How has Xero won fans, not just customers?
Marketing to Serve
FEBRUARY 3, 2018
Xero, one of New Zealand’s most iconic companies, is on a roll. Xero has serviced millions of people globally with its accounting software. Accountants and business owners have benefited tremendously from the softwares usability and continual development. Xero has done more than winning large numbers of customers, Xero has won true fans. Xero hasn’t gotten to the point of prominence accidentally, I think it would be hard to make accounting so popular without trying.
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