site Info

Social Media Today

Google's adding new contextual info to search results to provide more transparency and insight into pages before you click.

Google 217
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2021 Prediction: Less Focus on Traffic and Followers, More Focus on Engagement

Visually SM

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible. After all, even the best content in the world isn’t going to do your brand much good if no one sees it and you are simply shouting into the void.

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Facebook Tests New Prompts to Encourage Users to Allow Data Tracking as IDFA Changes Loom

Social Media Today

Facebook is looking to provide more context on data tracking a means to negate the expected impacts of a coming change in iOS.

Data 217
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The power of audience affinities and its actionability to drive brands forward

Audiense

A marketer’s key responsibility is to understand what people are feeling, and to create campaigns that will cater to that feeling or need. Successful campaigns can result in brand loyalty, where a consumer will choose that brand over others, creating a long-lasting relationship.

Brands 148
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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TikTok Announces New Partnership with WPP

Social Media Today

TikTok has announced a new partnership with advertising giant WPP to facilitate new brand collaborations and opportunities.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear.

More Trending

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Guest Post: Top 10 tips to increase your Instagram customers in 2021

Awario

As the second most popular social media, Instagram helps users run their business, get leads, and increase their customers on the platform. You may remember that once Instagram was a place to share personal photos, talking to family and friends, and meeting new people. However, nowadays things have changed! Today, many people run and manage their business, earn money through selling products or services, become popular, run challenges, and more on Instagram.

Instagram 109
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LinkedIn's Advertising Business is on the Rise, While User Engagement Remains Solid

Social Media Today

Microsoft has reported that LinkedIn revenue increased 23% in the most recent quarter, ahead of expectations.

LinkedIn 215
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Microsoft Dynamics 365 Training For Your Team – What You Must Remember

Social Media Marketing

Since the rollout of Microsoft Dynamics 365 in November 2016, we have seen a new approach to CRM. This visionary approach has enabled many to run both their frontend and backend processes smoothly. Frankly speaking, the digital overhaul as mandated by the Dynamics 365 has put many in a tight spot. Many have had to go completely digital to use the new system while many others have to properly train their staff with the new technology in hand.

Microsoft 110
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Facebook Tests New Topic Exclusions for Advertisers Within News Feeds

Social Media Today

Facebook's testing a new set of ad placement tools to help brands avoid negative association within News Feeds.

Feed 207
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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‘The Silver Squeeze’: Redditors Divided And Silver Value Soars As Online Traders Switch Focus To Commodities

Forbes Social Media

Some retail traders believe a squeeze on silver will hurt Wall Street institutions while others believe it to be a coordinated attempt to divert attention away from meme stocks like GameStop.

Meme 100
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Twitter Publishes 2021 Marketing Calendar to Highlight Key Events for Your Campaigns

Social Media Today

Twitter has published a new events calendar for 2021, highlighting all the key events for your campaign tie-ins.

Eventful 167
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People Are Already Falling In Love On Clubhouse, A Popular New Audio Social Media App

Forbes Social Media

As behavioral scientist and Clubhouse user Clarissa Silva observes “All social media platforms eventually become dating platforms. Clubhouse is no exception.”.

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How we designed a logo system for Sprout Social’s Business Resource Groups

Sprout Social

Throughout the course of history, logos have been used to visually communicate the identity of a group or business. From ancient family crests to corporate branding, we use logos to represent who we are and what message we want to share with the world. In 2018, we refreshed our company values and created a logo system to illustrate our culture, our aspirations and what we stand for as an organization.

System 94
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Researchers Can Tell If You’re Going To Breakup Just By The Language You Use

Forbes Social Media

Evidence of an impending breakup may exist in the small words used in everyday conversations months before either partner realizes where their relationship is heading, according to new psychology research.

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Are You Tempted By Clubhouse and Other Bright, Shiny Social Media?

