Thu.Jun 20, 2019

How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity SMM

Guest post by Anastasia Masters. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. After all, it is a platform that connects talent with recruiters.

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Social Media Today

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform

Module 171

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Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”.

5 Symptoms of Content Strategy Failure (and How to Get it Back on Track)

Social Media Today

Is your content approach meeting the modern consumers' needs? Check out these common strategy failings, and notes on how you can improve

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Make it Happen


Challenge: Maybelline New York came to us wanting to narrow the gap between New York and the Nordics. New York was (and always will be) a key part of their brand DNA, so we had to make it relatable to a young Nordic audience. Solution: They had just changed their brand line to Make it Happen.

Apple 130

5 Actionable Steps to Improve the SEO Performance of Your Site

Social Media Today

Here are some actionable steps you can take to help improve your Google search rank

Sites 171

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7 of the Best Social Media Tools for Agencies

Social Media Today

Finding the right tools is key to ensuring that your agency is able to deliver the best data and service to your clients. Here's an overview of some of the top social management options

Lurpak® Content Toolkit


Challenge: Lurpak® content is much more than food porn. Everything they do as a brand empowers people be adventurous and actually cook.

YouTube is Remastering 1, 000 of the Top Music Video Clips of All Time

Social Media Today

YouTube is partnering with Universal Music Group to upgrade nearly 1, 000 of the top music videos of all time

Food, Glorious Food


Most people eat with their eyes first and foremost. That’s certainly the case when they’re scrolling through their feeds, drooling over their phones as they tag their friends in that dish they “have to try next weekend!”.

Feed 130

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Let’s talk about a subject that’s honestly a bit uncomfortable to some marketers. Competition. It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce.

Influencer Collaborations


We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations.

Email Is Not Your Master

Forbes Social Media

A few years ago I was asked to speak on a panel of female entrepreneurs to discuss our journey into the world of business ownership. At the same time, I was in the middle of a resolution I had committed to. A resolution I called the "Year of No” and that included email


SEO in 2019: 17 Tips for Beginners to Rank Higher on Google [Infographic]

Social Media Today

Looking to up your SEO performance this year? Check out these tips

SEO 171

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

No More Bananas: A Nine-Step Approach For Keeping Your Cool In This World Of Too Much

Forbes Social Media

In this age of social media and information overload, we easily go bananas. Learn how to stay calm and confident in nine simple steps. Feel better, get done more and become a nicer person

Online Shopping vs. In-Store: How America Shops in the Digital Age [Infographic]

Social Media Today

This new study looks at what American consumers are likely to buy online, versus what they still prefer to purchase in store

Study 171

Libra: An Interesting Idea, If Only Facebook Weren'tInvolved

Forbes Social Media

Libra is an interesting idea and hugely ambitious: a universal cryptocurrency has huge potential to do good. But unfortunately, it’s in the wrong hands. Bearing in mind the disaster that Facebook created with our personal data, one can only wonder at what it will do with our financial transactions

Data 96

Here’s What To Do With Your Live Video Once It’s Over

Social Media Strategies Summit

In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year ( Buffer ).

Video 82

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Adtech Industry Ignores Data Protection Laws, U.K. Regulator Rules

Forbes Social Media

The multi-billion-dollar real-time bidding (RTB) adtech industry is processing data unlawfully, the UK’s data protection regulator has ruled

#268: LinkedIn Tips and Tricks to Attract a Bigger Audience with Viveka von Rosen

Amy Porterfield

Do you have questions about LinkedIn? I get questions all the time about LinkedIn, and because I'm not an expert in the area or even a regular LinkedIn user (yet), I haven't had the answers to those questions. But guess what? Out of 250 million monthly LinkedIn users, only 3 million of those users share […]. The post #268: LinkedIn Tips and Tricks to Attract a Bigger Audience with Viveka von Rosen appeared first on Amy Porterfield | Online Marketing Expert.

Is Big Tech Too Big Or Not Big Enough?

Forbes Social Media

Tech companies are starting to speak out of both sides of their mouth when it comes to monitoring hate speech as bipartisan investigations in the U.S. gain traction

3 Things Most Bloggers Don’t Pay Enough Attention To


The post 3 Things Most Bloggers Don’t Pay Enough Attention To appeared first on ProBlogger. This post is based on episode 161 of the ProBlogger podcast. Are you limiting the potential of your blog by ‘forgetting’ a few things?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Is Social Media Simply Too Sick And Depraved To Continue?

Forbes Social Media

The Verge’s latest expose on the inhuman working conditions of Facebook’s content moderators sheds light once again on the depravity of the human condition and the indescribable horrors that people all across the world share on social media. Has social media become so dark as to be beyond hope

How Netflix’s social media strategy dominates the online streaming industry


The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have.

Facebook's Content Moderators As Modern Coal Miners

Forbes Social Media

Our modern-day coal miners are unfortunately doomed to work themselves into early deaths until the coming AI revolution can replace them, yet another casualty of the dark machinery that lurks beneath the happy sunny Web we all take for granted

Facebook's Libra Needs To Answer Three Questions

Forbes Social Media

Libra, Facebook’s new cryptocurrency, brought up many questions that need to be answered prior to it becoming a reality