Tue.May 29, 2018

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CPRS new vision: ethics in public relations

Sherrilynne Starkie

“As a profession public relations gets the respect it deserves,” said NO ONE EVER among the men and women who actually earn their living this way. In fact, the term PR is often seen as synomous with cover up or fluffy or even insubstantial! Having been a professional communicator for more than 20 years, I have to admit this still riles me.

Survey 247
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7 Content Marketing Trends B2B Brands Need to Know in 2018

The Social Media Hat

In this post, we’ll look at seven of the latest and most effective content marketing trends B2B brands need to know this year.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. You’re connecting with influencers , gathering fans, and getting lots of messages. Perfect, right? Actually, no. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss.

ROI 108
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Drink When Thirsty

Ari Herzog

The earliest fossil evidence for anatomically modern Homo sapiens dates back 300,000 years. Do you think your ancestors cared about eating, drinking, and sleeping schedules? Or, is it more likely they ate when hungry, drank when thirsty, and slept when tired? Your ancestors might agree on the benefits of drinking water , but they’d also agree about the lack of scientific evidence to drink an arbitrary number of glasses of water every day.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. You’re connecting with influencers , gathering fans, and getting lots of messages. Perfect, right? Actually, no. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss.

ROI 108
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Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The algorithm change means fewer ads being severed to users, leading to fewer impressions at higher prices.

Buy 94

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7 Must-Try Social Media Tactics for 2018

Postcron

Are you getting the most out of your social media strategy? As we approach the halfway point of 2018, now is a good time to refresh your strategy with these seven must-try social media tactics for 2018. Why try something new? Because your competitors probably are, which means your social media strategy needs to keep pace. And if your competitors aren’t trying new things, you have a golden opportunity to stand out from the crowd.

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The Business Of Tomorrow With Peter Sheahan - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #620 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Peter Sheahan never stops moving. He has a vision for where businesses need to be, and there doesn't seem to be any quit in him. As founder and Group CEO of Karrikins Group , Peter is known internationally for his top-rated keynote presentations, innovative business thinking and thought leadership.

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Which Social Platform Is Right for Your Next Video Campaign?

Convince & Convert

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track and asking the right questions. Customers LOVE video: 85 percent of Americans watch videos online. [ comScore ]. 45 percent of people watch more than one hour of Facebook or YouTube videos per week. [ Wordstream ]. 92 percent of mobile video viewers share videos with others. [ Invodo ].

Platform 150
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How Often And What To Post on Social Media

yMarketingMatters

This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?”. Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Blogging ‘Firsts’ to Celebrate (From Launch Onwards)

ProBlogger

Do you ever look at other bloggers and feel you’ll never catch up to where they are? Perhaps they have hundreds – or thousands, or even hundreds of thousands – of subscribers to their email newsletter. Maybe they’re making a full-time living blogging, or even employing a whole team of staff. If you’re still in the early stages of blogging, it can seem like no matter how hard you work you’re not really achieving anything at all.

Module 48
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10 Creative Secrets for Social Media Marketing [Infographic]

Social Media Today

Looking for some quick ideas to help boost your social media engagement? Check out these tips.

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This is What Happens in an Internet Minute [Infographic]

Social Media Today

What happens on the internet every minute? Check out this updated graphic.

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