Thu.Mar 15, 2012

Pinterest: Top 4 most popular pinboard categories


As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%).

How to Synchronize Online Marketing with Offline Sales

Ari Herzog

The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.”

Trending Sources

The True Cost of Piracy [Infographic]


For years it has been claimed that online piracy costs the US economy upwards of $250 billion and 750,000 jobs per year. Today we cut through the hype and speculation and take a look at the true costs of piracy. Via: Background Check Resource.

Cost 46

Tailoring Public Relations

Waxing UnLyrical

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Better Buttons Part 1: Set the Right Expectations


This guest post is by the Web Marketing Ninja. Almost everything I read, see, or hear about buttons (the web version) is all about color, size, location, and contrast. Do any research on this topic, and you’ll come across statements like these: “Just make the button bigger.” ” “Orange buttons always convert better.” ” “Get your buttons above the fold.” ” “You need to use contrast and responsive design with you buttons.”

Webinars in 2012 ? Where are They Going?


This post is by Chris Urena, Director of Development at CommPartners. We’ll be featuring a lot more posts about social learning (you’ve probably noticed some already ) and we’ll introduce our full CommPartners team soon!

Regulating PR, Working Harder and Leaving Google

Jeff Esposito

This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week?

Better Buttons Part 2: Buttons as Brand Engagement Tools


Earlier today, the Ninja made an important point about buttons on your blog: he said that users have an expectation about the kind of response they get when they interact with a button. In a world where engagement is the blogger’s ultimate goal, we can take this one step further. We can see buttons as the mechanisms by which users effect their engagement—whether they’re clicking Subscribe or Comment or Share or Download or Buy, users enact engagement on your blog using buttons.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software.

B2B 5

Rule: Spend 70% of Time on Unassigned Tasks

Puzzle Marketer

Leaders (and our definition of a Puzzle Marketer) have the ability and the marketing know-how to put all of the pieces together and solve any objective. You have many choices of how you can spend your time during the day. You can keep yourself busy with email, you can jump into new projects, you can finish the existing ones, or you can actively pursue the infinite other activities until the day is over.