Thu.Mar 15, 2012

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Pinterest: Top 4 most popular pinboard categories

Firebelly

As part of Pinterest week at Firebelly, here are some of the key findings from RJ Metrics: The all-time most popular pinboard categories are Home (17.2%), Arts and Crafts (12.4%), Style/Fashion (11.7%), and Food (10.5%). Good news for e-commerce players looking to cash in on Pinterest: Products I Love is the third most popular pinboard name, and pins that exist on pinboards about Products are the most likely to be liked by other users.

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Tailoring Public Relations

Waxing UnLyrical

Last week I went to visit the team at P. Johnson Tailors to pick up a jacket they were making for me. Surrounded by the books, tools and fabrics that demonstrated centuries of skill and craft that form the foundation of the tailoring profession, I couldn’t help but think a little about the current rate of change in the field of PR and communication.

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How to Synchronize Online Marketing with Offline Sales

Ari Herzog

The following is written by Erin Everhart. Remember when marketing and selling were easy? One message, one medium, one thing to worry about? Yeah, me neither. I’m young, having only been in web marketing and web development side of things for two years, so it’s foreign to me when people talk about the “good ol’ days.” But when you have an online marketing team spreading one message and your offline sales team building relationships with another message, you’re left with no one really knowing any

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Better Buttons Part 1: Set the Right Expectations

ProBlogger

This guest post is by the Web Marketing Ninja. Almost everything I read, see, or hear about buttons (the web version) is all about color, size, location, and contrast. Do any research on this topic, and you’ll come across statements like these: “Just make the button bigger.” “Orange buttons always convert better.” “Get your buttons above the fold.” “You need to use contrast and responsive design with you buttons.” “Make sure your button

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Regulating PR, Working Harder and Leaving Google

Jeff Esposito

This week was kind of a whirlwind wrapping up a trip to SXSW and then coming back to three days filled of meetings. The weekend looks just as busy as we’ll be looking at the house we are under agreement on with an inspector. How was your week? Hopefully you are having just a good one with awesome weekend plans. So without further babbling, here’s this week’s edition of Five for Friday.

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Better Buttons Part 2: Buttons as Brand Engagement Tools

ProBlogger

Earlier today, the Ninja made an important point about buttons on your blog: he said that users have an expectation about the kind of response they get when they interact with a button. In a world where engagement is the blogger’s ultimate goal, we can take this one step further. We can see buttons as the mechanisms by which users effect their engagement—whether they’re clicking Subscribe or Comment or Share or Download or Buy, users enact engagement on your blog using buttons.

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?).

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Mobile Marketing For Small Business – Does It Need A Rethink?

Small Business Mavericks

A post on the Bing Webmaster Central blog is well worth reading if you optimize your website for both desktop and mobile users. The post discusses Bing’s preference for a single URL no matter what device a visitor is using to access your website. There are several points worth noting on the post, and while this post relates specifically to Bing’s approach, one wonders if the same issues exist with Google?

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The True Cost of Piracy [Infographic]

Idaconcpts

For years it has been claimed that online piracy costs the US economy upwards of $250 billion and 750,000 jobs per year. Today we cut through the hype and speculation and take a look at the true costs of piracy. Via: Background Check Resource.

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