Mon.Jan 21, 2013

Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not.

Use Less Folders to Increase Your Email Productivity

Justin Levy

Over the years I have experimented with a number of different email folder strategies in an effort to increase my email productivity. I have created folder structures by team, project and person. I have created sub-folders that sorted email down to a single email in each folder.

Trending Sources

100% of U.S. Senators, 90% of Reps Are On Twitter

The Realtime Report

On Friday, Twitter announced that 100% of the US Senate and 90% of the House of Representatives are now active on Twitter. When Congress convened back in 2011, only 44% of the Senate and 35% of the House were actively using Twitter.

How Martin Luther King May (Or May Not) Have Used Social Media

Firebelly

In honor of Martin Luther King Day today, here are 3 must-reads on how MLK may (or may not have) used social media – as well as lessons that can be applied to social media usage today. 4 Social Media Strategy Ideas from Martin Luther King Jr.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Three New(ish) Trends In Digital Media

Twist Image

Life after Facebook , Twitter , Instagram and YouTube ? Can't imagine it, can you? There are a handful of new social media tools, channels and applications that could be giving way to newer ways in which consumers connect. Not just to one another, but to brands as well. One thing is becoming increasingly clear, startups are coming up with new and fascinating things to do with technology and it is making its way into a newer way to think about how we're all connected.

We First’s @simonmainwaring on Cause Marketing

Geoff Livingston

I first met Simon Mainwaring in Boston in September, 2010 when we shared a keynote on best cause marketing practices (thank you, Katya ). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing.

5 Blogging Tips to Give Your Readers What They Want

Kikolani

This is a guest post by Matt Powers. A successful blogger not only knows how to draw traffic to their site, they know how to keep their readers coming back time and time again.

Free education tools you have never heard of

SocialFish

This is a guest post by Sandra Miller, a tech writer from Brooklyn. —————— The number of education sites keeps growing at a fast rate. The popular ones are sometimes high budget and in the end, you end up knowing them.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

5 Ways to Turn People Off with Your LinkedIn Photo

Shift Digital

It’s a generally accepted principle that we love to watch people fail. In fact, we love it so much that we’ll be late for work by slowing down to look at an accident. Personally, I’m fascinated by the number of inappropriate LinkedIn photos I see on a regular basis.

Are preconceived notions on social media killing your program?

Jeff Esposito

Social media is a very large bell jar. While we might be thinking outside the box in terms of our companies or clients, we’re also boxing ourselves into what the social media bubble is doing. Many times this leaves us blind to go against the gospel of the groupthink tank that is social media.

Are You Following these 5 Headline Writing Tips for Better SEO Traffic?

ProBlogger

This guest post is by Garrett Moon of Todaymade. There are so many variables to a great blog post. There’s the topic. There’s the writing style and overall quality. But few things compare to the headline.

Tips 14

The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search.

A World Gone Social

Learn how companies must adapt to survive.

2013 ProBlogger Training Event: To Be Held on the Gold Coast in Queensland

ProBlogger

Today I’m excited to share news about the location and some other previously secret details of the new Aussie ProBlogger Training Day. Over the last 3 years we’ve held a live blogging conference here in Melbourne that has grown both in attendee numbers but also impact each year.

How To Build Reciprocal Links

Small Business Mavericks

A few short years ago, bloggers scrambled to get rid of the reciprocating links in their sidebars because it was announced that Google was not going to let those links be used for SEO purposes. Many people called it a penalty. It wasn’t a penalty, but Google was adamant that they wouldn’t reward such links either. Recriprocal links became the pariah of SEO tactics.

The big challenge for social media attribution

The Way of the Web

Tracking the effect of social media can be a challenge, particularly in regards to attributing conversion rates and sales in areas such as eCommerce. A study just released by Adobe puts social as the source of 2% of traffic to U.S retailers, in comparison to 40% coming directly, and 34% from search.