Myrland Marketing

Clubhouse is the next social media darling. It is social audio that promises to connect you with people and conversations at a much deeper level than you might find elsewhere. It is one of the fastest-growing apps in at least a century…okay, maybe not really a century because there weren’t apps then, right? At the time of this podcast recording , it is an app that is only available on iOS.

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Anal Swab Covid Test Won’t Make You Waddle Like A ‘Penguin’, China Says

Forbes Social Media

Chinese authorities said a viral video of people seemingly struggling to walk after using the newly introduced test is a fake.

Video 100
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How To Find Empty Folders In Windows 10 Safely

Tweaklibrary

Umpteen empty folders arise after your PC is swarmed with unfinished downloads, folders created by mistake (and even forgotten), junk (and possibly harmful files) that can be removed by a PC cleaning and optimization software. How do you get rid of these remnants? And, even a more critical question – how safe it is to delete empty folders in Windows 10?

How To 22
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Could Navalny's Astute Use Of Social Networks Bring About Change In Russia?

Forbes Social Media

Alexei Navalny is an online activist with strong leadership skills, propagandist techniques and a discourse that connects with messages strongly internalized by the population. And he is, for the first time in many years, being able to put Vladimir Putin under pressure.

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Best Rainmeter Skins to Customize your PC in 2021

Tweaklibrary

Windows is one of the most customizable Operating Systems in the world. However, it can’t do much in itself. You will need to download various software to customize different aspects of your PC. Rainmeter is a free desktop customization software to provide graphical versatility to your PC. It allows you to install various skins/ themes to completely transform the look and feel of your PC.

Widget 17
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Conservative Twitter Trending As Study Claims There Is No Anti-Conservative Bias

Forbes Social Media

The hashtag #ConservativeTwitter began to trend just as a new study on social media claimed there is no anti-conservative bias.

Study 96
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To Combat False News, Correct After Reading

The Realtime Report

To Combat False News, Correct After Reading. Study shows people are influenced more by fact-checks after they read news headlines, not before. The battle to stop false news and online misinformation is not going to end any time soon, but a new finding from MIT scholars may help ease the problem. In an experiment, the researchers discovered that fact-checking labels, when attached to online news headlines, actually work better after people read false headlines, compared to when they precede the h

News 91
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Dow Jumps 250 Points As Meme Stocks Hold Their Gains And Reddit Traders Push Silver To An 8-Year High

Forbes Social Media

GameStop shares are down 10%, but BlackBerry and AMC are among meme stocks nabbing gains.

Meme 100
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Best Image Resizer: Resize Photos on Mac In 2021

Tweaklibrary

Toning down the size of an image or several images at large for various purposes is a required norm. But, here’s what happens – the moment you try to reduce an image’s size, it loses its quality. And, resizing an image alone is not the only task you often deal with. You also have to rename it, change its format, change its orientation and do a lot more stuff.

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Apple Wants To Make It Harder For Apps To Track You. Facebook Isn't Happy.

Forbes Social Media

Facebook’s ad business will take a hit from Apple’s forthcoming privacy changes.

Apple 89
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Unfazed By Antitrust In The U.S., Big Tech Faces A Growing Nuisance From Down Under

Forbes Social Media

Desperate threats from Google and Facebook have signalled that the tech giants are beginning to take the Australian antitrust effort as a serious threat.

Google 64
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Twitter Bans MyPillow Account After Banned CEO Mike Lindell Used It To Tweet

Forbes Social Media

Lindell was booted off Twitter last week for repeatedly sharing conspiracy theories about the election.

Twitter 76
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Dow Jumps 250 Points, But GameStop Market Value Plunges $7 Billion As Shorts Cash Out

Forbes Social Media

GameStop shares tanked 31% Monday.

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Porn App Network Scamming iPhone Users For $2.6M Per Month, Says Apps Exposed

Forbes Social Media

Live video porn and fraud on the iOS App Store, according to Apps Exposed.

iPhone 89