Wed.Jan 11, 2012

Trending Sources

FedEx Customer Video Turned Good PR

Spin Sucks

Let’s talk about a good response to a customer service, turned social media, crisis, shall we? During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. The scary thing is it’s actually in a computer monitor box, not a FedEx box, so he knew it was fragile. He just threw it over the gate. And it broke.

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Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to. You may be asking yourself why bother?

Film 135

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. The normal response is, HELP! But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Size matters.

The State of Social Media Marketing– Annual Survey Report


Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges. Platforms. Monitoring. Resources.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

List of 8 Social Media Anti Advertising Ads

Laurel Papworth

click to see the secret anti ad. Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? “Oh I hate that new deodorant/car/lime green eyeshadow” we rant then move on. Priceless. GetUp!

How Social Media Campaigns Affect Brand Advocates


Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Those same advocates were also much more likely to recommend the product to friends and family. Even better?

5 Reasons Why It is Hard to Make Money Blogging


This is a guest post by Richard Adams. There are literally tens of millions of blogs online and yet only the tiniest fraction of them really make their owners any significant income. In this article then we’re going to “devils advocate” and look at five reasons why it can be harder to make money blogging than with some other Internet business models. This has two effects.

Predicting the Future with Social Media

Blue Focus Marketing

Forget predictions from Nostradamus or the Mayan Calendar. Now, we have companies like Recorded Future analyzing semantics and sentiments to foretell the future. They do this by sorting through thousands of news publications, blogs, tweets, comments, trade journals, government web sites, financial databases, and more. We can use that to predict things”, says Ahlberg.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Is Your Marketing Trying To Do?

Twist Image

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can debate the merits of brand building, but without sales, there's not much of a brand. You can sing the same song when it comes to the other critical components that make up a strong marketing mix and a hearty brand ecosystem, but it's all for nothing if it doesn't get consumers coming back for more (and telling everyone they know about it). Are you shocked? Built to touch.

Good Writing Remains a Core PR Skill

Proactive Report

I read a post in today about 5 trends for 2012 that will affect your PR resume. A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? I started telling PR people that back in 2005. Yahoo! tweets.

Defining Social Product Strategy Within the Organization - a New Role I Think Companies Should Pursue

Stay N' Alive

Over the last several years, as we've seen Social Media grow and mature within organizations, I've been in a bit of a struggle as I've tried to define my role at each organization. As a software developer and entrepreneur interested in product design and growth, I've been forced into this world of marketing, a world where developers typically avoid. I've grown to enjoy it, and I think I've

Treat Bad Customer Reviews as Good Friends


When a customer is disgruntled, the act of solving his problem in a rational and authentic way – which means not hiding the truth – is an excellent opportunity to turn him into the most loyal customer you ever had. Does this mean we should mess up as a strategy? Of course not. You [.]. Blog Connected marketing Customer relationships Customer service Research conversion customer reviews reevoo reputation Right Now Retail Consumer Report

A World Gone Social

Learn how companies must adapt to survive.

Why artists want to kill ‘content’, and why they’re wrong…

The Way of the Web

A massive and heinous crime has been committed by the internet against writers and artists. And it isn’t piracy, electronic distribution or increased competition for attention. Then those SEO types came along and messed around to game the search engines and fool users. Don’t they understand? At the same time a section of you might have found it amusing, or just not cared.

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The 10 Deadly Sins Of Social Media

Small Business Mavericks

Social media, handled correctly, can take a small business and carry it towards success quite quickly. However, it’s a double-edged sword – handle it incorrectly and it can eventually kill off your business. Here are the top ten deadly sins that every business should avoid. Not focusing on followers – your followers are the people who can make or break your business. If you focus on pushing out information based on what you want rather then what your followers are looking for, they will quickly desert you. Pleasing everyone – it’s just not possible.

How I Took the Toughest Blog Niche, and Owned It


This guest post is by Dominick DalSanto of Baghouse. Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. You are to do so using a medium and associated technologies that you have absolutely no experience with, and the plan you are going to follow is one that a great many other companies have tried/are trying to do, only to see failure. You are to do all of this without any training or instruction of any kind. Image copyright Cowboy in the Jungle. Quite a daunting task for the new guy at the company.

Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty

SocMed Sean

Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. For the first week, everything was great! That was until she discovered that the Nook Color didn’t have access to the Android Market. No Fruit Ninja?

iPad 10

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why Predictions Are Not Just For Christmas!

Engaging Brand

Prediction posts have been clogging up my Google reader over the last few weeks. Indeed I posted 7 Risks to Social Media for this year and it makes me think.why, once a year? OK maybe it makes an easy blog post but seriously why do we not build this into our business thinking? Imagine a rolling prediction session where people predict what will. Happen to their industry? The effect of the economy on the consumers - and therefore their business? The new technologies which are emerging? Be the talents which you need in the future? then tomorrow you may well be the person leading the way.

Help Us Help You Improve Your Blog: ProBlogger Census 2012


Here at ProBlogger HQ we’re gearing up for a big year of blogging. Central in our focus is a desire to make ProBlogger as useful to bloggers as we can. After all if we’re not helping you to improve, we’re wasting everyone’s time. To help us achieve this goal, we’d love to find out a little more about you and your blogging and have put together a short ‘census’ survey to do just that. Please take the survey here. We may report on some of the statistical information we gather about blogging platforms etc., Originally at: Blog Tips at ProBlogger.

Social Media Decides Winners of NFL Divisional Playoffs

Jeff Esposito

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games. The formulas use data pulled using Lithium’s Social Media Monitoring tool and are weighted on a number of points that can be scored in an NFL game ( click here for a full description). While it might sound foolish, I figure it as just as good as those folks who pick winners by flipping a coin or on what mascot is more bad ass. Here are this week’s picks (click on any team name for their weekly data): AFC.

SEO Trends to Watch For

PWB Marketing Blog

I was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering. While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. It’s a small part though and should not be the only thing your company considers when putting together a strategy. More and more sections will be paid. We first saw this in Google ads, then Google shopping.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller Winter Olympics


With Mobile, The Degrees of Separation Between Brand and Consumer Vanish

Shift Digital

Consider for a moment all the various mediums we use to connect and promote our brand with our target audience. We have email, TV, radio, billboards, print media, online banners and events to name a few. Have you ever thought about the degrees of separation between your message and the person you hope it reaches? The degrees of separation of apparent. See the pattern here? Marketing