Facebook Targeting Expansion Becomes Default
Jon Loomer
SEPTEMBER 23, 2021
Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. It’s a big change that could lead to more results (if it works the way it’s designed), but it may also upset advertisers wanting to limit targeting to a smaller group. Note that this change is still rolling out (I don’t have it yet, but we’ve confirmed it happening for some).
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