Fri.May 13, 2016

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3 Hidden Neuroscience Tricks Behind Instagram’s New Logo

Convince & Convert

Instagram, the photo sharing app, has launched a new logo. Early reactions are dividing fans, but I believe it will become well-loved in the long run, as it uses some clever neuroscience tricks to appeal to our subconscious minds. Logos, particularly those of mega-popular apps like Instagram, become a familiar part of our lives. Changing them carries the risk of losing all that mental goodwill.

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Carlsberg UK Is Giving Away Free Seats And Samsung UK Asks #WhereIsWoolly

Audiense

We’re pretty sure that we’ll see some Tweets around Friday, the 13th by brands, but in the meantime, let’s talk about the campaigns that are doing the rounds this week. Carlsberg UK is running a Twitter contest to give away UEFA Euro 2016 prizes, Samsung UK is asking us #WhereIsWoolly, and Walkers Crisps is testing our word game knowledge every day.

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How to Use LinkedIn Ads to Find B2B Leads

agora pulse

Finding B2B leads can’t get much easier than using LinkedIn Ads. LinkedIn boasts having the world’s largest professional network which is the ideal pool to find your target audience when dealing with the business to business market. LinkedIn B2B leads can be found using LinkedIn’s targeted self-service ad center. You have two options when creating LinkedIn Ads – Sponsored Updates and Text Ads.

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Reading Roundup: What’s New in Blogging Lately?

ProBlogger

Happy Saturday! (or Friday, if that’s where you’re at). We’ve been working hard this week on shaking up the content plan around this place so I’m super excited to see where the next few months will take us, and keen to get started. I hope you’re feeling as motivated as I am right now! It’s a nice place to be. “You want to know what they’re writing, even if it hurts,” my online abuse | The Guardian.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why I love the word “audit”

Waxing UnLyrical

A version of this post originally appeared on Media Bullseye. Think about five-letter words that put a smile on your face. I’ll throw some out there for starters: Dance. Puppy. Marry. Beach. Salsa. You get the picture. I bet the word “audit” would never make it onto your list. But if there’s a single five-letter word that should be at the top of every Social PR pro’s vocabulary, that’s the one.

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[Interview] How Truffle Social Is Nailing Direct Message Campaigns On Twitter

Audiense

Truffle Social, a social media agency, is positioning brands as an innovative force in social media channels. Their #1234ThumbWar campaign for Models Own , a British based beauty brand, was a huge success on both Twitter and Instagram. We spoke to Truffle Social’s CEO, Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of the nitty-gritties of planning a social campaign.

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How to Nail Seasonality in Your PPC Advertising

Convince & Convert

The warm breeze and budding flowers means spring is here, and it’s time to start thinking about your summer PPC campaigns. I know—we’ve barely seen an April shower, yet savvy retailers know to nail PPC each season. It’s best to start early. It might be tough getting into the summer-lovin’ mindset when you’re still carrying jackets and umbrellas, but to make the most of your PPC advertising, heed these insights.