Tue.Oct 30, 2018

A cannabis guide to help Canadian marketers comply with legislation

Sherrilynne Starkie

Unless you’ve been hiding under a rock for a month, you’re aware that cannabis is now legal in Canada. Marketing and communications professionals are fascinated to see how the promotional aspect of a new, but highly regulated, industry rolls out.

How to Better Engage with Customers on Social Media [Report]

Social Media Today

A new report has outlined the staggering amount of time people now spend on social networks, and which platforms are seeing increased focus

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Millennials are Deleting Facebook. Where are They Going?

Ignite Social Media

Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less.

6 Tips to Help Boost Engagement with Your Social Media Videos

Social Media Today

Here are some helpful tips on how to generate more engagement with your video content

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

No More Copied Content on Facebook

Socialmedia.biz

It used to be that marketers, website owners, and bloggers only had to worry about staying compliant with Google’s algorithm and its updates but now it seems that they have to stay in tune with Facebook’s ever-changing algorithms as well.

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Six Examples of Great Community Management

Ignite Social Media

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand.

Periscope Adds New Features to Boost Replay Engagement

Social Media Today

Live-streaming app Periscope has added three new replay features as part of version 1.23 of the app

Facebook Attribution Tool: The Ultimate Introduction

Jon Loomer

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” ” A couple of things… 1. This tool is DEEP.

Tools 128

Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future

Social Media Today

Facebook has reported its Q3 performance numbers, showing increases in revenue and users, but a slowdown in usage in Europe and North America

Report 133

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

October Lab Review

agora pulse

It’s been a busy few months since we published a Social Media Lab review here on the main blog! We have pulled back to publishing every other week so there haven’t been as many experiments. But the ones we have published are ground breaking IMHO. Lots of interesting factoids to digest.

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Twitter Getting Rid of Likes? Not Anytime Soon

Social Media Today

Twitter is not getting rid of its Like button anytime soon, contrary to recent reports

Report 125

Tips and tricks on how to optimize your Instagram profile

Blog2Social

Instagram is one of the most popular social media networks and its power seems to have been growing constantly since its launch date, less than a decade ago.

How to Create a Winning Social Listening Strategy for 2019

Social Media Today

Social listening can provide amazing insight and benefits when done right. Here are some tips on how to optimize your social listening approach

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Three Easy Steps To Success 

The Realtime Report

Three Easy Steps To Success . Though change is scary, and many people have a right to be apprehensive, it is far better than the alternative. Humans are inherently dynamic. Without change and new experiences, we grow bored and even stressed.

Skills 107

The Ultimate Local SEO Guide [Infographic]

Social Media Today

Boost your local SEO performance with this collection of key tips

SEO 114

How to Find Influencers That Are a Fit With Your Business

Buffer Social

Today’s top influencers aren’t just content creators or media buys – they’re both. According to Invesp , influencer marketing can drive 11 times the ROI of traditional digital marketing.

5 Ways to Keep Your Infographics Legal [Infographic]

Social Media Today

Infographics can be a great way to share complex information and boost brand awareness - but you need to make sure you don't violate copyright rules

Brands 111

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

10 Ways Brands are Using Instagram Highlights

Later

Instagram highlights are less than a year old, but they’ve already made a huge impact for businesses!

5 Content Curation Best Practices For B2B Marketers

Oktopost

Content curation has been a long-standing buzzword in social media marketing. While it seems to be on the radar of many marketers, not all of them invest in this tactic, as they feel it’s not worth the time and effort. However, those marketers are missing out on the benefits curated content can bring to their […]. Social Media Marketing Marketing Tips Social Listening Social Media Management Thought Leadership

7 Tips for Choosing the Perfect Instagram Profile Picture

Later

They say a picture is worth a thousand words, and nowhere is this truer than your Instagram profile picture! When someone looks at your feed, your profile picture is the first image that tells your new visitor what you and your brand are all about.

Vertical Video: Changing How We Perceive Imagery

Likeable

Aspect ratio is the proportional relationship between an image’s width and height. Seems simple enough, right? So how is it that until recently, people have preferred video to be horizontal? The answer: movies.

Video 73

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Can You Hear Me? How to Connect with People in a Virtual World

WebInKnow

Humans are hardwired to connect with each other using many different in-person cues including tone of voice, a lift of an eyebrow, a shake of the head, and other things we don’t quite understand like air pressure changes.

11 Things Health Leaders Need To Know About Social Media & Marketing

Forbes Social Media

Marketing of technology and public health have great disparities, but also that leadership in health care are not executing on their brands, social media or marketing. But in the U.S., hospital identity and health branding are paramount for success in a community. Here are crazy social media stats. NASDAQ:AMZN NYSE:TWTR NASDAQ:FB

Elon Musk's Twitter Account Is Tesla's $40 Million Marketing Platform. 'Worth It'

Forbes Social Media

Elon Musk recently declared that a tweet which cost him and Tesla $20 million in fines — each — was, in hindsight, "worth it." This week, he told Twitter he deleted his Tesla job titles, and we're wondering if we can do the same. No matter what he's tweeting, we're still talking about Tesla

Cost 79

On Mute: How Facebook Floundered On Voice Technology

Forbes Social Media

Facebook failed to build an alternative to Amazon’s Alexa because of a chaotic rotation of staff and confused priorities, sources close to the company have told Forbes

Elon Musk's Twitter Account Is Tesla's $40 Millon Marketing Platform. 'Worth It'

Forbes Social Media

Elon Musk recently declared that a tweet which cost him and Tesla $20 million in fines — each — was, in hindsight, "worth it." This week, he told Twitter he deleted his Tesla job titles, and we're wondering if we can do the same. No matter what he's tweeting, we're still talking about Tesla

Cost 76

Why The UK Just Hit Facebook, Amazon And Google With A Digital Services Tax

Forbes Social Media

In what amounts to a shot across the bows for US tech firms, the UK government has announced a new 2% 'digital services tax' on their revenue, rather than their profits. NASDAQ:FB NASDAQ:GOOGL NASDAQ:AMZN NASDAQ:AAPL NYSE:TWTR

UK Announces 'Digital Services Tax' On Internet Giants

Forbes Social Media

In what amounts to a shot across the bows for US tech firms, the UK government has announced a new 2% 'digital services tax' on their revenue, rather than their profits. NASDAQ:FB NASDAQ:GOOGL NASDAQ:AMZN NASDAQ:AAPL NYSE:TWTR

Is There A Downside To Activist Groups Pressuring Social Media About What Speech To Allow?

Forbes Social Media

How far do we go on social media free speech regulation? And if we regulate the social media platforms, what protects the mainstream media from regulation