Wed.Jan 11, 2012

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. The normal response is, HELP!

Trending Sources

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR.

The State of Social Media Marketing– Annual Survey Report


Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media Campaigns Affect Brand Advocates


Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign.

What Is Your Marketing Trying To Do?

Twist Image

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can debate the merits of brand building, but without sales, there's not much of a brand.

Good Writing Remains a Core PR Skill

Proactive Report

I read a post in today about 5 trends for 2012 that will affect your PR resume. A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written.

Defining Social Product Strategy Within the Organization - a New Role I Think Companies Should Pursue

Stay N' Alive

Over the last several years, as we've seen Social Media grow and mature within organizations, I've been in a bit of a struggle as I've tried to define my role at each organization. As a software developer and entrepreneur interested in product design and growth, I've been forced into this world of marketing, a world where developers typically avoid. I've grown to enjoy it, and I think I've

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Why artists want to kill ‘content’, and why they’re wrong…

The Way of the Web

A massive and heinous crime has been committed by the internet against writers and artists. And it isn’t piracy, electronic distribution or increased competition for attention.

The 10 Deadly Sins Of Social Media

Small Business Mavericks

Social media, handled correctly, can take a small business and carry it towards success quite quickly. However, it’s a double-edged sword – handle it incorrectly and it can eventually kill off your business. Here are the top ten deadly sins that every business should avoid. Not focusing on followers – your followers are the people who can make or break your business.

Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty

SocMed Sean

Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out.

How I Took the Toughest Blog Niche, and Owned It


This guest post is by Dominick DalSanto of Baghouse. Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. You are to do so using a medium and associated technologies that you have absolutely no experience with, and the plan you are going to follow is one that a great many other companies have tried/are trying to do, only to see failure.

SEO 16

A World Gone Social

Learn how companies must adapt to survive.

Why Predictions Are Not Just For Christmas!

Engaging Brand

Prediction posts have been clogging up my Google reader over the last few weeks. Indeed I posted 7 Risks to Social Media for this year and it makes me think.why, once a year? OK maybe it makes an easy blog post but seriously why do we not build this into our business thinking? Imagine a rolling prediction session where people predict what will. Happen to their industry? The effect of the economy on the consumers - and therefore their business? The new technologies which are emerging?

Help Us Help You Improve Your Blog: ProBlogger Census 2012


Here at ProBlogger HQ we’re gearing up for a big year of blogging. Central in our focus is a desire to make ProBlogger as useful to bloggers as we can. After all if we’re not helping you to improve, we’re wasting everyone’s time. To help us achieve this goal, we’d love to find out a little more about you and your blogging and have put together a short ‘census’ survey to do just that. Please take the survey here.

Social Media Decides Winners of NFL Divisional Playoffs

Jeff Esposito

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games. The formulas use data pulled using Lithium’s Social Media Monitoring tool and are weighted on a number of points that can be scored in an NFL game ( click here for a full description).

SEO Trends to Watch For

PWB Marketing Blog

I was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering. While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. Don’t get me wrong, paid search is a wonderful tool – I actually believe in it as part of an overall marketing strategy. It’s a small part though and should not be the only thing your company considers when putting together a strategy.

B2B 2

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Cartoon comic non sequitur Wiley Miller Winter Olympics


With Mobile, The Degrees of Separation Between Brand and Consumer Vanish

Shift Digital

Consider for a moment all the various mediums we use to connect and promote our brand with our target audience. We have email, TV, radio, billboards, print media, online banners and events to name a few.