Sun.Apr 21, 2019

How Can You Measure Your Social Brand Equity?

Social Media Today

Brand equity is a crucial asset, as it helps to differentiate one company’s products from another. - but how exactly do you measure it

Brands 132

PR in the Boardroom: How Comms and PR Can Play a Bigger Role with the C-Suite


Most comms and PR leaders only interact with top execs when there is a crisis. When a social media debacle erupts on Twitter, or if there’s a failure of a product… Read More >>>. Enterprise Executives PR & Comms Planning & Strategy Reporting & Analytics

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Facebook's Testing New Font Style Options for Posts

Social Media Today

Facebook is testing out a new text styles option for News Feed posts, with a selection of fonts to choose from

Feed 132

If You Haven't Heard Of Extinction Rebellion Yet, You SoonWill.

Forbes Social Media

Extinction Rebellion (XR) is a peaceful activism movement with an iconic logo seeking to influence global environmental policies to minimize climate change. Forget the misinformation: environmental activism has now moved to its next phase, and will soon be on the political agenda

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Future of Social Customer Experience - a Q&A with Dan Gingiss

Social Media Today

We sat down with Dan Gingiss to learn about his journey in the industry, and his predictions for the future of social media marketing and customer experience

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Q&A with Dan Gingiss

Social Media Today

Dan Gingiss is a leader in the social media and customer experience world. As he states in his bio, Dan believes that "remarkable customer experience can be your best marketing." " Dan is a long-time contributor and friend to Social Media Today, the author of Winning at Social C

Are Facebook's Privacy And Security Scandals Actually Helping It?

Forbes Social Media

Facebook’s remarkable ability to escape the past year unscathed and in fact post record profits and growth numbers suggests we may have entered a new era in which privacy breaches can actually help a company, rather than harm it

10 Video Content Ideas to Kick-Start Your Video Marketing Strategy [Infographic]

Social Media Today

Struggling to come up with video content ideas for your business? These prompts might help get you thinking

Video 171

London's Culture Of Beauty Technology Today

Forbes Social Media

How does new technology and social media affect our growing obsession with self-improvement, wellness and beauty

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Lil Dicky’s Star-Studded "Earth" Music Video


Music artist Lil Dicky released a music video on Friday featuring Leonardo DiCaprio together with 30 music artists including Ariana Grande, Justin Bieber, Halsey, Bad Bunny, PSY, Zac Brown, Miley Cyrus, Sia, Ed Sheeran, Snoop Dogg and more, all to send a message about saving the earth.

Video 59

Does Facebook Survive Because Of Its Size Or Because We Gave Up On Privacy And Security?

Forbes Social Media

Facebook’s lack of consequences for its breaches leaves us with only two uncomfortable possibilities: either the company has become simply too big to regulate or else the public simply no longer cares about its online security or privacy. All evidence points to the latter

Why Are We Still Using Century-Old Discredited Theories To Explain The Power Of Social Media?

Forbes Social Media

Much of our understanding of the power of social media comes from the discredited propaganda theories of century ago that viewed media platforms as all-powerful tools for controlling populations and shaping societies. Social media is a lot less powerful than we might think

Why Do We Blame Social Media For Being Addictive Instead Of Ourselves?

Forbes Social Media

The growing backlash against social media's addictiveness and its “behavioral engineering” and “psychological manipulation” raises the question of whether social platforms really deserve our criticism or should we look within ourselves

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Governments Can't Regulate Social Media Because They Are Too Dependent On It

Forbes Social Media

Social platforms have become indispensable staples of the modern state, used by elected officials all the way up to world leaders to communicate with their domestic citizenry and audiences abroad. Has social become so powerful that governments simply cannot risk regulating it