The New Measurement: Shifting from Traditional PR to Growth PR
Waxing UnLyrical
NOVEMBER 20, 2018
Guest Post by Dan Beltramo. Although PR and communications have always been about telling a brand’s story and managing its reputation, the way that we create and amplify that story, in addition to how (and when) we measure our success, has shifted from creative campaigns built over weeks on best guesses and gut instinct to data-driven, real-time, iterative storytelling with metrics that tie back to provide revenue indicators and accelerate customer funnel activities that impact the bottom line.
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