Pam Moore

SEPTEMBER 2, 2016

Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success. When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, “I have so much time, resource & budget I don’t know what to do with it

Social Networking 113

Social Networking Strategy Analysis ROI 113

Audiense

SEPTEMBER 2, 2016

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. It began with an audacious claim, that Eric would swim the 20 mile wide English Channel that separates the UK and France on one condition: 10,000 British people had to declare on social media that they believed Kronenbourg to be the supreme beer.

Engagement 106

Engagement Nielsen Delicious Campaign 106

Convince & Convert

SEPTEMBER 2, 2016

Chris Hackney talks about Insightpool, the influencer marketing tool that will transform how your brand connects with authentic advocates.

Influencer 96

Influencer Activities Authentication Tools 96

Audiense

SEPTEMBER 2, 2016

September has already started and that means the end of the holiday season… So now you’re back in the office with plenty of energy, we want to share with you our favourite campaigns of this week. Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly.

NGO 87

NGO Campaign Education Energy 87

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Meltwater

SEPTEMBER 2, 2016

Preparing for a PR crisis requires getting out of the mindset that keeps us busy… Read More.

98

98

Sprout Social

SEPTEMBER 2, 2016

In today’s digital landscape, video content is a must for any brand. Unlike other forms of social content, video can be extremely intimidating. However, with some ingenuity and a minimal budget brands can begin to test the waters and publish memorable content. This week at #SproutChat we welcomed video and social expert Margot Mazur , Partnership Coordinator at Wistia for a conversation on the social media video best practices.

Video 53

Video Smart Phone Metrics Sentiment 53