Tue.Feb 18, 2020

What is Earned Media?

Sherrilynne Starkie

Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020.

The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Guest Post by Ben Chodor. The public relations industry has grown and thrived as a result of its ability to earn media coverage, generate creative campaign ideas and assist with crisis communications for their clients, brands and products.

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A 7-Step Guide: How to Write a Winning Scholarship Essay?


Writing a scholarship essay is never easy. Not only it takes time, creativity, and skills to reflect your thoughts on a paper; it also puts too much pressure on students because an essay is what defines whether they will get a scholarship or not.

How Agencies Can Win Social Media with Shared Calendars

agora pulse

Agencies, want a simple way to collaborate with your clients on social media content? Then try Agorapulse’s new shared calendars. Social media agencies are constantly looking for ways to set themselves apart.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

A Business Guide to Conducting Effective Meetings

The Realtime Report

A Business Guide to Conducting Effective Meetings. Encouraging teamwork and sharing information are some of the top benefits of conducting business meetings. You may believe gathering all your employees will drain your organization’s productivity, but that’s far from the truth.

More Trending

Pack Like A Pro! How to Ship Products to Customers

The Realtime Report

Pack Like A Pro! How to Ship Products to Customers. Online companies bring in billions of dollars in revenue each year. If you are selling physical products, one of the important parts of your business is learning how to ship products to customers.

Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product.

13 of the Best Free Social Media Management Tools


Want to know what free social media management tools the top industry pros can’t live without? We’ve got you covered! Everything on this list will help you with fun things like Instagram Stories and hashtags, as well as managing the nitty-gritty data side of running a business on social.

5 Reasons Why Messenger Marketing Is Important For Your Brand


What is Messenger Marketing? Messenger marketing connects businesses directly to customers and prospects through mobile messaging apps such as Facebook Messenger and Whatsapp. Facebook Brands Customer Care Customer experience Marketing Strategy messenger

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Everything That’s Happened So Far on Social Media in 2020


We’re only seven weeks into the new year and there’s already been so much social media news.

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Racial Microaggressions In Science

Forbes Social Media

What are racial microaggressions and how do they appear within science communities

Influencer Marketing VS. Brand Advocacy: Comparing Fandom Strategies


Stop me if you’ve heard this before: You browse online for a new product, visit a website, check out what's available, and then exit out of the webpage. Then for the next week, all you can see on your social media feeds are ads of the product you searched earlier.

Consumer Privacy Takes Priority in 2020

Forbes Social Media

Here are a few predictions on how this consumer call for action will (and should) be a catalyst for greater privacy, identity protection and security in 2020

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Brand Your Blog: 5 Tested Tips


If you have a blog, you have a brand. A strong brand is a great start for successful blogging, a weak brand will make your blog feel generic and unauthentic. Be honest, be consistent and your readers will appreciate your blog.

Are Your Data Security Protocols CCPA-Ready?

Forbes Social Media

Gaining greater insight into these queries will help organizations take the appropriate next steps and avoid the dreaded civil action and financial penalties

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Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. NEWS FLASH: If you have a Google My Business Listing, you should be posting to it regularly just like you do your Facebook Business… Read more. The post HOW TO CREATE A GOOGLE MY BUSINESS POST: HOW DO I MAKE A GOOGLE POST?

10 Basic And Easy Cybersecurity Steps

Forbes Social Media

No industry is immune to the growing cost of cybercrime

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers.

Bill Gates Bought An Electric-Powered Porsche. Then Elon Musk Tweeted A Response

Forbes Social Media

We live in the crazy world of social media where famous billionaires take swipes at one another

15 Simple Ways to Increase Instagram Engagement


Increasing Instagram engagement takes time and it takes effort. After all, it’s just not realistic for brands to expect instant Instagram success à la Jennifer Aniston. One million followers in five hours and 16 minutes? Record-setting.

Building A Strong Development Team From The Start

Forbes Social Media

Building a development team is like assembling a sports team: Every member must know their role, position on the team and overall goal

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to create a social media style guide: 10 things to include

Sprout Social

Social media is where brands and people alike want to see and be seen. It’s a place where you can establish a community of raving fans, a voice unique to your brand and an identity that is unmistakably yours. .

The CIO In 2020 And Beyond

Forbes Social Media

As the caretaker of information in an organization, the modern CIO should have a seat at the business table

When And Where Will #TeamTrees Plant 21.5 Million Crowdfunded Trees?

Forbes Social Media

Two months after reaching one of the most ambitious crowdfunding goals in YouTube history, #TeamTrees is getting closer to delivering on behalf of its 800,000+ unique donors

Apple’s Stock May Not Stay Down For Long Despite Its Sales Warnings

Forbes Social Media

Apple's stock dropped on February 18 after noting it would not meet its fiscal second-quarter revenue guidance

Survey: U.S. Consumers Love Online News But Won’t Pay For It

Forbes Social Media

A new international survey sheds light on the news consumption habits of Americans and Europeans, with some sobering implications for content sites and advertisers

Why Jeff Bezos Picked Instagram To Make A Major Climate Change Announcement

Forbes Social Media

In an Instagram post, Bezos explained how saving the earth is the one thing we all agree about

Why 2020 Is A Critical Global Tipping Point For Social Media

Forbes Social Media

2020 is the last year you can say that more than half the planet is NOT on social media

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The Rise Of RevOps: Rethinking The Structure Of Modern GTM Teams

Forbes Social Media

Marketing and sales may have once been considered departments dominated by creativity and people skills, but today, marketing and sales look much more technical and operational due to the explosion of marketing applications