Thu.Sep 17, 2020

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YouTube Offers New Ad Tools to Help Marketers Tap into the Rise in YouTube Viewership

Social Media Today

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.

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5 Hidden Benefits of Small Business IT Outsourcing

The Realtime Report

5 Hidden Benefits of. Small Business IT Outsourcing. You only have so much time in the day. As a business owner, the last thing you want is to spend time doing tasks you aren’t great at. For most, IT is one of those things. Unfortunately, you can’t ignore tech if you want to succeed in business today. An estimated 44% of companies expect to increase IT spend in 2020, so you can’t afford to fall behind.

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Twitter Implements New Security Measures to Protect the Accounts of US Election Candidates

Social Media Today

Twitter will call on all US election candidates to review their account security as part of a new measure to protect the integrity of the election process.

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15 Brilliant Ideas to Repurpose Your Blog Content for Social Media

Quintly

As a marketer, you know that high-quality, relevant content can help you drive more targeted traffic to your website and boost your brand’s reputation. It can also help you convert website traffic into paying customers.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Shares New Insights into the Impacts of COVID-19 on Small Businesses Around the World

Social Media Today

Facebook has published the latest version of its Global State of Small Business report, which looks at the ongoing impacts of COVID-19 on business activity.

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Why Marketing Technology Should Integrate into a Bigger Ecosystem

Oktopost

“The value of marketing technology is rarely in the specific functionality of the tool, but rather its ability to be part of a bigger ecosystem.” – Urs Blickenstorfer, CEO of iundf Marketing. Today, because of marketing technology, CMO’s can take a seat at the strategy table. In the early days, marketing was more about operational efficiency and excellence.

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#336: How To Create A Million-Dollar Business (What’s Worked For Me)

Amy Porterfield

I’ve got a little quiz for you! Are you… A. A nine-to-fiver, dreaming of becoming an entrepreneur so that you can have the freedom and flexibility to create a life on your terms, a life that fulfills you? B. part-time entrepreneur, but a full-time employee, waiting for the perfect moment to transition — full time […]. The post #336: How To Create A Million-Dollar Business (What’s Worked For Me) appeared first on Amy Porterfield | Online Marketing Expert.

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Pinterest Highlights the Power of Positivity, While Criticizing Engagement-Baiting Approaches, in New Guide

Social Media Today

Pinterest has published a new guide which highlights the power of positivity in encouraging people to buy from your business.

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Instagram Releases Auto-Captioning for IGTV in 16 Languages

Later

Automatic IGTV captions are finally here! Instagram released a new accessibility feature that will automatically add captions to IGTV videos in 16 languages. Not only is the new feature a time-saver for brands and businesses alike, but it’s also a way for Instagram profiles to be more inclusive. Learn how to automatically add captions to your IGTV videos and why it’s important here: IGTV Captions: How to Automatically Add Subtitles to IGTV Videos.

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Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram

Social Media Today

Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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The 2020 Black Friday Cyber Monday Ecommerce Checklist

Pixlee

Even with myriad unprecedented events in 2020, ecommerce has grown significantly. And while many brands were already thriving online, late arrivals to the ecommerce scene are catching up quickly. Although the peak shopping season will look different this year, it’s important to prepare for an influx of excited online shoppers. Before the holidays hit, run through this checklist to make sure your brand is prepared to offer the best experience for customers. . 1.

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Oracle/TikTok Deal, Which is Also Set to Include Walmart, Being Assessed by White House Officials

Social Media Today

Oracle's deal to become a 'trusted technology partner' for ByteDance-owned TikTok in the US is now before the US Government.

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Why ‘The Social Dilemma’ On Netflix Is Such An Important Film

Forbes Social Media

Watching the movie, I couldn’t help but think how all of this constant clicking, swiping, and liking has impacted their lives.

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5 Common Social Media Optimization Mistakes Beginners Make

VEED Grow

Social media is a valuable marketing channel for businesses, it allows you to connect with your target audience and promote your brand. But there’s no fool-proof strategy for getting your social media perfect straight away, it’ll take some time to learn from your mistakes and refine your approach. These are 5 of the most common social media optimization mistakes beginners make.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook And Instagram Appeared To Go Down For Some Users Thursday Afternoon

Forbes Social Media

Reported issues have dropped significantly.

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Real-time Protection From An Antivirus!! Is This Possible?

Tweaklibrary

An antivirus is a software that aims at protecting your computer or other devices from malware and other malicious threats including probable cyber crimes. An efficient antivirus solution keeps an eye on the data stored on your device be it a smartphone or a computer. It tracks your online activities, checks for your data, web pages you surf, files, applications and software you go through and much more.

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The 11 Best Social Media Scheduling Tools for Businesses

Keyhole.co

When managing a social media presence for your brand or your client, there’s an entire library of tools you’re going to need, from content creation tools and social media monitoring tools to social media scheduling tools and more. But with so many options, how do you determine the best tools for your needs and your brand? To help you find the perfect social media scheduling tool for your brand, we’ve put together a list of the 11 best tools we recommend using for scheduling out and automatically

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Best Alternatives of CyberGhost VPN

Tweaklibrary

CyberGhost VPN has made a big name for itself in the world of VPNs. Because of the admirable security, encryption standards, and faster browsing speeds, CyberGhost VPN is now rated among the best VPNs available in the market. However, CyberGhost VPN is not the only VPN that provides excellent security and other features. There are many alternatives of CyberGhost VPN.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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LinkedIn Shares New List of Retargeting Best Practices and Tips [Infographic]

Social Media Today

LinkedIn has published a new guide to its various retargeting options to help you maximize your campaigns.

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Most Common Types of VPN Protocols

Tweaklibrary

There are tons of different VPN service providers available in the market. But not all of them are suited for everyone. Different service providers employ different VPN protocols. These VPN protocols vary in terms of security and speed they offer. Some of us may use VPN for security purposes , some of us may use them to access global content, and some of us may use them to avoid ISP tracking.

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A Timeline of Facebook's Legal Actions Against Platform Misuse [Infographic]

Social Media Today

In this infographic, we go back to early 2019 and outline every legal action Facebook has taken since in the fight against platform misuse.

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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Using Google Ads might be the best decision you make for your business. This is not an exaggeration. People use Google to search 3.5 billion times a day. Each search offers opportunities for you to get your brand in front of more users. This means increasing leads, conversions, and sales. That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Twitter Takes Action Against Trump Claim That Presidential Election May ‘Never Be Accurately Determined’ Because Of Mail-In Voting

Forbes Social Media

Twitter’s expanded Civic Integrity Policy went into effect Thursday.

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Climate Crisis Conversation and Audience analysis using Audiense and social data tools

Audiense

The pandemic virus of 2020 has taken centre stage, but the climate crisis will continue to bubble away and worsen if left unresolved. In the run up to the US elections in November 2020, Democratic party candidate J oe Biden has announced his stance on the US green energy revolution , promising net-zero emissions by 2050, amongst other decarbonising and pro-electric initiatives.