Fri.Sep 23, 2022

TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery

Social Media Today

TikTok is fast becoming a key home for discovery, which it's now looking to capitalize on

How audience intelligence helped a leading medical technology brand to shape a winning, client-first strategy

Audiense

Your customers should be at the centre of all your business strategies. Audience Intelligence

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5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

Social Media Today

Maximize your opportunities on The Social Network with these tips

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

Social Media Today

The guides provide a range of tips and considerations to help maximize your IG approach this holiday season

More Trending

YouTube Launches Beta Test of Super Thanks in Shorts

Social Media Today

YouTube continues to expand its monetization options for short-form content

Youtube Viral Video Ideas and Ways to Promote them

Your Escape From 9 to 5

One viral video can drive millions of traffic to your website and increase your sales, so as a startup business, it is important that you start incorporating your business with this marketing strategy before you get left behind!

Deliver Content One Buyer at a Time to Drive Sales Success

David Meerman Scott

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers.

B2B 69

Why partnerships with Latinx creators matter to your inclusive marketing strategy

Sprout Social

September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Ariana Fletcher Shares How Being A Top Influencer Positioned Her To Be A Successful Businesswoman

Forbes Leadership

Some people know Arianna “Ari” Fletcher as a social media influencer who has learned the business of influencer marketing inside and out; and has earned big while doing it. But the businesswoman and CEO of REMEDY By ARI will tell you that she’s no overnight success.

6 Simple Tips to Get the Best Out of Your Paid Social Media Advertising [Infographic]

Social Media Today

Some quick pointers to keep your social media advertising approach on track

Product Marketing Strategy: A Complete Guide to Success

Sociallyin Insider Blog

“As seen on TV!” We’re all familiar with this type of commercial. It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape. Social Media Marketing B2B Marketing Marketing Digital Marketing

How To Win at TikTok (According to TikTok)

Hootsuite

TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. What’s the distinction?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Automation is the Only Answer to Vulnerability Hypergrowth

The Realtime Report

Automation is the Only Answer to Vulnerability Hypergrowth. Software represents one of the largest security risks to an organization’s day-to-day running.

Meta for Business: How To Get the Best Results From Each Platform

Hootsuite

During the second quarter of 2022, 3.65 billion people were using at least one Meta product each month. That’s nearly half of the world’s population. Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must.

How To Recover Data From An Android Phone With a Broken Screen

Tweaklibrary

If you break your Android phone’s screen, you might think that all is lost. Nearly every person has experienced issues, including cracked displays and inactive or dark screens.