Mon.Feb 04, 2019

Facebook Campaign Budget Optimization Becomes Fixed Default

Jon Loomer

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns.

Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down


It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>. Marketing PR & Comms Corporate Comms Planning & Strategy

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Review And Approve Social Media Content With Confidence


Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company. Inside Oktopost Social Media Management

B2B 69

Super Boring


I wish I had the four hours back. I would have preferred to read a book instead. The Super Bowl broadcast was super boring. The game was boring. The commercials were boring. The halftime show was boring. Is it just me? What did you think? Newsjacking Research and Analysis Case Studies

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Facebook's Biggest Success Is That It Taught Us Not To Care About Our Privacy Anymore

Forbes Social Media

One of the most existential questions of the modern world is why we as a society have accepted the steady erosion of our digital rights and the loss of the concept of privacy. Facebook has a lot to do with it

Ignorance Shines Through Virginia Governor Northam's Blackface Apology

Forbes Social Media

At a Saturday press conference, Virginia Governor Ralph Northam, denied appearing in a medical school photograph that showed one person in blackface standing next to another wearing a Ku Klux Klan robe. The apology was more insulting than his blackface stunt

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The Huge Customer Service Fail Companies Are (Still) Ignoring

Forbes Social Media

Fewer than half of businesses are equipped to connect with customers via messaging apps. In an era when it’s hard to imagine personal life without the convenience of rapid-fire messaging, most companies still require users to dial in

Life Insurers Can Use Social Media Posts To Determine Premiums, As Long As They Don't Discriminate

Forbes Social Media

Life insurers in New York State can now use data from social media to set your premium rates and these rules could potentially extend beyond New York’s borders

The 10 Funniest Super Bowl Commercials Of 2019, Ranked

Forbes Social Media

See the spots from Super Bowl LIII that left us all in stitches


Slack Confidentially Files For IPO Because It's A Tech Company

Forbes Social Media

Slack has confidentially filed for an IPO, which makes sense, because it's a tech company and that's how tech companies do. NASDAQ:AAPL NYSE:SNAP

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Super Bowl 2019 Commercials: 10 Themes Emerge That Reflect Consumers' Fears, Desires, And Hopes

Forbes Social Media

The Super Bowl is America's favorite event of the year, with more than 110,000,000 people watching. To understands what's hot in advertising, I share ten themes that emerged from this year's commercials

Why Do We Measure Everything By Tweet?

Forbes Social Media

It is a truly extraordinary commentary on the influence of social media that in a world literally drowning in data, we use tweets as our barometer of what is important, as our ultimate tool to assess what the world is feeling and thinking about