Tue.Aug 04, 2020

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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 273
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How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. It made little sense, really, why this feature wasn’t already available in Ads Manager, but that’s luckily been corrected.

Metrics 210
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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 195
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Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . Americans use social media to engage with family, friends, or colleagues, share photos, videos and posts about their lives, read the news, communicate, shop, and even as a way to stay connected with their faith.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook's Updated Chat Plugin for Websites Enables Messaging Without Logging onto Messenger

Social Media Today

Facebook has updated its Messenger chat plug in for websites, which will now enable non-logged in users to send messages to your business.

Facebook 218
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What do I need to start formulating and implementing an audience-centric digital strategy?

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the fourth and last article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.

Strategy 176

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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. However, some B2B companies still utilize standard methods like paid advertising and cold calling.

B2B 130
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Facebook Launches 'Black Business August' to Support and Highlight Black-Owned Businesses

Social Media Today

Facebook will host a series of education sessions and other programming to highlight National Black Business Month in August.

Facebook 218
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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean?

LinkedIn 139
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Snapchat Updates Audience Reach insights with Regional Audience Counts

Social Media Today

Snapchat has provided some new insights into its regional audience reach as part of an update to its Snap Focus education program.

Education 217
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Manage Your Finances

The Realtime Report

How To Manage Your Finances. Our financial health affects a lot of things in our life. If things are looking bad, it can affect our mental health and put a strain on our relationships. However, despite being so essential to most aspects of our daily life, we are rarely taught how to manage them, and that can lead to us needing support for debt. If that’s where you are right now, head to the Creditfix site for some help, but otherwise, here are some tips on how to manage your finances.

How To 103
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The Mister Machine

Ari Herzog

The Denver Broncos are the latest owners of a “misting booth” to disinfect players with a nontoxic spray. When players walk through the booth, resembling X-ray machines in government buildings, they get misted. Shared on the NFL team’s Twitter page , the gut reaction was disbelief. Dr. Eric Feigl-Ding , an epidemiologist: “This is not a real public health intervention.

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Survey Shows Facebook Barely More Satisfying Than Comcast

Forbes Social Media

The latest findings of the American Customer Satisfaction Index aren’t likely to get many Likes from the executives running social-media companies. Especially Facebook.

Survey 91
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3 Recent Social Media Trends In The Cart For Top E-Commerce Brands

Digimind

Shopping Online During The Age Of Coronavirus.

Trends 76
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How This Founder’s Mid-Pandemic Pivot Is Helping Young Black And Latinx Workers Face An Uncertain Future

Forbes Social Media

Mentor Spaces CEO and founder Chris Motley pivoted his company mid-pandemic to create a mentorship space for young professionals of color.

Company 83
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Want To Update Microsoft Office Apps On Mac And Windows? Here’s How

Tweaklibrary

Are you a consistent user of Microsoft Office? If yes, you need to upgrade it from time to time for better performance and features. Microsoft Office is a multi-utility application available across all operating systems. Regardless of its use on Windows and Mac, it is equally used by Android and iOS users. The one important thing that we all need to make sure of is to keep all our Microsoft Office Apps updated.

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Here’s What China Says About TikTok Being Sold To Microsoft, Potential Ban

Forbes Social Media

A growing technology confrontation is leading to worsening U.S.-China relations.

Microsoft 102
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Fixed: Computer Turns On But No Display

Tweaklibrary

You turn on your computer but there’s no display on the monitor. What is more frustrating than this situation when you see the lights blinking on the computer cabinet, hearing the sound of a running computer fan and hard drive but nothing displays on the computer screen. But believe me you are not alone, while you are reading this article there are several users who are facing this issue right now.

Issues 20
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Leases Large Space At Manhattan’s Farley Building, Signaling Confidence In The City And Office Buildings

Forbes Social Media

New York City is continuing to live up to its “Silicon Alley” moniker.

Facebook 101
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How to Create Highly Watchable Silent Videos for Social Media

Hootsuite

It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away across the room. Either way, you don’t want to disturb them. You have two options: Get up and try to find your headphones in the dark. Watch the video on silent and hope it’s still good.

Video 144
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Google Suddenly Restores Google Photos Feature Used By Millions

Forbes Social Media

A missing feature returns.

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it! When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. So, how do you get verified on Pinterest?

How To 133
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Host4Geeks Reviews: Fast & Reliable Hosting Company in India

BeingOptimist

If you are currently stuck with a web hosting company that you are not too happy with and you are looking for an alternative then to be honest this article is only for you. Today, in this blog I have decided to give you an honest review of one of my favorite hosting companies in the world which is Host4Geeks. Let’s begin with a brief history when I started using Host4Geeks for my business.

Hosting 124
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How Brands Are (Already!) Going Viral With Instagram Reels

Later

While it may still be rolling out globally, there’s already a handful of awesome brands on Instagram Reels that have started to reap some serious rewards. Instagram Reels’ popularity is growing by the second, and brands are already using it to help build their audience with some videos getting +5M views — and this is only the beginning! In this blog post, we’re showcasing 9 brands on Instagram Reels and sharing how they use the feature to grow their business!

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SEO Checklist: The Positive & Negative Signals You Need to Know About [Infographic]

Social Media Today

Get a better understanding of some of the key SEO considerations you need to factor in with this listing.

SEO 217
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How to Create + Upload Your First Instagram Reels in 3 Easy Steps

Later

The global release of Instagram Reels is right around the corner, so there’s no better time to get acquainted and learn how to create Instagram Reels for your profile! The good news is that if you’re already using Instagram Stories, you should have no problem transitioning to Instagram Reels as the two formats are quite similar. Ready to get started?

Instagram 118
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Design: Tips to Make Sure Your Social Content Shines

agora pulse

Is your social media content being overlooked? Maybe your social media design needs a refresh. Check out these tips for captivating social media design that truly converts. More people are using social media now because of how online the world has become—and though that benefits social media managers, it also poses a challenge. Knowing that audiences are using social media has been the impetus brands needed to revitalize their social campaigns—but it comes with a catch.

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White House Gives TikTok Till September 15th to Sell its Business: Here's What You Need to Know

Social Media Today

The White House, and President Donald Trump specifically, has told TikTok that it will be banned in the US within six weeks, if it doesn't separate itself from its Chinese ownership.

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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret that most social platforms operate on a pay-to-play model for brands. On Facebook, the average reach of an organic page post hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.