Thu.Oct 20, 2011

LinkedIn Confusion: Group or Company Page?


You know those social media icons on your homepage? You probably have a LinkedIn icon up there. Now check the link. Where is it going? Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page?

You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do.

Trending Sources

Subtext: “Real” Listening in Social Media

Waxing UnLyrical

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla.

The Moment You've All Been Waiting For.

Twist Image

When will Digital Media take over from television as the number one medium of choice by marketers? According to the MediaPost news item, Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One , published today, we are on the cusp of this dramatic shift.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How Social Media is Changing the Way the Media Markets Itself

Bill Hartzer

By: Marsha Friedman. You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows. At the MIPCOM show, a TV and entertainment conference and market held in Cannes, France every year, Reilly said the network is using social media to build awareness of new shows with tremendous success.

Social Media’s Week 7 NFL Picks

Jeff Esposito

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Not only do I get to watch the Ravens on Monday Night, but the team is beasting folks left and right.

How to Write a Blog Post Like a Troublemaker with a Heart of Gold


This guest post is by Stefanie Flaxman of Revision Fairy Small Business Proofreading Services. In a world overflowing with bloggers, there’s the type of troublemaker you love and the type of troublemaker you hate. One introduces his opinion with a strong argument. You admire that he’s confident and direct. The writer makes you jealous. You want to be that troublemaker. When you write a blog post like a troublemaker with a heart of gold, you’re not really causing problems at all.

Fare Well, Zoeticans

Geoff Livingston

Floods are incredible things. They do more than just financially damage your house, they can change your life course. And so it was with me and Zoetica. A plan to become an autonomous consultant under the Zoetica brand turned into a hasty departure in late September.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Search Rankings Aren’t Man Vs. Robot

Small Business Mavericks

Jennifer Ledbetter wrote about something on her blog last week that not many people know about. She explained that when your web pages hit the No. 1 spot in Google rankings, they are then reviewed by real human eyeballs. It’s not all “ man vs. machine ,” she said. That’s an important thing to understand. Search rankings are not just based on algorithms. If you do well and get your pages ranked for keywords that you target, you’ll have to get through a human reviewer.

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Darlene Quinn knows what it’s like to be loyal to a brand name. Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands.

Cartoon of the day

Jeff Esposito

Cartoon of the Day