Wed.Apr 06, 2011

8 Tips: How To Choose the Right Profile Photo

Almost Savvy

You know you’ve seen it. That cringe-worthy photo from your friend’s beach vacation that she’s using as her LinkedIn profile photo. “What in the world is she thinking?&# you’ve wondered. “I’d never use a photo like that to represent myself online.&#

Tips 141

The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies.

Trending Sources

Rubbish Is As Rubbish Does

Waxing UnLyrical

I was very irritated. by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). If you haven’t read it yet.

New #asaetech monthly chat for association techies!


I’m psyched to be the kickoff host for a brand spankin’ new #asaetech chat which will happen MONTHLY, on FRIDAYS from 3-4 pm EST starting this Friday April 8. Will you join me?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

White paper on Social CRM for associations


Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this.

How to Nix Twitter Spam


Back in 2009, I presented and article 4 Steps to Get Rid of Twitter Spam , which had a great response. Here is a follow-up piece that goes into more details about how to nix all possible sources of Twitter spam. Check the Twitter Status Blog.

9 Ways To A Better Interview

Twist Image

Whether you're looking for a job, hiring people or interviewing people for your Blog or Podcast, the ability to drill down and get the best answers possible is an art form. Having strong interviewing skills are critical to success. As a Marketer you will have to create stories and you will have to dig deep with your clients and the agencies you work with to get that story out of people. I've had the pleasure of interviewing thousands (yes, thousands) of people over the years.

Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

How Amazon can teach your small business about reputation management

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The Other Side Of Comments And Community

Twist Image

What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community. Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs.

5 Tips for Using Facebook’s Moderation Blocklist

Convince & Convert

Guest post from Jessica Carlson , a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. Censorship reflects society’s lack of confidence in itself.” Potter Stewart.

Are you a generator or terminator personality?

Engaging Brand

I have just read Rise by Patty Azzarello and in fact waiting to interview her tonight for a forthcoming Engaging Brand podcast. Patty is an amazing lady, she became the youngest general manager at Hewlett-Packard at age 33, ran a $1B software business at 35 and became a CEO at 38. .

Google’s new version of the Facebook Like

Janet Fouts

Google just introduced their “ plus 1 &# button. It hasn’t rolled out to everyone yet, but you’ll probably see it soon. If you’re in a big hurry you can sign into Google’s Experimental Labs and add this experiment to your services.

A World Gone Social

Learn how companies must adapt to survive.

Google Domain Acquisitions Indicate Possible Future Products, Deal Advisor Service

Bill Hartzer

I was browsing the list of 40 new domains names that Google has acquired today, and while there are some domains that do not make sense, there are others that may indicate possible future Google products and services.

May 2011: Social Media Course

Laurel Papworth

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne.

Social Media Equals SEO

The Social Media Incubator

In this time of ever-changing social media tools, most of us wonder how we can keep up with it. Every day the question “how does social media really help my business?” is asked. Like all marketing tools, it should continue to be

The stopping power of simple and effective marketing

The Way of the Web

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

What sucks about PR

Jeff Esposito

This post originally ran on the PR Breakfast Club blog, but I wanted to share it with readers who may have missed it. I am pissed off. The PR industry has recently received one black eye after the other – and you know what? It’s our own damn fault. Yes, I said it. The recent bad press for the PR industry (and individual practitioners) in TechCrunch , Forrester and the New York Times came from the work of horrible PR people. These ranged from bad pitches to scamming a small business.

Apple 10

Google’s +1 Button vs. Facebook’s Like Button


Tweet About a week ago, Google launched a new social service called Google +1. Google +1 has the exact same function as the Facebook like button in order to determine what content that is most relevant to an individual.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


How Bloggers Can Make Money from Brands


This guest post was written by Mark Pollard of Let’s face it, how you make money from blogging is in serious flux right now. The thing is, flux brings opportunity. If you’re thinking differently enough to everybody else, chances are you can stand out. That’s what this article is about. How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. Old models are struggling.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.