Wed.Jan 11, 2012

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Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. A casting producer for the upcoming Escape Routes contacted me and while at first I didn’t think it was feasible, the more I learned about it, the more I realized it would be a monumental mistake not to.

Film 275
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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

Many of you are familiar with the Blue Key campaign that I’ve been working on since last year for my client, USA for UNHCR. There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

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The State of Social Media Marketing– Annual Survey Report

Mindjumpers

Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012. This report looks at key different areas of your social media strategy like monitoring, investments, human resource allocations and last but the most important one – the challenges.

Survey 250
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Easily Turn Your Nook Color Into A Full Android Table Without Voiding The Warranty

SocMed Sean

Tablets were definitely THE Christmas present of 2011! With options like the iPad 2, Kindle Fire, Nook Color and Tablet, the Samsung Galaxy and a host of other offerings, consumers went tablet-crazy and electronics stores nationwide sold out. I already had an iPad, so I knew how great these devices were and when my wife and I decided to get my daughter (who is a voracious reader) a tablet, I felt like it would be an easy decision.

iPad 244
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How Social Media Campaigns Affect Brand Advocates

Firebelly

Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign. Those same advocates were also much more likely to recommend the product to friends and family.

Campaign 180
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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

This is a guest post by Brad Shorr. Want more? See How to Hire Your SEO Partner from November. After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. The normal response is, HELP! But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

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The 10 Deadly Sins Of Social Media

Small Business Mavericks

Social media, handled correctly, can take a small business and carry it towards success quite quickly. However, it’s a double-edged sword – handle it incorrectly and it can eventually kill off your business. Here are the top ten deadly sins that every business should avoid. Not focusing on followers – your followers are the people who can make or break your business.

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Good Writing Remains a Core PR Skill

Proactive Report

I read a post in CommPRO.biz today about 5 trends for 2012 that will affect your PR resume. A statement in the first point absolutely floored me: While a press release does not necessarily need to be well-written. … What could possibly lead anyone to the conclusion that a press release doesn’t have to be well-written? The purpose of a press release has changed; that I am the first to acknowledge.

Skills 111
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What Is Your Marketing Trying To Do?

Twist Image

The quick answer is: sell more. We can talk about building brand affinity, loyalty programs, engaging the consumers and all of the other stuff, but if your marketing is not driving sales, it is failed and flawed. Sorry. We can debate the merits of brand building, but without sales, there's not much of a brand. You can sing the same song when it comes to the other critical components that make up a strong marketing mix and a hearty brand ecosystem, but it's all for nothing if it doesn't get consu

Marketing 106
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Defining Social Product Strategy Within the Organization - a New Role I Think Companies Should Pursue

Stay N' Alive

Over the last several years, as we've seen Social Media grow and mature within organizations, I've been in a bit of a struggle as I've tried to define my role at each organization. As a software developer and entrepreneur interested in product design and growth, I've been forced into this world of marketing, a world where developers typically avoid.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Why artists want to kill ‘content’, and why they’re wrong…

The Way of the Web

A massive and heinous crime has been committed by the internet against writers and artists. And it isn’t piracy, electronic distribution or increased competition for attention. If you really want to offend a creative person, just watch their response to the prose, film and art they create and love being referred to as ‘content’ First it was businesspeople talking about content as something to fill the empty space between adverts.

Content 40
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How I Took the Toughest Blog Niche, and Owned It

ProBlogger

This guest post is by Dominick DalSanto of Baghouse. Imagine you are called into your boss’s office and presented with the following assignment: head a new marketing initiative for your entire company. You are to do so using a medium and associated technologies that you have absolutely no experience with, and the plan you are going to follow is one that a great many other companies have tried/are trying to do, only to see failure.

SEO 42
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Social Media Decides Winners of NFL Divisional Playoffs

Jeff Esposito

If you have tuned into this blog over the past 18 weeks , you probably know that for this NFL season, I decided to use social media metrics to predict the winners of each week’s NFL games. The formulas use data pulled using Lithium’s Social Media Monitoring tool and are weighted on a number of points that can be scored in an NFL game ( click here for a full description).

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Help Us Help You Improve Your Blog: ProBlogger Census 2012

ProBlogger

Here at ProBlogger HQ we’re gearing up for a big year of blogging. Central in our focus is a desire to make ProBlogger as useful to bloggers as we can. After all if we’re not helping you to improve, we’re wasting everyone’s time. To help us achieve this goal, we’d love to find out a little more about you and your blogging and have put together a short ‘census’ survey to do just that.

Survey 39
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Cartoon of the day

Jeff Esposito

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List of 8 Social Media Anti Advertising Ads

Laurel Papworth

click to see the secret anti ad. Consumers Make (Parody) Ads Too. What happens when the consumer fights back against the advertiser (using social media channels)? Now that the customer has access to most of the same channels as companies, what happens when they decide to create anti-ads? Everyone from time to time has made a teensy little negative tweet on Twitter or status update on Facebook or some other online community against a company. “Oh I hate that new deodorant/car/lime green