Mon.May 23, 2011

Trending Sources

Caroline Melberg – Best Thinker?

Small Business Mavericks

I’m no Einstein. I know that. But according to one media website online – Social Media Today – I’m one of the Web’s best thinkers on social media. Yee-haw! Remember the article I wrote on Quora , the one comparing it to Twitter? Yeah, that one. It’s been reprinted by Social Media Today. And it’s getting a lot of traction to boot. Social Media Today is an independent online community for PR and marketing professionals.

Twelve Steps to A Strong QR Code Campaign

Spin Sucks

Stephanie True Moss is the founder and chief creative officer of True Moss Communications, Inc. and editor of The mobile revolution is happening! Increasingly, mobile smart phones and tablets are shifting our attention away from our desktop and laptop computers to our mobile devices.

What Does B2B Social Media Success Look Like?

Webbiquity SMM

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons.

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The PR Industry’s Performance-Enhancing Drugs

Spin Sucks

I was riding my bike yesterday, thinking about this whole Lance Armstrong case getting stronger, and it occurred to me that athletes aren’t any different than PR professionals. A couple of weeks ago, when the Burson Marsteller/Facebook story broke, many, many, many people called me naive.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Shankman: Death to Social Media Experts. Do You Agree?


Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need

A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? You want to keep your business top-of-mind among people that are already aware of you, and encourage those people to buy again and tell their friends.

Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog

PWB Marketing Blog

The Four Social Strategies Applied to Facebook

Geoff Livingston

The Fifth Estate Applied: Facebook Strategy. There is a running joke about clients demanding a Facebook strategy. But in reality, beyond demanding a strategy for a tool, their demands are not unreasonable. Facebook owns half of U.S. social network traffic , and one half of the U.S.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Infovore

Twist Image

Human beings have an unquenchable thirst for information. not just knowledge. Why are we like this? It was my understanding that David Weinberger ( The Cluetrain Manifesto , Small Pieces Loosely Joined and Everything Is Miscellaneous ) was working on this concept for his next business book. When he first introduced the notion to me (during this Podcast episode: SPOS #179 - The Cluetrain Manifesto At 10 Years+ With David Weinberger ), it was a kernel of an idea that never quite left my brain.

When a Blog Has Its Own Twitter Account

Ari Herzog

The Future Buzz is the name of a media and marketing blog written by Adam Singer. It’s also the name of a Twitter account. Adam doesn’t reply to people from @TheFutureBuzz, nor does he retweet others. The account serves one purpose, evident in the above screenshots.

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Infographic-tastic! Smart business, social business.


Can’t wait for the Smart Business, Social Business book by fellow Que author Michael Brito. Click the image to enlarge. Via:


Your Email Marketing List: Consider the Source

Social Email Marketing

If you listen to the email marketing industry, you’ll hear the constant refrain about how important it is to segment your list and target your content to keep your subscribers happy. It’s solid advice, no doubt about it. But oftentimes, the focus of the segmentation argument centers on the typical. Email marketing Email marketing metrics email marketing email marketing metrics metrics source of entry subscriber

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A World Gone Social

Learn how companies must adapt to survive.

Why Launch the Inspiring Generosity Blog

Geoff Livingston

Image by Beverly & Pack. Today on Razoo’s site, Zoetica helped launch the Inspiring Generosity blog. As the managing editor of the blog, it is an honor to be involved with this ambitious effort.

How To Make Customers Your Brand Ambassadors


Tweet Recently, I read about Starbuck’s idea campaign that left me wondering if it’s advisable to make customers your brand ambassadors. So I thought developing this idea. Brands are for customers and customers make a brand. Therefore, I feel it would be great to let your customers speak for you.

Why Implementing the Plain Writing Act Will Take Decades

Social Media Strategery

“In just a few more years, the current homogenized voice of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.&# - The Cluetrain Manifesto. “In just a few more years&# – if only that were true. Unfortunately, this quote was written more than ten years ago, and we’re still plagued with bureaucratic jargon, in both the public and private sectors.

Less than 24 Hours To Go to Save 50% off the New ProBlogger eBook


It’s been a little over a week since we launched ProBlogger’s Guide to Your First Week of Blogging and its been fantastic to see so many positive reactions from readers come in.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Spreading the social seed

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. To see previous installments or to learn more about the series, click here. Generating company-wide buy-in for your social media program is an important early step in institutionalizing social media.

What to Do When a Commenter Goes Rogue


This guest post is by Gail Brenner, Ph.D. of A Flourishing Life. It started innocently enough. Heartfelt comments, sharing a personal story, and a genuine interest in the topics I write about. But as the postings got longer, rambling, more personal, and more frequent—up to four a day in addition to emails—something had to give. I was dealing with a commenter gone rogue. Anyone who reads my blog, A Flourishing Life , knows that I take great care to respond to comments.

Are you too traditional?

Engaging Brand

Whatever we grow up with - both personally and in our business world - is what we see as new. But as time goes by we must be ready to accept that what WAS new is no longer new. For instance. The web is not new! Social media is not new!

Cartoon of the day

Jeff Esposito

Cartoon of the Day bound & gagged Cartoon comic


How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.