Wed.Oct 23, 2019

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Hot Tips to Improve Your Instagram Ads

Jon Loomer

Instagram: Opinions Abound! Defining success on Instagram, both via organic content and paid ads, is definitely tricky. Everyone seems to have their own opinion or their own secret sauce. Some advertisers have grown their audiences organically, without paid promotion, using hashtags and by having a real, candid conversation with their prospective and returning customers.

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5 KPIs to Measure Your Influencer Marketing Program

Social Media Strategies Summit

Influencer programs are a shed load of work. Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards.

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Trending Sources

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business.

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October Marketing Updates: losing likes, a less creepy ‘gram and an awesome acquisition… mazel!

Oktopost

There is just over a week left in October, and the kickoff month to Q4 has been a good one so far. Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. Here’s what you should know. Facebook hints at removing “Like” counts. Following Instagram’s lead , Facebook is testing hiding the “Like” count.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Pinterest Begins Rolling Out an Updated Pin Format

Social Media Today

Pinterest is rolling out a new layout for Pins, which includes some minor functional tweaks and a different look.

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4 Ways of Funding Your Next Startup

The Realtime Report

4 Ways of Funding Your Next Startup. Launching a new startup is an exciting but difficult time for any entrepreneur. There are numerous funding options open to new businesses today and choosing the right one can present the new entrepreneur with one of their first major dilemmas. Choosing the right funding option is important if your business is going to start on the right foot.

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Mark Zuckerberg’s Answer To An Anti-Vaxxer Question Highlights Facebook’s Problematic Response To Misinformation

Forbes Social Media

Facebook CEO Mark Zuckerberg returned to Capitol Hill on Wednesday for the first time since April 2018, answering a litany of questions about Facebook’s digital currency project and how it balances freedom of expression with demands it prevent the spread of false information.

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8 TIPS FOR CREATING YOUR WEBSITE (WHAT TO DO BEFORE YOU HIRE A WEB DESIGNER)

Social Media with Romona

Read to stay up-to-date on the best practices of social media marketing, email marketing, online marketing, affiliate marketing, and personal branding. During my most recent “Blog Writing for Business” class, the conversation came up regarding how to select a web designer and what I suggest you… Read more. The post 8 TIPS FOR CREATING YOUR WEBSITE (WHAT TO DO BEFORE YOU HIRE A WEB DESIGNER) appeared first on Social Media Workshops | Washington DC, Maryland & Virginia | Soci

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Mark Zuckerberg Is Still Getting Called To The Mat For Facebook’s $22 Billion Acquisition Of WhatsApp

Forbes Social Media

The integration of WhatsApp technology with Facebook led to a $122 million fine against Facebook by antitrust regulators in the European Union. Now, U.S. lawmakers are using that case to show how Zuckerberg flouts regulators.

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How to Make Your Ecommerce Site More ADA Compliant

Pixlee

Accessibility and inclusion are key elements of a good ecommerce website. But sometimes accessibility features are overlooked, and potential customers are isolated. In a recent case, a court ruled that the Domino’s pizza website should be made accessible to people with disabilities after a blind man was unable to use the site. This court ruling further cements that making websites accessible to people with disabilities isn’t just a courtesy, but a legal right people should be afforded.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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‘I Understand We’re Not The Ideal Messenger Right Now’: Read Mark Zuckerberg’s Remarks To Congress

Forbes Social Media

The Facebook CEO is set to face critical questions from lawmakers on Wednesday.

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Instagram Bio Ideas: 25 Examples You’ll Definitely Want to Copy!

Later

In need of some Instagram bio ideas and inspiration? . Writing an effective Instagram bio might seem straightforward, but it can actually be quite hard to do. Should you be descriptive or concise? Humorous or serious? And what about your call-to-action? In the following post, we’ll walk you through 25 different Instagram bio ideas to help you make a great first impression, explain what your business does, and convince new visitors to click the “follow” button!

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Instagram’s Filter Ban Isn’t Enough To Stop Rise In Cosmetic Surgery

Forbes Social Media

From today, it won't be possible to find photo effects on Instagram that depict what you might look like after cosmetic surgery.

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Write Saved Replies That Don’t Sound Like a Robot Wrote Them

agora pulse

Creating saved replies that aren’t cold or mechanical isn’t as easy as it may seem. Find out how to write saved replies that make your customers happy and help your team streamline—without sounding like a robot. Whether you run one busy social media account or you manage a handful of clients’ profiles, saved replies are essential. Since you can use these saved responses when replying to frequently asked questions or addressing a range of common customer issues on Facebook, Instagram, Twitter, an

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Snap’s Stock May Rebound By 17%, Following Post Earnings Plunge

Forbes Social Media

Snap's stock fell by about 5% on October 23, the day after the company reported third quarter results; however, that may soon reverse.

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Write Saved Replies That Don’t Sound Like a Robot Wrote Them

agora pulse

Creating saved replies that aren’t cold or mechanical isn’t as easy as it may seem. Find out how to write saved replies that make your customers happy and help your team streamline—without sounding like a robot. Whether you run one busy social media account or you manage a handful of clients’ profiles, saved replies are essential. Since you can use these saved responses when replying to frequently asked questions or addressing a range of common customer issues on Facebook, Instagram, Twitter, an

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Why Mark Zuckerberg Thinks It’s Better to Be Understood Than Liked

Forbes Social Media

On social media, it’s a bit cloudy at times because there are so many posts, so many comments, and so many opinions.

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How to Live Tweet an Event: Tips, Best Practices, and Examples

Hootsuite

Live tweeting an event keeps your followers engaged and informed of events they want to attend in person but, for whatever reason, may not be able to. Think of it as a news report of an event. As the “reporter,” you hold the power to convey all the information your followers want to hear. And when you do so at an event that’s relevant to them, you’ll see them engage more with you.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.