Mon.Oct 03, 2022

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Snapchat Says that Even Basic AR Executions Can Drive Audience Response

Social Media Today

Snapchat's latest research report looks at consumer response to simple versus complex AR executions.

Research 177
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Social listening metrics & KPIs: What (and how) to track

Awario

Can you use social listening metrics for the evaluation of your business performance? Yes! Here is how social listening metrics can be matched to vital business KPIs.

Metrics 121
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TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

Social Media Today

After failing to gain significant traction with its live shopping tools in Europe, TikTok's trying a new approach.

Tools 152
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How to do news and media monitoring: the complete guide

Awario

In this article, we explain how to monitor the news and media outlets with Awario. We go through reputation management, PR activities, and audience analysis and give tips to boost your PR strategy.

News 78
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Instagram Moves to Next Stage of Development with Creator ‘Media Kit’ Option

Social Media Today

Instagram's looking to help creators formulate their pitch to potential partners.

Instagram 177
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How digital content creators are reshaping brand strategies

Sprout Social

Welcome to the age of the digital content creator. Today, over 50 million people on social media identify as content creators. As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook.

Strategy 116
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TikTok Business vs. Personal Accounts: How To Choose

Hootsuite

It’s time: You’re ready to stop lurking and start actually using TikTok to grow your business. But how do you decide between a TikTok business vs. personal account? It may sound straightforward, but actually, there are benefits to both account types. We’re taking a closer look at TikTok’s business and creator accounts to help you choose the right one for your needs.