Wed.Jul 06, 2011

Trending Sources

Three Possibilities for Social Commerce

Spin Sucks

Something interesting is happening on Facebook. The big brands are not only joining in droves, but are creating stores from which to sell their wares. When I first saw that P&G had launched not one, but six, Facebook stores , I screamed, “WHAT ARE YOU DOING?!&#. But then I read that they’re not using the stores to sell; rather to glean customer insight. That made me feel better.

How To Start a Blog in 7 Days


This is a guest post by Tony Hue. Sorry, Darren Rowse. I just don’t have the commitment to build a better blog in 31 days. Nor do I have $20. In fact, I don’t think anyone needs 31 Days to Build a Better Blog. You have the talent, you have the passion, and, evidently, you have the desire to improve your blog. So join me, young Frodo. Let’s build a blog people want to read. Day 1.

Why Best Buy and Hertz Fail

Ari Herzog

Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. As the below video elaborates , when your email address (that receives the newsletters) is not recognized as a valid address, a failure occurs. Let this be a lesson to email marketing companies. Thank you for reading! Related articles you may enjoy: Learn Email Marketing From Butchers. 5 Tips to Boost Email Productivity.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me. My question is “what can I do for them&#. Ultimately, I think this attitude pays big dividends, but it is the long road and the high road. This school of thinking is my typical default for personal accounts, soloprenuers and consultants.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

5 Ways To Increase Your Facebook Fan Base


Tweet Facebook is a great channel to gain exposure and to drive dialogue with your tribe of fans. However, starting a Facebook presence will not give you immediate response. One thing is to get people to go to your page, another thing is to get people to push the magic Like button so that you are connected. Create a welcome page. Do not be afraid to directly remind people to push the Like button!

What Is Your Personal Tagline?

Spin Sucks

Some might think I’m a little “dark.”. I like reading books that make me cry, I’m often attracted to weird stuff, and my favorite show is a tie between Lockup, Hard Time, and Gangland. But I can top even that; I often wonder how people will refer to me after I die. I wonder what my tagline will be, what people will put in between my commas. To you I might be Molli Megasko , account executive and guest blogger, but is that how I want to be defined given five words or less? I’m living, and therefore in the process of defining something great for myself. Why not take some control over it?

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Wordless Wednesday: A Growing To Do List


We’ve decided over here at Firebelly to give Wordless Wednesday a go. You all probably know how it works, but in case you don’t: each Wednesday we’ll post a photo and give everyone a glimpse into what’s going on in the office that week. So, before I start chattering about depth of field and f-stops and prime lenses, I present to you our very first Wordless Wednesday.

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List 22

Crowds Swarm Madison Avenue and CMO’s

Blue Focus Marketing

For decades companies have turned to advertising agencies to help market their products and services. While pushing the boundaries in research, planning and creative, industry leaders like BBDO Worldwide, Ogilvy & Mather and Saatchi & Saatchi have successfully catapulted their clients and firms to new heights. to agencies and CMOs. According to Peter H. has emerged. than ever before.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Google+ Introductory Tutorial


Why reinvent the wheel when awesome honorary SocialFish John Haydon has recorded this fab 101 video for getting started with Google+ ? Thank you John! Here’s John’s rundown of what’s in this video. Original post is here. 00:45 – Filtering Streams. 01:25 – Sparks. 01:40 – Sharing articles with Circles. 02:20 – Sharing with Extended Circles. 02:45 – Viewing Photos. Enjoy.

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The Limitations of Facebook Insights For Websites

PWB Marketing Blog

Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. If you have implemented Facebook’s “Like” button on your website, you can get data on this, too. Benefits of Facebook Insights For Websites.

Ring friends from Facebook | Sherrilynne Starkie

Sherrilynne Starkie

The Limitations of Facebook Insights For Websites | PWB Marketing Blog

PWB Marketing Blog

A World Gone Social

Learn how companies must adapt to survive.

NASA Tweets as the Shuttle Sunsets

Geoff Livingston

by David Parmet. Space Shuttle Atlantis Launch Image by NASA. Sometimes shorter is better. Houston, Tranquility Base here, the Eagle has landed” and its follow-up “That’s one small step for a man, one giant leap for mankind,” manage to capture the moment, both for those of us old enough to remember the first Moon landing and for those who will follow us. He’s holding out hopes for Atlantis in July.

Value Drivers in Social Media

Direct Marketing Observations

Sometimes I’m not so sure I always know what that means. Value drivers. It’s sort of a corporate speak type of thing to essentially describe the capabilities of your company isn’t it? But really the dumbed down version of value drivers is a term to describe the competitive advantage(s) of your company. But what if we say you are a “social company”? What should they be? Assumed). SEO/SEM

Social media summer reading list

Jeff Esposito

This post originally ran on PR Breakfast Club but wanted to share here with you. With the weather heating up and Fourth of July weekend behind us, I find myself nostalgic for the summer vacations of my schoolboy years. While most of the memories are fond ones, I also remember the last month or so of the summer where everyone tried to cram in the required summer book list. Although it was somewhat of a drag, the activity actually kicked your brain back into gear for the coming year. Flash forward to present day and your summer distractions. Click here for a full review. Enjoy the summer!

How to Build a Business By Supporting Bloggers: a Case Study


This guest post is by Jeremy Delancy of Some people get struck by lightning, some people win the lottery, and some people make good money by blogging two hours per day in their pajamas. I’ve never met any one the above-mentioned people, but the snake oil salesmen of the Internet will try to convince you that you’ll be making millions in a few months if you buy their info products and start a blog. The truth is, profitable blogging requires hard work. An even less accepted truth is that profitable blogging will, more and more, require a collaborative effort. Getting started.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Do You Get It?

Waxing UnLyrical

[Ed: I'm on vacation. Here's the third of a week's worth of guest posts.]. Say what? One of the biggest gripes I have with people (myself included) is that we aren’t the best at … well, expressing ourselves clearly. We’re pretty good at things like naming what TV shows we like, what kind of foods we prefer and what movie may have seen over the weekend. Remember this? Just a lot of gibberish.

A Holistic Blogging Perspective: From Dialogues to Collaborative Value


Businesses are starting to see that, in order to make what they say and do relevant and valuable for the bottom-line and their (potential) customers, they first of all need to listen to their prospects, customers and communities. It is not about what we want people to know anymore. It’s about what people want us [.]. Blog Blogging Content marketing blogging

4 Questions to Assess Your Progress

Engaging Brand

Progress is so important in order to generate enthusiasm and engagement - both internally and externally. However, progress is often judged on todays success rather than over time. Success, for me, should be measure not on last months figures but over the medium term. My fab boss from years ago used to hold each meeting with the following structure. How are we progressing over the last rolling 12 months? What do we need to do over the next 3 months? What is stopping us from achieving our dreams and how can we blast through these barriers. How can we change the world for the better?

The Blogger’s Ultimate Guide to YouTube Success


This guest post is by Hasan of MarketingTheInternet. YouTube , the second largest search engine right after Google, in 2010 broke the record of uploading more than 24 hours of video per minute! YouTube has also shattered the millstone of over 700 billion video views. YouTube is an excellent platform for bloggers to build a brand, connect, and provide value to millions of people at once. Step 1.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day Garfield Jim Davis Mouse Pool