Mon.Feb 27, 2012

Trending Sources

Change Your Culture to Invite Social Media Use

Spin Sucks

Last week, we talked about social media use at work. I wrote it about first for my weekly column in Crain’s , the Chicago business journal because so many of the audience members when I speak are now shifting and asking, “How do I get my employees to use social media for work?” You see, most people who read Spin Sucks are PR and marketing professionals. Executives, shame on you!

Do You Make The Most Of Your Opportunities?

Jason Yormark

It can be amazing where and when inspiration can strike. Most times you never see it coming. For me this past weekend, I was fortunate to experience it with my own son at his last basketball game. Basketball is my son’s secondary sport if you will, so he’s more of a middle of the pack kid when it comes to his skill level and experience. The season had its fair share of challenges between an agressive, loud coach, a team full of the smallest and most inexperienced kids, and frustrating losses. All things considered, we kept our son interested and as upbeat as we could.

Social Business Trends and Next-Gen Ecosystems


We’re at AUDC for most of this week; so in the meantime, here’s a heady slide deck by Dion Hinchcliffe of the Dachis Group, giving his closing keynote at the Enterprise 2.0 Summit (apparently not the same as the Enterprise 2.o conference which hasn’t happened yet). I’ll post ours soon. Enjoy. Enterprise 2.0 View more presentations from Dion Hinchcliffe.

How Important Is Security For Your Online Business?

Small Business Mavericks

I am often surprised at the different mind sets between online and offline business owners. In reality, a business is a business – no matter the environment in which it is conducted. Security is a thorny issue with consumers. They want their data protected, especially when it comes to their email addresses, their postal addresses, and more importantly, their credit card numbers. When we talk about online security, there are number of issues at play – your customers data, your own data, and the integrity of your website. Bricks and mortar business owners know all about security.

Data 74

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Social Media & The Oscars: 5 Must-Reads


The Academy Awards were last night so let’s take a look at posts related to the Oscars and social media. Below are your 5 must-reads. Social Media Tips from the Oscars. Oscars 2012: Miso, GetGlue and Other Social TV Apps Take Aim. By Lucas Shaw Research shows that the majority of people with smartphones or tablets use them while watching TV. Thankfully, there’s Twitter.

When You Need a Social Media Manager

Ari Herzog

When you need a social media manager, think of me? When you need someone to analyze, recommend, implement, monitor, or otherwise manage your internet presence, from being the voice of your Facebook page to steering tweets to evaluating whether the next best tool is a surefire way to outmaneuver your competition, I want to talk to you. As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. Need help? Thoughts?

Become an EdgeRank Ninja


Tweet Most people working strategically with Facebook have probably heard of EdgeRank by now. It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. We all have a limit to how much information we can take in, and therefore Facebook calculates what content that will be brought to you from friends and pages. Data driven content. EdgeRank tactics.

Infographic: The Brain of the Beginning Blogger


This guest post is by Nowadays, it seems like everyone has a blog. But creating a successful and popular blog isn’t as easy as simply getting a domain name and ranting away on whatever comes to mind on a given day. Here, we take a look at some of the common misconceptions that beginner bloggers have on issues ranging from content and SEO to graphics and URLs. For instance, have you ever done a double-take when a URL can be read two different ways (one being not so favorable)? Or have you been completely turned off by someone’s “About Me” page?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Language Support in Social Media Analysis

Net-Savvy Executive

Does your social media program include foreign language requirements? Even if your company does business in only one country, you might need multiple languages. The question is, how much capability do you need to check off the language box? An email from a vendor contact in Tokyo reminded me of a conversation at the Tech@State conference a few weeks ago. Filter content by language. More to follow.

How to Use Social Media

Engaging Brand

Social media is the shiny new tool. Social media for business and marketing in particular is now moving from why to how.but we mustn't let the how be the starting must remain why.for your business. The main question I help businesses How to use social media and for me often the social media tools can be a distraction. The reason? Because social media management is often how to use a tool, rather than how the tool can help achieve the business strategy. . Understand how that strategy is broken down into the functions - again often not known. The best social media training?

Do you lose value by turning off comments on a blog?

The Way of the Web

If you’ve ever spent a Sunday evening clearing out the contents of a website or blog anti-spam filter, you’ll identify with the decision of Dave Winer to turn off the comments on Scripting News. And having commented on Twitter and received some replies from Dave, I wanted to expand on the subject. Is it ‘right’ to turn off the comments? People I didn’t know read it.

Blog Wise Tip 4: Choose a Structure that Works for You


All the bloggers we spoke to as we researched Blog Wise had an opinion on structure. Even those, like Matt Kepnes of , who doesn’t blog to regular schedules, noted that they had particular times that were good for certain work tasks, and particular times that tended to be less productive. Matt, in balancing his desires to work and to experience the destinations he travels to, puts time limits on his daily blogging tasks. The Internet, blogging, it’ll take as much time as you can give it,” he says. “I I force myself into boxes to work … to limit the amount of time I’m working.”

A World Gone Social

Learn how companies must adapt to survive.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Buildin a fort Cartoon comic dad and son thattababy


Premise 2.0 Released: Complete Digital Sales and Lead Generation Engine for WordPress


I’m really excited today to see that the team over at CopyBlogger are announcing an update of their popular Premise software for WordPress users – and it is something that you will definitely want to check out if you are a WordPress Blogger who wants to: set up a membership area on your blog. you want to sell digital products from your blog. you want to generate leads for your email list. This is going to be good! What is Premise 2.0? But the new Premise lets you do so much more ! With version 2.0 Premise manages this all. Special Introductory Price. I’ve used version 1.0