Mon.Feb 19, 2018

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I’m Hootsuite certified!

Sherrilynne Starkie

I’m happy to announce that I’m now a certified social marketer! I have achieved Hootsuite Social Marketing Certification! For the past few months, I’ve been banging on about the importance for communications professionals to get industry certification on this blog; so I put my money where my mouth is! Yes, despite my having been in public relations for about 25 years, and specializing in social media for more than ten years, I had, until now, no formal social media credentials.

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Social Media Roundup: Valentine’s Day

Ignite Social Media

Not everyone’s a fan of Valentine’s Day festivities. But for those that are, it’s a day full of love, chocolates, flowers, heart-shaped goodies … and, of course, branded social content! Among all the posts that popped up in our feeds this year, these brands stood out for their V-Day posts. Dunkin’ Donuts. Who wouldn’t love a bouquet made of heart-shaped donuts?

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Why Declining Reach on Social Media is Not a Bad Thing

Razor Social

The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. New channels appeared, the audiences became more fragmented, and staying active on all the channels got way more difficult. And then the dreaded happened….

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The State of Messaging Apps

Ignite Social Media

With technology advancing, there are many messaging apps that subscribers can now choose from to connect with their favorite brands, businesses and friends. Most of us use messaging apps to chat with our friends but nowadays brands are tapping into messaging platforms like Facebook Messenger, WhatsApp and other platforms to make it easier on the consumer to connect in a more convenient way.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Reach Decline is Getting Worse, Which Social Media will Help the Most?

Devumi

With reports of significant Facebook reach decline surfacing, marketers have started looking for alternative social media sites to maintain their online presence. Let’s explore the best ones and find out how you can make the shift from Facebook to another site to make up for the lost traffic. Facebook reach decline alternative: LinkedIn LinkedIn is […].

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Is The Bank Of Amazon Coming And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM

Twist Image

Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on i Heart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world.

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Top 10 Digital Marketing Conferences of 2018 (Part 2)

Pixlee

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. MozCon. @Moz. July 9-11, 2018. Seattle, WA. MozCon is a three-day, one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content mark

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How to Use Snapchat to Grow Your Business

Buzzlogix

Social media marketers know they need to be visible on multiple channels to reach their markets, especially when those markets consist of young people. Most social media marketers spend an ample amount of time on Twitter and Facebook, but they completely forget about Snapchat. Snapchat users view over 10 billion videos each day , so failing to use this network is a mistake.

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11 Hot Instagram Marketing Tips from Social Media Experts

Convince & Convert

If you just landed here from planet Outbound Marketing or its satellite, planet Offline Marketing, I may be doing you a service by telling you Instagram is the blazing hot channel you want to master. If you hang out with us here in the inbound and online world, such a proclamation would simply solicit a “no duh.” Nary a day goes by—when I get to my inbox each morning—that I’m not offered a blog post or content of some sort about capitalizing on the rocket ship that is Instagram.

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