Thu.Sep 12, 2024

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Becoming your audience’s favorite follow with Tyler Lessard

Oktopost

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.

B2B 152
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Some Results are Based in Randomness

Jon Loomer

It could be random… You test everything. You want to isolate the best text, the best headline, the best creative. Which combination works best? You do the same with targeting, though I still question whether you should. My biggest issue with this is when you overreact to results that may not mean anything. You test three different text versions, and one gets better results.

Sample 122
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Trending Sources

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Threads Adds Simplified Fediverse Connection Options

Social Media Today

A simple process to encourage people to sign up for fediverse sharing.

Process 162
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3 Ways Technology Supports a Healthy Lifestyle

The Realtime Report

3 Ways Technology Supports a Healthy Lifestyle In modern times, technology has become a central part of the human experience. It’s almost impossible to think of a part of one’s personal or professional life that is untouched by technology. The influence is so pervasive that it’s best to accept the permanent presence of things like computers, healthcare devices, wearable fitness gadgets, advanced telephone systems, and online socializing.

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Reduce Bias in Hiring: Structured Interview Questions for Employers

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

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Australia Proposes New Laws To Address Misinformation on Social Media Platforms

Social Media Today

The new regulations would set significant fines for violations.

Proposal 168
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Leading with innovation: Sprout Social’s third year as a 2024 Fortune Best Workplace in Technology

Sprout Social

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.

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#714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time

Amy Porterfield

Listen on… Structuring your course content to scale, refining after your first launch, and starting your digital course journey today! So, I've had the same digital course since 2019, and even though it looks pretty different today than it did back then, it still has the same foundation. My friend, we all have […] The post #714: The Minimum Viable Course: How To Create Your Online Course NOW & Build It Over Time appeared first on Amy Porterfield | Online Marketing Expert.

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Meta, Snapchat and TikTok Team Up To Address Self-Harm Related Content

Social Media Today

The new program will expand efforts to combat harmful material.

Team 147
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How to Back Up Your Apple Watch?

Tweaklibrary

The Apple Watch is an excellent device for communication, fitness, as well as monitoring daily activities. But just like any other day-to-day device like a smartphone, PC/Laptop, and Tablet, it is also important to secure your data. Whether you have just bought a new Apple Watch, want to reset it, or simply wish for peace of mind, creating a backup will always ensure no data loss.

Apple 11
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Google Implements Data Encryption in Ad Targeting

Social Media Today

Google continues to evolve its data usage tools.

Data 159
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to manage social media content creation across networks

Sprout Social

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

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Australia Proposes New Laws to Address Misinformation on Social Media Platforms

Social Media Today

The new regulations would set significant fines for violations.

Proposal 146
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Meta, Snapchat and TikTok Team Up to Address Self-Harm Related Content

Social Media Today

The new program will expand efforts to combat harmful material.

Team 143
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Google Announces AI Training Programs for SMBs

Social Media Today

New info sessions for SMBs on the potential of AI.

Training 141
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The HR Leader’s Survival Guide

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

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Google Announces AI Training Programs for SMBs

Social Media Today

New info sessions for SMBs on the potential of AI.

Training 131
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Google Implements Data Encryption in Ad Targeting

Social Media Today

Google continues to evolve its data usage tools.

Data 124
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Report Looks at the Positives and Negatives of Social Media Usage [Infographic]

Social Media Today

The report found that 75% of social media users felt it can have negative mental health impacts.

Report 201
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Report Looks at the Positives and Negatives of Social Media Usage [Infographic]

Social Media Today

The report found that 75% of social media users felt it can have negative mental health impacts.

Report 157
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.