Tue.Oct 05, 2021

article thumbnail

29 ways to use your social listening tool: top benefits for your brand

Awario

Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.

Brands 195
article thumbnail

Google Adds Search Console integration to Google Analytics, New Data Attribution Modeling

Social Media Today

The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.

Data 215
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 Questions to Ask During a Social Media Crisis

Ignite Social Media

No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues. I saw my fair share of PR crises. Since then, Ignite Social Media has also helped several world-famous brands manage social media crises.

Questions 192
article thumbnail

Facebook Potential Reach Changes to Estimated Audience Size

Jon Loomer

As of October 5, Facebook will begin updating ad set creation to display Estimated Audience Size instead of Potential Reach. The move to ranges will also apply to Interests and Custom Audiences. I don’t have these changes yet, so I can’t yet see the full impact of the changes. But let’s discuss what is known so far. Estimated Audience Size Ranges.

Facebook 187
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

Social Media Today

The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.

Facebook 217
article thumbnail

Transforming audiences into communities: Creating meaningful conversation

Audiense

When it comes to transforming digital audiences into communities, many brands struggle to find that secret formula. What are the perfect platforms? What are your audiences interested in? How can you get them to engage?

More Trending

article thumbnail

One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices.

Brands 110
article thumbnail

Twitter Updates Christmas Hub to Help Marketers Plan their Holiday Campaigns

Social Media Today

The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach.

Campaign 209
article thumbnail

The MekaVerse: An NFT Project With 100k Discord Members In 48 Hours

Forbes Social Media

The MekaVerse is an NFT project that attracted rapid Discord membership in the crypto community. With over 100k members in their Discord, this is one of the most exciting launches in NFT history.

Project 103
article thumbnail

Instagram's Testing Likes on Stories, Providing Another Engagement Option

Social Media Today

The option would provide a simple way to respond to Stories content, without clogging the creators' inbox.

article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Studs Raises $20 Million To Be Gen Z’s Hipper Answer To Piercing Chain Claire’s

Forbes Social Media

The New York-based startup Studs, which envisions itself as more economical than a Maria Tash but more upscale than the mall mainstay Claire’s, has raised $20 million in new funding, bringing its total capital to over $30 million.

Startup 98
article thumbnail

Snapchat Launches New Program to Help Young People Become Political Candidates

Social Media Today

Snapchat's looking to help young people take the next step in political engagement.

article thumbnail

Experts Weigh In On What Caused Facebook's Outage

Forbes Social Media

Monday's hours-long outage of Facebook and its sibling sites, including Instagram and WhatsApp, resulted in some 14 million reports from users who were unable to use the social network's apps and other services.

article thumbnail

Newsjacking the Facebook Outage

WebInKnow

Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.

article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Facebook ‘Puts Astronomical Profits Over People,’ Whistle-Blower Tells Congress

Forbes Social Media

Frances Haugen pressed lawmakers to enact new regulations to force the social media network to change how it operates.

article thumbnail

Fallen Prey To Shortcut Virus? This is What You Can Do

Tweaklibrary

They say there are no shortcuts in life. But that probably is something that does not apply to computer-related viruses. Every now and then, they find new ways to sneak into our computers. Take “Shortcut Virus” for instance. Not just it sneaks into your computer but makes itself so believable that you go on downloading several other malicious threats.

System 27
article thumbnail

Facebook Lost About $65 Million During Hours-Long Outage

Forbes Social Media

The company brings in about $13 million in sales per hour.

article thumbnail

Best Video Recovery Software for Mac 2021

Tweaklibrary

Why and when would you need video recovery software for Mac? Consider this scenario – Your Mac is swarmed with videos – some of which you have transferred from your smartphone, camera’s SD card, external hard drive, and many other places. In the wake of freeing up storage, you decide to get rid of some of these videos. In a hurry, you accidentally delete videos that you weren’t supposed to.

article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

How To Trade Facebook Which Is Recovering Above Its 200-Day Simple Moving Average

Forbes Social Media

Here's a trading strategy for Facebook's stock.

article thumbnail

5 Ways to Generate Leads with LinkedIn InMail

Oktopost

B2B has a favorite social media platform, and it’s LinkedIn. It turns out that the site built for professional networking is populated with the buyers and decision-makers that B2B marketers desperately want to reach, so an interested and receptive audience can often be found there. By the numbers, it’s not even close: LinkedIn’s visitor-to-lead conversion rate is 277% higher than those of its nearest competitors Twitter and Facebook.

LinkedIn 130
article thumbnail

How higher education social media has evolved in Europe

Sprout Social

Pursuing higher education is one of the biggest investment decisions we make. But a degree is so much more than a product—it’s a personal choice that shapes peoples’ lives. This has forced educational institutions to rethink how they use social media, especially since the start of the pandemic. How are universities and colleges using social media in the wake of remote learning and school closures?

Education 122
article thumbnail

Entrepreneurs Giving Young Latino Business Owners Helping Hand

The Realtime Report

Entrepreneurs Giving Young Latino. Business Owners Helping Hand. By. Merilee Kern, MBA. Entrepreneurs making inspired strides to galvanize, empower & bolster underrepresented young Latino business owners; Annual ‘LatinX Travel Summit’ convenes businesses and professionals in the fields of travel, music, tech, media, and health and wellness to drive awareness, visibility, networking, mentorship, resources and other support opportunities for young Latino entrepreneurs and Latin American-focuse

Travel 91
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

What Influences a B2B Purchase Decision? [Infographic]

Social Media Today

A new report from LinkedIn highlights the key elements that drive B2B purchase decisions.

B2B 212
article thumbnail

Top 10 Digital Marketing Tools That Every Digital Marketer Can Use To Expand Their Online Presence

BeingOptimist

Did you know 76 percent people believe that marketing has undergone a major shift in the past two years than it did over the last 50 years? The various digital marketing practices that were successful a year ago will fail to deliver the same results today. Digital marketers and their teams have a huge responsibility as they are in a constantly evolving and changing field.

Tools 98
article thumbnail

Instagram Retires IGTV Brand, Merges Video Feed Posts into a Single Format

Social Media Today

The updated format will simplify Instagram's video offerings.

Instagram 218
article thumbnail

New Social Media Features: September 2021 [Infographic]

Pixlee

The post New Social Media Features: September 2021 [Infographic] appeared first on The Pixlee Blog.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.