Wed.Apr 20, 2022

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. I even wrote about it a few years ago. Of course, it’s changed quite a bit since then and is difficult to find.

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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.

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Twitter's Coming Edit Option Looks Set to Have a Full, Publicly Viewable 'Edit History' Element

Social Media Today

Tweet editing is coming, and Twitter's working to address all the major concerns with the option.

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8 Ways to Make Money on Instagram in 2022

Sprout Social

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. Social media networks are heavily investing in the creator economy. Meta announced that it plans to invest $1 billion into the creator economy by the end of 2022.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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YouTube Adds New Shorts Shelf to 'Trending' Tab to Highlight the Top Shorts Clips

Social Media Today

The new display is another way for YouTube to lean into the popularity of short-form video.

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UK Ramps Up Measures Against Fake Online Reviews

Forbes Social Media

The UK is warning of tough new penalties for writing or hosting fake reviews, including fines of up to 10 per cent of global turnover.

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Ask Buffer: Should I Hide My Likes on Instagram?

Buffer Social

Question: I’ve noticed some Instagram posts no longer have the number of likes visible anymore. I’ve been considering hiding my likes too, but I’m not sure if that’s a good idea from a marketing perspective. Would doing so impact the way advertisers or customers view me and my business? Anyone who has ever posted a photo or Reel on Instagram before probably knows the thrill of watching the likes trickle in.

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Instagram's Updating its Ranking Algorithm to Put More Focus on Original Content

Social Media Today

The change could have various impacts - here's a look at how Instagram's looking to roll out the update.

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Musk’s Twitter Takeover: A Small Part In A Usually Boring Meeting Could Sway Everything

Forbes Social Media

Twitter is encouraging shareholders to change how it elects its board, which, ironically, could hurt the company's fight against Elon Musk's buyout offer.

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Meta Showcases New VR Games, New Control Options, at Gaming Showcase Event

Social Media Today

Gaming is set to play a key role in ushering in the next stage of digital connection.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Comedy Star Steven He Is Definitely Not A Failure

Forbes Social Media

After building a global audience, He is spearheading a massive collab of the top Asian comedy creators on YouTube dropping today.

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Google Adds New Publisher Verification Badges to Extension Listings in the Google Web Store

Social Media Today

The new badges will provide more assurance when downloading Google Chrome extensions.

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Startup Founder Nick Jordan On Why Social Media Impacts The Growth Of His Company

So Influential

An entrepreneur’s job, when shown in movies and TV shows, usually doesn’t include them sitting over their computer for hours responding to comments on LinkedIn, Facebook, and Twitter. The media representation of entrepreneurs includes a lot of angry phone calls, fights with co-founders, brilliant eureka moments, and countless hours spent negotiating the next big deal.

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Seasonal Traffic and How to Capture It for Your Blog

ProBlogger

The post Seasonal Traffic and How to Capture It for Your Blog appeared first on ProBlogger. Photo by Chris Lawton on Unsplash. Don’t Miss Seasonal Opportunities on Your Blog for Spectacular Traffic. Read to the bottom of this post for an example of how I used the same content three times in 18 months to generate 50,000 page views on one post. One of the skills that I encourage bloggers to develop is to think ahead about what events might be coming up that will impact the niche that youR

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Paige Lewin on Crafting a Flawless Marketing and Sales Culture

Oktopost

Paige Lewin, Head of UK Strategy of Netcore Cloud on perfecting marketing and sales culture. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Once you are in the position of leadership, how do you create the environment that you wish you had while simultaneously exceeding results?

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Seasonal Traffic and How to Capture It for Your Blog

ProBlogger

The post Seasonal Traffic and How to Capture It for Your Blog appeared first on ProBlogger. Photo by Chris Lawton on Unsplash. Don’t Miss Seasonal Opportunities on Your Blog for Spectacular Traffic. Read to the bottom of this post for an example of how I used the same content three times in 18 months to generate 50,000 page views on one post. One of the skills that I encourage bloggers to develop is to think ahead about what events might be coming up that will impact the niche that youR

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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. In fact, 90% of global consumers say they’ll spend more with companies that personalize the service they offer. . Coupled with recent government- and self-imposed restrictions on in-person shopping, more brands than ever before are turning to WhatsApp and similar messaging platforms to interact with customers in meaningful ways.

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LinkedIn Shares its Top Companies to Work For List for 2022 [Infographic]

Social Media Today

These are the top companies to work for, by region, based on LinkedIn profile insights.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 Best Video Converter For Mac

Tweaklibrary

Downloaded your favorite rom-com movie for your movie night but your Mac doesn’t support the video’s format? Don’t worry! We have a solution. What if I tell you, you can use a video converter for Mac to convert the video to the desired format in no time! Wondering where to find one? Say no more! In this post, we will discuss some of the most exemplary video converter apps for Mac devices.

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