Thu.Feb 28, 2019

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

What You Need to Know About Facebook Automatic Events

Ignite Social Media

Facebook Automatic Events. Facebook is making it easier to track actions like add to cart, initiate checkout, and purchase on your website with Automatic Events. This feature was developed last year and is not yet available on all ad accounts, but there some ad accounts who have access to this function but aren’t aware of it. Here’s what you need to know about Automatic Events.

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Boost Your Pinterest Images (Avoid this Blog Mistake)

Socially Sorted

After reading this post you’ll be set to avoid a huge Pinterest Mistake with your blog images. And it’s easy to fix with a simple WordPress Plugin called Tasty Pins. Cute Girl with Specs by Roman Samborskyi/Shutterstock BY DONNA MORITZ | 1ST MARCH, 2019 | CONTAINS. // Read More. The post Boost Your Pinterest Images (Avoid this Blog Mistake) appeared first on Socially Sorted. Pinterest Social Media Strategy Visual Content Images plugins Wordpress

Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. Now you can add YouTube video assets to Google responsive display adcampaigns. Google has also announced two reporting updates for responsive display ads.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Here’s what you need to know about the Google+ shut down

Sprout Social

In October 2018, Google announced that it will be shutting down the consumer version of Google+ owing to insufficient usage. The company announced that it was too challenging to keep maintaining a product that could not meet consumers’ expectations. The initial announcement also stated that Google would complete the Google+ shutdown in 10 months. This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while.

#252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch

Amy Porterfield

My team and I just finished up with the launch of my new course, Digital Course Academy™?, and I want to share some new strategies I used that really resonated with my audience and resulted in a big boost in sales conversions. The three strategies all focus on personalization and are something that you'll easily […]. The post #252: The 3 Little Known “Personal Touchpoints” I Added to My Recent Launch appeared first on Amy Porterfield | Online Marketing Expert.

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Best Instagram Content For Cosmetics Brands - 2018 Report

Cortex

When it comes to marketing lifestyle brands on Instagram beauty brands are the gold standard. Not only are they some of the most followed and active brands on the platform, but they have also successfully leveraged visual storytelling into a powerful growth loop that builds both their brand and customer base. Content Marketing Research & Insights brand storytelling Visual Content Intelligence

Now in Unmetric: A whole new layer of segmentation to make your life easier

Unmetric

In our bid to make social media analysts’ lives spreadsheet-free, we’ve added yet another layer of analysis to our famed Brand Posts tab. Earlier, this part of the Unmetric platform listed all the posts a brand has posted over a specified time period and helped you benchmark them against other brands on a series of metrics. With this new update, you can: Analyze content using segments. Compare segments using different KPIs. Tag or download multiple posts in one shot. Segment brand posts.

10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape

Forbes Social Media

In a cluttered media marketplace, digital experts Alle Fister, founder and CEO of Bollare, and venturepreneur and former Global Chief Executive Officer of Mirum Daniel Khabie, share 10 insightful tips on how to garner attention for your brand in a cluttered media marketplace

Tips 72

18 Ways to Create Scannable Content for Your Blog

ProBlogger

The post 18 Ways to Create Scannable Content for Your Blog appeared first on ProBlogger. This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your content (and let’s face it, why doesn’t?) then this post is for you. Why Readers Won’t Read Every Word – and What You Can Do About It.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Business 4.0 Is Driving Social And Industry Upheaval

Forbes Social Media

Business management is a big, sloppy social and economic experiment. We're entering the fourth stage of its evolution and next resurgence

While Solving Its Pedophile Problem, Did YouTube Forget To Contact the Parents?

Forbes Social Media

Disabling comments on videos attracting pedophiles is a lazy, half-baked solution to a complex social problem

Video 67

Radical Nokia Handset Reveals Future For Smartphone Cameras

Forbes Social Media

The Nokia 9 PureView isn’t an oddity, it’s the beginning of a new breed of smartphone cameras

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E-Cigarettes Redux: A Society In Fear Of Mistakes

Forbes Social Media

With the onslaught of legal measures made in recent weeks focussing on vaping, might it be a better idea for the U.S. and Canada to look toward the Irish and British models of how we approach the growing vape culture amongst high school students

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Here's Why Everyone Is Still Talking About Lady Gaga's Comment About Social Media Today

Forbes Social Media

Gaga takes a quick swipe at some tech most of you use everyday. Let's unpack her comment and what it means in a larger context in the U.S. today