Mon.Feb 04, 2019

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Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Meltwater

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>.

Products 148
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Review And Approve Social Media Content With Confidence

Oktopost

Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company.

Review 80
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Ignorance Shines Through Virginia Governor Northam's Blackface Apology

Forbes Social Media

At a Saturday press conference, Virginia Governor Ralph Northam, denied appearing in a medical school photograph that showed one person in blackface standing next to another wearing a Ku Klux Klan robe. The apology was more insulting than his blackface stunt.

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Super Boring

WebInKnow

I wish I had the four hours back. I would have preferred to read a book instead. The Super Bowl broadcast was super boring. The game was boring. The commercials were boring. The halftime show was boring. Is it just me? What did you think?

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Life Insurers Can Use Social Media Posts To Determine Premiums, As Long As They Don't Discriminate

Forbes Social Media

Life insurers in New York State can now use data from social media to set your premium rates and these rules could potentially extend beyond New York’s borders.

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Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. In short, you will no longer be able to set a daily or lifetime budget at the ad set level. Let’s dig into the details of what this means… The Announcement.

Campaign 167

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The Most Perfect Super Bowl Ad From The Wrong Advertiser

Forbes Social Media

There was a Super Bowl ad this year that should have been produced and placed by a different advertiser. An advertiser who can and should have an even bigger mission given its massive impact on our lives.

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The Huge Customer Service Fail Companies Are (Still) Ignoring

Forbes Social Media

Fewer than half of businesses are equipped to connect with customers via messaging apps. In an era when it’s hard to imagine personal life without the convenience of rapid-fire messaging, most companies still require users to dial in.

Company 59
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Super Bowl 2019 Commercials: 10 Themes Emerge That Reflect Consumers' Fears, Desires, And Hopes

Forbes Social Media

The Super Bowl is America's favorite event of the year, with more than 110,000,000 people watching. To understands what's hot in advertising, I share ten themes that emerged from this year's commercials.

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The 10 Funniest Super Bowl Commercials Of 2019, Ranked

Forbes Social Media

See the spots from Super Bowl LIII that left us all in stitches.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why Do We Measure Everything By Tweet?

Forbes Social Media

It is a truly extraordinary commentary on the influence of social media that in a world literally drowning in data, we use tweets as our barometer of what is important, as our ultimate tool to assess what the world is feeling and thinking about.

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Slack Confidentially Files For IPO Because It's A Tech Company

Forbes Social Media

Slack has confidentially filed for an IPO, which makes sense, because it's a tech company and that's how tech companies do.

Company 50