Fri.Mar 16, 2012

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Rethinking the way we do business


“A more open and transparent world challenges us to rethink the way we do business, the way we organize and the way we lead. Globalization, Tranparency, Social Media, Collaborative software – all part of a social revolution that forces companies to engage in Social Business Innovation and Open Business Leadership.” ” Humanize Open Community

Gin and Topics: Customers As Muppets and PR Are Not Liars

Spin Sucks

Well, it was a fun week for Goldman Sachs, was it not? I’m trying to decide if I’m going to write about it. Typically I would, but I feel really sorry for their head of corporate communications because everything blew up on his second day on the job. Yes, his second day. He thinks I’d do the former. He’s probably right. So I don’t know. For 14 years. This kills me.

Yahoo 53

Twitter Spring Clean! The Quick Way To Mass Unfollow

Absolute PA

I like to keep on top of my Twitter profile maintenance. I do this by reviewing who I’m following and unfollowing profiles that are no longer in use or of interest to me. What can I say? I’ve always been a sucker for a bit of organising and systematising. This can take time if you’re following loads of profiles so I use a nifty Twitter tool that speeds up my Twitter health checks.

FAQ 40

#FollowFriday: Kevin Fawley

Spin Sucks

You know how you meet someone and you know you’ll be friends forever? That’s how it was with Kevin Fawley. I mean, I already “knew” him on Twitter and Facebook, but when I met him in person last fall, I just knew BFFs. He is the chief hustle officer (I think that’s a cool way of saying business development) for SoMeGo , a social media and community firm out of DC.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

I’ll admit it; the last couple of months I have been engrossed in Pinterest somewhat – Shhh don’t tell my family, they think I have been “working”. In reality I suppose I have been, working that is. Whenever I am introduced to new online concepts, I consider what it may mean to clients or how they can leverage it. Have you been invited to join Pinterest? What is Pinterest? Pinterest Benefits.

10 New Books Worth Checking Out

Twist Image

There is a ton of great stuff that you should be reading. The first quarter of this year is coming to an end, and there has been a plethora (yes, big word!) of great books for you to read and enjoy. 10 New Books Worth Checking Out (in alphabetical order): Abundance - The Future Is Better Than You Think by Steven Kotler and Peter H. Diamandis. Gutenberg the Geek by Jeff Jarvis. It's an Amazon Kindle Single. no reason not to read the latest thinking from the always poignant (and credible), Jeff Jarvis ( What Would Google Do? and Public Parts ). This one is short, fun and to-the-point. It's $0.99.

Why Not Make a Donation of Ideas

Engaging Brand

Make a donation is often talked about in times of time and money however there is one donation that has opened up because of the web and social media. We may not all Bill Gates fortune to donate to good causes but we all do have his capacity for new ideas. In the UK this weekend it is Mothering Sunday and it makes me think about how other people help us in our lives.both mum and dad have always been there for me with new business ideas, website ideas and most importantly.ideas of how to be the best person I can be. answer because ideas are the way we can all make this world a better place.

#measurePR: Is It Ever Okay Not to Measure?

Waxing UnLyrical

Jen Zingsheim , who periodically guest-moderates #measurePR, was on hand on March 6 to do just this. Here’s her recap of the chat. And Happy Anniversary to my parents! The March 6 #measurePR chat was a lively one, as the group tackled existential measurement questions like, “Is it ever okay *not* to measure?”. We kicked off the discussion by examining a post by Mark Schaefer.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Six Links Worthy Of Your Attention #91

Twist Image

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? "This travelogue-cum-photo-gallery describes photographer Timothy Allen 's remarkable visit to an abandoned Bulgarian communist monument. He slogged through hip-deep snow and braved low-lying clouds in a freezing ultralight to get a glimpse of a cold war monolith in Bulgaria. The story is nearly as amazing as the resulting pictures." " (Alistair for Hugh). What the media can learn from Facebook - The Guardian. " (Alistair for Mitch). " (Hugh for Mitch).

Make Your Blog a Call to Action?!


Yesterday’s posts here at ProBlogger looked at the question of driving readers to take action on our blogs. Whether we blog for profit or pleasure, for most, reader action is an extremely important part of blogging. We need readers to action if we hope to: build a communtiy. create loyalty. use organic techniques to find readers. and more. On the most basic level, we want that first-time visitor to our blog to click to another page on our blog, rather than hit the browser’s Back button. And everything else flows from there. Not in the content, but the content itself.

Are You Wasting Facebook Business Opportunities?

Small Business Mavericks

Like it or hate it, Facebook’s Timeline is here to stay, at least, until they decide to make another change. You can leave your page as it is, or you can make use of some of the new components, and some of them could be fairly handy. If you don’t make use of them, you could be wasting a good opportunity to promote your business. Some of the new components that businesses need to be aware off include: Popular content – you may need to be careful about the type of content you publish, and how you promote that content.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


A World Gone Social

Learn how companies must adapt to survive.


Puzzle Marketer