Thu.Oct 20, 2011

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LinkedIn Confusion: Group or Company Page?


You know those social media icons on your homepage? You probably have a LinkedIn icon up there. Now check the link. Where is it going? Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page? Let’s compare: NTEN group on LinkedIn. Group members can also show the logo on their profile, if you enable that setting.

You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. 92% of social strategists are manager-level or higher. Tweet.

Six Reasons Entrepreneurs Suck

Spin Sucks

Today’s guest post is written by Marc Girolimetti. I’ve been blessed by living among entrepreneurs my entire life. I’ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College , which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. “One more hit,” I say.

Subtext: “Real” Listening in Social Media

Waxing UnLyrical

This is a story about subtext and listening in social media. I returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. So instead of going down for breakfast as I’d normally do, my M.O. was to eat it in my room while I chatted for a while on Twitter, etc., So I called down and asked for another pot of hot water. The conversation. for a pot of hot water?”

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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“The Social Media Revolution” Has Been Updated on YouTube

The Social Media Incubator

A YouTube video based on a #1 international best-selling book, Socialnomics , by Erik Qualman, has recently been released. Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall. How have you seen social media connect people around the world? That’s a no-brainer.

Marketing Tip: Make me forget about YOU!

Engaging Brand

Watching an interview with singer Renee Fleming and Elvis Costello reminded me of a key strength of social media. Renee stated that she saw her role as an opera singer, was to make you forget that she is singing.she just wants you to become part of the story. In a sense when you are selling, when you are are trying to do the same thing. So todays challenge to you is.

Tips 20

How to Write a Blog Post Like a Troublemaker with a Heart of Gold


This guest post is by Stefanie Flaxman of Revision Fairy Small Business Proofreading Services. In a world overflowing with bloggers, there’s the type of troublemaker you love and the type of troublemaker you hate. One introduces his opinion with a strong argument. You admire that he’s confident and direct. The writer makes you jealous. You want to be that troublemaker. When you write a blog post like a troublemaker with a heart of gold, you’re not really causing problems at all. You’re an expert with invaluable tips to share. Others look to you for guidance. It’s offensive. Is that wise?

How Social Media is Changing the Way the Media Markets Itself

Bill Hartzer

By: Marsha Friedman. You don’t have to tell Kevin Reilly, entertainment president of Fox Broadcasting Company, that social media is a good way to market new shows. He already knows. At the MIPCOM show, a TV and entertainment conference and market held in Cannes, France every year, Reilly said the network is using social media to build awareness of new shows with tremendous success. Reilly gushed over how social media has made shows hits like Glee and New Girl, almost before they even hit the airwaves. “In In other words, better than any network today can provide.”. My point? Simple.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media’s Week 7 NFL Picks

Jeff Esposito

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Not only do I get to watch the Ravens on Monday Night, but the team is beasting folks left and right. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45. San Diego 6, New York Jets 10.

Fare Well, Zoeticans

Geoff Livingston

Floods are incredible things. They do more than just financially damage your house, they can change your life course. And so it was with me and Zoetica. A plan to become an autonomous consultant under the Zoetica brand turned into a hasty departure in late September. The company was migrating into autonomous consultancies after an effort to scale for a year and a half. Much to do.

Search Rankings Aren’t Man Vs. Robot

Small Business Mavericks

Jennifer Ledbetter wrote about something on her blog last week that not many people know about. She explained that when your web pages hit the No. 1 spot in Google rankings, they are then reviewed by real human eyeballs. It’s not all “ man vs. machine ,” she said. That’s an important thing to understand. Search rankings are not just based on algorithms. If you do well and get your pages ranked for keywords that you target, you’ll have to get through a human reviewer. If your web pages can stand the scrutiny of that reviewer, they may stay at the top.

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Darlene Quinn knows what it’s like to be loyal to a brand name. Quinn, a former senior executive with the Bullocks Wilshire department store chain understands the inner workings of the fashion retail industry as well as she does consumer trends, and her conclusion based on what she’s seeing in the marketplace aren’t encouraging for some of America’s oldest brands. We’ve ended the era of the brand-loyal consumer, and entered the age of low prices.”. Brand loyalty used to mean something in the retail business,” Quinn said. “We We are now hardwired to look at paying less than full price. percent.

A World Gone Social

Learn how companies must adapt to survive.

Cartoon of the day

Jeff Esposito

Cartoon of the Day