Tue.Oct 08, 2019

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TikTok's Turning User-Submitted Content into Ads, Without User Knowledge

Social Media Today

Rising video app TikTok has been found to be turning selected user videos into paid ads, without those users being compensated, or even being aware of such.

Content 167
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Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below are three key takeaways from the Twitter Agency Playbook. .

Twitter 140
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Trending Sources

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Facebook to Pay $40 Million in Settlement Over Inflated Video Metrics

Social Media Today

Facebook has reportedly reached a settlement in a case over its inflated video view metrics, the result of a series of errors on Facebook's part.

Metrics 167
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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.

Education 111
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Adds New 'Emails from Instagram' Security Confirmation Listing

Social Media Today

Instagram is launching a new feature which enables users to check if Instagram has sent any official messages to them, in order to avoid phishing scams.

Instagram 158
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There Are Now 15,000 Deepfake Videos on Social Media. Yes, You Should Worry.

Forbes Social Media

After someone superimposes the face of a president or celebrity onto someone else’s body (often in a pornographic movie), they can upload them to Facebook or any other social media platform.

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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. In practice, that means every member of your organization—from the cleaner right through to the CEO—can assist you in promoting your brand and achieving your targets.

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Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Social Media Today

Snapchat's looking to lean further into gaming with a new ad campaign which enables product purchases via a game.

Campaign 159
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Employee Advocacy on Social Media: Everything You Need to Know to Get Started

agora pulse

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Employee advocacy is the process of using employees to generate exposure for your brand using their own online networks and connections. In practice, that means every member of your organization—from the cleaner right through to the CEO—can assist you in promoting your brand and achieving your targets.

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Using Mobile Technology To Build A Better Brick-And-Mortar

The Realtime Report

Using Mobile Technology to Build a Better Brick-And-Mortar . Since brick-and-mortar stores still play a big role in how people shop, it is important to continue to monitor the experience that customers are having. After all, research shows that 86% of sales in retail are happening within actual stores. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology.

Mobile 79
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Six Sacred Rules For Personal Branding In The Digital World

Forbes Social Media

Your personal brand has moved online. You need to aware of – and deliberately managing – your virtual brand so you can achieve your goals. Follow these proven rules.

Brands 80
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Introducing Snapchat Story Studio Analytics: how to take your Snapchat strategy to the next level

Quintly

We’re excited to announce the launch of our new feature, Snapchat Story Studio Analytics. It enables you to gain deep insights into the performance of your content.

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MedMen’s CEO Responds To South Park’s Brutal Parody: ‘Humbled To Be Considered The Most Culturally Relevant Cannabis Brand’

Forbes Social Media

“I'm humbled by South Park’s parody," says Bierman. "We've always said in order to mainstream marijuana, in order to build the mainstream cannabis brand, in order be open and welcoming enough for new people – the cannabis users of tomorrow… you've got to become relevant. That's what a brand is.

Brands 76
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3 Key Takeaways from Advertising Week New York 2019

Likeable

Advertising Week has come to New York City for 16 years now, and this year it returned with 290+ events, 1,216 speakers, and four days’ worth of thought leadership content from some of the industry’s brightest leaders and business professionals. Each year, the conference serves as a useful way to take the pulse of the advertising industry’s current state—and to guess what’s coming next.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Amy Brenneman Challenges Herself With Podcast Series About Living Through Life’s Blows

Forbes Social Media

Emmy-nominated actress Amy Brenneman is launching her new podcast, The Challengers, talking with her husband, director Brad Silberling, about receiving the phone call no one wants. In his case, it was news that his previous fiancee, actress Rebecca Schaefer, had been murdered by an obsessed fan.

News 75
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New Study Looks at Eroding Consumer Trust in Information Shared Online [Infographic]

Social Media Today

With the 2020 US Presidential election looming, questions of trust are going to become a bigger point of debate yet again.

Study 162
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Donor-To-Donor Kidney Chains Personify American Selflessness, Save Lives

Forbes Social Media

Donor To Donor fights to bring attention to the growing deficit of more than 100,000 patients currently in need of a kidney around the U.S.

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Social Media Content Trends for 2020 and Beyond [Infographic]

Social Media Today

Looking to ensure you keep up with the latest trends and changes in 2020? Check out this list.

Trends 168
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Advertising Week Takeaways To Keep On Your Radar For 2020

Forbes Social Media

In case you missed it, here are a few hot topics and takeaways to keep in mind.

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9 Ways to Drive Traffic with Instagram Stories

Later

Learning how to drive traffic with Instagram Stories can be a powerful tool for your business and brand! . And even if you don’t have 10K followers, there are still lots of ways to use your Instagram Stories to encourage more clicks and conversions. . In the following post, we’re sharing 9 strategic ways to drive traffic with Instagram Stories: Drive Traffic with Instagram Stories Tip #1: Add Links to Stories.

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Why Online Life Is Turning People Towards IRL

Forbes Social Media

Over the past two years, I have seen people take “social media breaks” due to the stress caused by online engagement.

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YouPorn Upgrades Your Porn Experience With Private Sign In, Light Theme

Forbes Social Media

YouPorn, the website you visit right after lunch when your brain blood moves to your stomach, is introducing a few new features to enhance your porn browsing experience.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.