Thu.Apr 10, 2025

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Facebook Internet Tracking Settlement Payments Are Finally Going Out—After Almost 3 Years

Bill Hartzer

Its been a long wait, but the payments from the Facebook Internet Tracking Settlement are finally being distributednearly three years after claims were first submitted. If you were part of this class action lawsuit and selected PayPal as your payment method, you may have already received your funds today, April 10, 2025. A Quick Recap: What Was the Facebook Internet Tracking Lawsuit About?

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Value Optimization and 1-Day View Attribution

Jon Loomer

Theres an update to value optimization. Will it impact how you use it or the value you can generate with your ads? Let’s investigate… What is Value Optimization? When using the Sales or Leads objectives with the website conversion location, you have the option to use the “ Maximize Value of Conversions ” performance goal. Instead of focusing on the number of conversions, the algorithm will be more concerned about generating a high Return on Ad Spend (ROAS).

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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

Buffer Social

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.

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Content, engagement and reach: The biggest UK TikTok trends in 2025

Sprout Social

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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Introducing: Goals & Recommended Posting Times

Buffer Social

If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We've analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.

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Canva Adds LinkedIn Video Creation Templates

Social Media Today

An easier way to create more engaging video content in the app.

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Meta Announces Upcoming Webinar on Reels Tips and Tactics

Social Media Today

The webinar will provide pointers on how to make the most of your Reels efforts.

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Beacons Just Gave Creators the Tool They’ve Been Begging For

Bill Hartzer

Brands can track and manage creator campaigns with per-creator reporting in their Beacons for Brands dashboard. Beacons, the AI platform already used by over 7 million creators, just launched something that might actually make influencer marketing easierfor both sides. Its called Beacons for Brands , and it comes with an affiliate marketplace that puts data front and center.

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Study Looks at Public Opinion on the Use of AI Chatbots as Romantic Partners

Social Media Today

The data shows that there's a level of concern about AI bots as romantic companions.

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WhatsApp Outlines Latest Updates, Including Group Chat Indicators, Document Scanning, and More

Social Media Today

An overview of the latest, smaller tweaks and updates from WhatsApp.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Reddit Adds Partner Collaboration Within its Ads Manager Platform

Social Media Today

A new way to build collaborative Reddit ads campaigns.

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Snapchat Shares Research into Travel Purchase Influences

Social Media Today

New data on what's driving travel purchase decisions ahead of the summer season.

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Snapchat Will Now Enable Brands to Sponsor its Creator Education Events

Social Media Today

The option will provide more ways for brands to connect with Snap creators.

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