Mon.Mar 18, 2019

The Dangers of Buying Followers

Socialmedia.biz

How many times in a week do you encounter ads that promise you ‘real’ followers for as low as $5? As a business, getting online traction can be difficult — especially when most social media websites today are pushing for paid advertising.

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3 Keys to Designing Killer Social Media Content [Infographic]

Social Media Today

Looking for the best approach social media design on a budget? Check out this infographic, based on tips from our #SMT Live audience

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How do brands celebrate Holi on social media?

Unmetric

The festival of colors, an event of pure joy and celebration is one of the most popular festivals in India. To connect with their audience and improve brand visibility, brands have come up with some inspirational colorful Holi-related campaigns.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

The Art of Copywriting: How to Write Better Captions that Get Engagement

Buffer Social

What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you’re trying to do, when you tell a story, is to get the audience to have that same feeling. – Pete Docter.

We Live In A Post-Gatekeeper World Not A Post-Truth World

Forbes Social Media

In just three short decades, the web has taken us from governments as gatekeepers to informational anarchy to a new era in which a handful of private companies act as gatekeepers to the world. Perhaps the path forward is to create an information literate public that can tame the chaos on its own