Mon.Apr 16, 2012

The Most Remarkable People on Social Media Today

Unspoken

I’m back from my keynote speech for the American Marketing Association – West Michigan where I talked about Influence. In my speech I reinforced my blog assertions that popularity is not influence and influence is not popularity. But then I added a new twist when it comes to measurement: As marketers, we need to start focusing on measuring intent instead of just measuring online influence.

Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” I emailed him for more information.

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Facebook Your Latest Coupon Distribution Point

Small Business Mavericks

Do you offer products or services that lend themselves to coupon offers? If so, and you have a reasonable following on Facebook, then you may be able to make use to Facebook’s latest service to businesses. Facebook Offers now allow all businesses the option to place special offers in the feeds of customers who have previously “Liked” them. Offers are, essentially, coupons under another name. Those who receive the offers can print them out and use them like they would a normal coupon.

The Social Executive

SocialFish

Social business is good business. But don’t just take our word for it. “Access to communities and networks improve efficiency and quality.” ” Check out this GREAT slide deck by Rachel Happe. The Social Executive. View more presentations from The Community Roundtable.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Media ROI and CEOs – Affecting the $$$ Bottom Line

Laurel Papworth

How to make $10million in one weekend of tweeting. Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? Tell your CEO to get a basic understanding of ROI in online community discussions and activities or pay the price.

ROI 39

Facebook + Instagram: 5 Must-Reads

Firebelly

Facebook recently purchased Instagram for $1 billion. Here are 5 must-reads on the topic. 3 Marketing Lessons From Facebook’s Instagram Acquisition. By Matthew Siegel Pages upon pages of commentary have been written about Facebook’s acquisition of Instagram, the astronomical valuation applied to the deal, and the competitive impetus for the transaction. But what’s most interesting is what it implies about Facebook’s perspective on content creation versus content distribution.

10 Tw-Awesome Twitter Tips

Harp Interactive

With the goals of achieving the best click through rates, exposure and retweets, I've pulled together a list of top Twitter tips that should be committed to memory and employed on a daily basis. Blog Social Media Marketing Twitter how to use twitter retweet tips twasome twitter tips twitter etiquette twitter marketing twitter tips

Six for Six

Geoff Livingston

Image by slgckgc Next Monday marks the six year anniversary of my first blog post. As I’m blogging less these days, I decided my final post of this year with six reflections based on my experiences over these years. Here are my observations about social media, blogging and marketing based on my journey: 1) The [.]. Fifth Estate Marketing Me, Myself and I Reality Social Media advertising Big Data change conversations data Gini Dietrich Integrated marketing multichannel opinion power pr PR 2.0

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Attract 100,000 Pageviews in 1 Month Using Slideshare

ProBlogger

This guest post is by Joel Runyon of Impossible HQ. How do you stand out and differentiate yourself online when more and more people are starting blogs every day? Sure, you need to write stuff that’s gong to stand out, but a lot of blogging advice focuses just on writing. Sometimes to really stand out, you need to go beyond writing and create something different.

Mark Schaefer on The Tao of Twitter

Ari Herzog

Mark Schaefer introduced his first book, “ The Tao of Twitter ,” on his blog on February 15, 2011. In that blog post, he wrote , “Every Twitter success story, case study, and business benefit has a common formula.” ” I emailed him for more information.

Why Change is in our DNA

Engaging Brand

The Brand Tree was something I wrote about last week - based on how Dad taught me about business through nature. Dad also felt strongly about change.that change was not something happening to us.change is what nature is all about. It struck me that there is something else which we can learn.through reading Time by Barabara Adam who says. Thus a tree is changing with the seasons, it grows and dies. A tree's essence is unchanging". Business can often be paralysed through the rate of change.so

A Better Starting Point for Choosing a Niche

ProBlogger

Earlier this month, I wrote a post on gearing up your blog from a hobby into a business that generated some interesting discussion. One thing that’s often a sticking point relates to the point I made about niche assessment. Today I’d like to step back a little further and consider niche selection from scratch. Or “before scratch,” if there’s such a thing! The “good niche” myth.

A World Gone Social

Learn how companies must adapt to survive.

The Psychology of Social Engagement

Taylor Marek

It’s the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. But what does it all mean for your business?

24 Hours Left to Win a Trip to The Great Barrier Reef in Queensland Australia #QldBlog

ProBlogger

Ten days ago I excitedly announced an amazing opportunity for ProBlogger readers to enter a competition to win one of ten trips to the Great Barrier Reef in Australia.

The Psychology of Social Engagement

Taylor Marek

It's the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. Business General Social Media psychology social engagement

The Psychology of Social Engagement

Taylor Marek

It's the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. Business General Social Media psychology social engagement

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Psychology of Social Engagement

Taylor Marek

It's the buzzword of the week- “engagement”. In regards to the world of social media, engagement refers to how people interact with one another, specifically with your business. Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. Business General Social Media psychology social engagement