Wed.Apr 06, 2011

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8 Tips: How To Choose the Right Profile Photo

Almost Savvy

You know you’ve seen it. That cringe-worthy photo from your friend’s beach vacation that she’s using as her LinkedIn profile photo. “What in the world is she thinking?&# you’ve wondered. “I’d never use a photo like that to represent myself online.&# Really, Mr. Look-at-me-and-my-super-cute-puppy ? Hey, don’t get me wrong, I’m all for puppies.

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The End of Traditional Marketing

Buzz Marketing for Technology

Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.

Six Verbs You Need to Understand for the New Web

Spin Sucks

Thanks to my friend John Pitocco , I ran into a pretty interesting article about the six verbs for the web , from senior Wired maverick Kevin Kelly. He discussed these verbs during his opening keynote at the Web 2.0 conference , in which he believes are the prevailing forces shaping modern web culture. They are: screening, interacting, sharing, flowing, accessing, and generating. Come again?

Rubbish Is As Rubbish Does

Waxing UnLyrical

I was very irritated. by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). If you haven’t read it yet. though I’ll be amazed if there’s a PR pro worth her pink boots who hasn’t read it yet, and men , don’t even try to get cute with me on that —. You heard me right. Bunkum.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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100 free social media resources | Sherrilynne Starkie

Sherrilynne Starkie

White paper on Social CRM for associations


Who owns Social CRM? Making member management social takes teamwork. We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Social CRM refers to both a business strategy for managing customer relationships in the age of social media and also the evolving technology that helps organizations do this. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. For example, are you doing any of this work? Social profile mapping.

HOW TO: Link Your Correct Facebook Page on Your Personal Profile

Saying It Social

Back in the day, there use to be this nice little free text information box under your profile picture. In this special box you could write whatever you’d like, up to a certain character limit, of course. This was a great place to put the URL to your Facebook Business Page so that all of your personal friends could see the link and potentially click on it when they were engaging with your personal profile. Additionally, an Information box, which pulled content from your information tab was also displayed so that you could show your links there as well. ( But, not all is lost. Wrong.

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How to Nix Twitter Spam


Back in 2009, I presented and article 4 Steps to Get Rid of Twitter Spam , which had a great response. Here is a follow-up piece that goes into more details about how to nix all possible sources of Twitter spam. Check the Twitter Status Blog. The Twitter Status Blog is the official Twitter source about streaming outages, service issues and spam issues. Check Who Has Access to your Twitter Account.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

9 Ways To A Better Interview

Twist Image

Whether you're looking for a job, hiring people or interviewing people for your Blog or Podcast, the ability to drill down and get the best answers possible is an art form. Having strong interviewing skills are critical to success. As a Marketer you will have to create stories and you will have to dig deep with your clients and the agencies you work with to get that story out of people. I've had the pleasure of interviewing thousands (yes, thousands) of people over the years. I've also had the pleasure of being interviewed many times. Here are 9 ways to a better interview: Record it. Shut-up.

Can Amazon Teach Reputation Management? | Small Business Mavericks

Small Business Mavericks

How Amazon can teach your small business about reputation management

The Other Side Of Comments And Community

Twist Image

What can someone new to the Social Media world do to find and attract readers while building their own community? This was one question that was asked of Gini Dietrich during a recent Podcast. She answered today on her Spin Sucks Blog with a post titled, Building Your Online Community. Her answer was: "I always say social media, and building a community in general, is all about stroking other people's egos and scratching their backs. If you do that, they're much more willing to ask what they can do for you. And, in this case, visiting your blog and commenting is what they can do for you."

5 Tips for Using Facebook’s Moderation Blocklist

Convince & Convert

Guest post from Jessica Carlson , a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. Censorship reflects society’s lack of confidence in itself.” Potter Stewart. Facebook recently released a Moderation Blocklist , a functionality that allows Page administrators to set parameters around certain keywords, automatically marking posts with those topics as spam , and placing it in the Hidden Posts filter where only administrators can view the content. I’ll spare you the details. Keep the bullies quiet.

A World Gone Social

Learn how companies must adapt to survive.

Are you a generator or terminator personality?

Engaging Brand

I have just read Rise by Patty Azzarello and in fact waiting to interview her tonight for a forthcoming Engaging Brand podcast. Patty is an amazing lady, she became the youngest general manager at Hewlett-Packard at age 33, ran a $1B software business at 35 and became a CEO at 38. . The book made me think of the different personalities which you come across at work, and I want to ask you. '

Google Domain Acquisitions Indicate Possible Future Products, Deal Advisor Service

Bill Hartzer

I was browsing the list of 40 new domains names that Google has acquired today, and while there are some domains that do not make sense, there are others that may indicate possible future Google products and services. A few that caught my eye were domains related to “Google deal advisor&# and “Google weekly ads&#. The.NET is not registered.

Google’s new version of the Facebook Like

Janet Fouts

Google just introduced their “ plus 1 &# button. It hasn’t rolled out to everyone yet, but you’ll probably see it soon. If you’re in a big hurry you can sign into Google’s Experimental Labs and add this experiment to your services. Here’s a video description of how it works (from Google’s point of view.). So who sees your +1′s? Is this a bad thing?

May 2011: Social Media Course

Laurel Papworth

I ran these a couple of times a year – the next one will be September I guess: Hands-on Computer based social media classes are being run again May in Sydney, Brisbane and Melbourne. These are small classes, in front of the computer for those who want to set up their own social media sites and tools. This course is not for absolute beginners – some familiarity with social media recommended.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media Equals SEO

The Social Media Incubator

In this time of ever-changing social media tools, most of us wonder how we can keep up with it. Every day the question “how does social media really help my business?” is asked. Like all marketing tools, it should continue to be

The stopping power of simple and effective marketing

The Way of the Web

Before you click on the video below, which shows a very literal example of being simple and effective, I should point out that it does contain a very small amount of violence, that I know it’s from the film ‘Never Back Down’, and I also know it’s not an accurate reflection of the effectiveness of Capoeira as a martial art. That’s never been true in my experience.

What sucks about PR

Jeff Esposito

This post originally ran on the PR Breakfast Club blog, but I wanted to share it with readers who may have missed it. I am pissed off. The PR industry has recently received one black eye after the other – and you know what? It’s our own damn fault. Yes, I said it. The recent bad press for the PR industry (and individual practitioners) in TechCrunch , Forrester and the New York Times came from the work of horrible PR people. These ranged from bad pitches to scamming a small business. That pisses me off even more than anything. So how do we fix this? What are your thoughts on fixing the space?

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Google’s +1 Button vs. Facebook’s Like Button


Tweet About a week ago, Google launched a new social service called Google +1. Google +1 has the exact same function as the Facebook like button in order to determine what content that is most relevant to an individual. Taken into consideration that Google has the position of being the world’s largest search engine, there’s good reason for publishers to implement the +1 on their websites.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Cartoon of the day

Jeff Esposito

Cartoon of the Day


How Bloggers Can Make Money from Brands


This guest post was written by Mark Pollard of Let’s face it, how you make money from blogging is in serious flux right now. The thing is, flux brings opportunity. If you’re thinking differently enough to everybody else, chances are you can stand out. That’s what this article is about. How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. Old models are struggling. It’s not just “heritage media&# that’s trying to work it all out right now. Google just downgraded content farms. Perception.