Thu.Mar 15, 2012

Trending Sources

FTC Dot Com Disclosures Are Now Required

Spin Sucks

It’s becoming even more important to disclose the work you do with clients, particularly if it isn’t clear you’re working with a company on their online efforts. The FTC recently released their “ Dot Com Disclosures ,” which spells out what is OK and what is not. ” Well, now it doesn’t matter whether or not you think it’s ridiculous. Disclose.

Pinterest: Top 4 most popular pinboard categories


As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Food is the fastest-growing pinboard category. Many of our clients have already recognized the value of Pinterest. Ciao for now!

How to Synchronize Online Marketing with Offline Sales

Ari Herzog

The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing anything about what you’re trying to do. In marketing speak, we call that a big hot mess. Wrong.

Five Reasons to Begin Podcasting Today

Spin Sucks

Today’s guest post is written by Kristine Simpson. . It all started with Inside PR , a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich , Martin Waxman , and Joseph Thornley. And now I have become an advocate of the podcast. Extend your network by communicating with everyone. . In walks the podcast.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Best Social Media Examples Merge Two Factors

Engaging Brand

"Sociality is the capacity of being several things at once". Words by GH Mead , the Amercian philosopher and sociologist. Words for me that illustrate the dilemma that social media faces, that we have in creating social websites. We need to be authentic, consistent to our brand value or brand image. We need to ensure our our service/products are delivered and experienced in line with what the brand marketing claims. Therefore we need to have one set of values, we need to be one brand. Gosh, yes we truly need to be several things at once. Understand the modern approach of purchasing.

Better Buttons Part 1: Set the Right Expectations


This guest post is by the Web Marketing Ninja. Almost everything I read, see, or hear about buttons (the web version) is all about color, size, location, and contrast. Do any research on this topic, and you’ll come across statements like these: “Just make the button bigger.” ” “Orange buttons always convert better.” ” “Get your buttons above the fold.” ” “You need to use contrast and responsive design with you buttons.” ” “Make sure your button’s at the bottom of the page, too.” Button breakdown.

2012 SXSW Interactive by the Numbers

Jeff Esposito

Lithium breaks down the social buzz of the 2012 South by Southwest Interactive Conference. Download the full report here. Social Business Lithium social media South by Southwest SWXSi SXSW

Webinars in 2012 ? Where are They Going?


This post is by Chris Urena, Director of Development at CommPartners. We’ll be featuring a lot more posts about social learning (you’ve probably noticed some already ) and we’ll introduce our full CommPartners team soon! However, with such rapid progression in social media and collaborative learning, the webinar curriculum is in transition. A Movement Towards Openness.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Better Buttons Part 2: Buttons as Brand Engagement Tools


Earlier today, the Ninja made an important point about buttons on your blog: he said that users have an expectation about the kind of response they get when they interact with a button. In a world where engagement is the blogger’s ultimate goal, we can take this one step further. We can see buttons as the mechanisms by which users effect their engagement—whether they’re clicking Subscribe or Comment or Share or Download or Buy, users enact engagement on your blog using buttons. Another consideration is usability. So your button text needs to be honest, clear and brand-appropriate.

Regulating PR, Working Harder and Leaving Google

Jeff Esposito

This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday. Bonus Video.

Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?).

B2B 4

Rule: Spend 70% of Time on Unassigned Tasks

Puzzle Marketer

Leaders (and our definition of a Puzzle Marketer) have the ability and the marketing know-how to put all of the pieces together and solve any objective. You have many choices of how you can spend your time during the day. You can keep yourself busy with email, you can jump into new projects, you can finish the existing ones, or you can actively pursue the infinite other activities until the day is over. One concept that a former mentor taught me relates to how to spend your time and most importantly how to build a great reputation. ” “What if I tried doing this a different way?”

A World Gone Social

Learn how companies must adapt to survive.