Mon.May 03, 2021

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Facebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking On

Social Media Today

Facebook has added a new element to its iOS 14.5 prompts, which employ a form of scare tactic to encourage users not to switch off data tracking.

Data 197
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Channeling the Chaos of Social Media via Tools

Socialmedia.biz

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. Chaos. Businesses working to drive online sales or increase their brand awareness have no choice but to wade in these stormy waters. There are a wide variety of strategies behind success in social media marketing.

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Trending Sources

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Twitter Opens Audio Spaces to All Users with Over 600 Followers, Announces New Spaces Features

Social Media Today

Twitter has announced a big expansion of Twitter Spaces, marking the next stage of its audio social push.

Twitter 218
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The Language of Mindfulness #MindfulSocial with Brett Hill

Janet Fouts

My guest on the podcast this week is Brett Hill. Brett has such a delightful approach to teaching mindfulness and meditation. His degree in interpersonal communication and a fascination for technology lead to a career as a technical story-teller, author , blogger , and speaker for companies like Microsoft, Adobe and others. It was great fun chatting with Brett and I think you’re going to love listening too.

Microsoft 136
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Facebook Launches New Mother's Day Promotion for its Portal Smart Speaker Device

Social Media Today

Facebook has launched a new promotional push for its Portal smart speaker device, which has seen a big increase in sales of late.

Facebook 196
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iOS 14 Update and Facebook Ads: How to Adjust Your Strategy

Socialmedia.biz

Apple’s iOS 14 updates include features that could significantly alter how effective social media advertising will be at reaching your organization’s target audience. The main change, in accordance with Apple’s AppTrackingTransparency Framework, centers around requiring apps listed on the app store to get permission from users via an opt-in prompt to track certain personal data.

Apple 142

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM parameters are a simple, straightforward, and reliable way to track traffic online. They’re not affected by changes to third-party cookies or the Facebook pixel. And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit.

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Clubhouse Moves to Next Stage of Testing for Android App, Continues to Develop Payment Tools

Social Media Today

Clubhouse is progressing onto the next stage of its Android app development.

Tools 205
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Social Media Giants Battle it Out in an Increasingly Crowded Playground

Socialmedia.biz

The end of the snowy season has social media platforms whipped up into a feeding frenzy. Following the success of Clubhouse — the popular invite-only audio social app, which quickly gained steam throughout the winter and recently celebrated more than 13 million downloads — all three social media giants are piloting their own audio-only features.

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Pinterest Launches Pinterest Ads in Mexico, Continuing Business Expansion

Social Media Today

Pinterest will now let Mexican businesses advertise on the platform in the latest expansion of its business tools.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Amplify and uplift: How brands can acknowledge Asian Pacific American Heritage Month on social

Sprout Social

As an Asian American woman working in marketing, I’m conflicted about Asian Pacific American Heritage Month (APAHM). While I like the idea celebrating the Asian and Pacific Islander community, it’s hard not to feel like APAHM is another box for organizations to tick on their laundry list of diversity milestones. That is, if they remember to acknowledge it at all.

Brands 119
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Pinterest Launches Pinterest Ads in Brazil, Continuing Latin American Expansion

Social Media Today

Pinterest will now let Mexican businesses advertise on the platform in the latest expansion of its business tools.

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Graduation Announcement Cards: Proper Sending Etiquettes to Uphold

The Realtime Report

Graduation Announcement Cards: Proper Sending Etiquettes to Uphold. Graduation is another significant milestone in your life and should be a moment in the spotlight to celebrate. But everything you do from the beginning matters. Sending formal graduation cards to your loved ones is a tradition that you should not ignore, although it is not a requirement.

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Twitter Launches New Campaign in Support of Press Freedom to Support Local Journalists

Social Media Today

Twitter has launched a new campaign in support of local journalists as part of World Press Freedom Day.

Campaign 152
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support

Socialmedia.biz

As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry. Even with the number of programs that were paused throughout 2020 due to the pandemic, 63% of businesses report that they intend to increase their influencer spending over the next 12 months. With that in mind, it’s important that brands have an.

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Facebook Adds New Safety Features and Creative Tools for Asian and Pacific Islander Heritage Month

Social Media Today

Facebook has announced a range of new features and fundraising initiatives for Asian and Pacific Islander Heritage Month

Features 154
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6 Teen Activists You Should Be Following in 2021

Likeable

As some of the most passionate and social media–savvy people around, Gen Z knows exactly how to use their voices online. Whether it’s taking a stance for LGBTQ+ rights, fighting against climate change, or shedding light on marginalized communities, this generation is vocal about creating change for the better. We’ve compiled a list of six teen activists that you should definitely keep up with.

Committee 103
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Facebook Launches New Emotional Health Center to Mark Mental Health Awareness Month

Social Media Today

Facebook has added a new Emotional Health center to provide mental support for users.

Facebook 152
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Hey Brands – These Summer Food + Beverage Days Are Popular!

Socialmedia.biz

Since January 2019, The AMP Agency SEO team has been tracking the top three most searched queries, as reported by Google Trends, on a daily basis. Over this time, we noticed that national days of celebration have been popular drivers of search behavior. Some of these national days have been dedicated to food or beverages. Because we have been recording and tracking these phrases over the last 2+.

Brands 87
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‘It Gets Better’ Gets New Leadership

Forbes Social Media

The world’s largest storytelling effort to empower LGBTQ youth is elevating marketing guru Paul Dien to president and chair of its board of directors, replacing attorney Seth Levy.

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The Brand’s Guide to Getting Verified on Social Media in 2021

Pixlee

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. When your social media account is verified, it serves as immediate credibility. Verification also serves as proof that your account is the real, certified account for your brand, eliminating any questions about potential fake accounts.

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Viral Tweet Reminds Us That Doordash, Just Like Uber And Grubhub, Is Not A Delivery Company

Forbes Social Media

Claiming that delivery is not core to a company’s business is the app economy’s means of circumventing the Borello test, the Supreme Court of California’s litmus for whether workers qualify as W-2 employees or as 1099 independent contractors.

Company 95
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Fix – Service host SysMain High Disk Usage In Windows 10

Tweaklibrary

The main reason for the system’s performance slowing down is more consumption of system resources and high disk usage. If caused due to the SysMain process, you are at the right place. In this troubleshooting guide, we will learn how to fix 100% of disk usage caused by servicehost SysMain. Previously known as Superfetch, Service Host SysMain is a service that runs in the background.

Hosting 21
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Herd Immunity Is Now Unlikely, Reactions Trending On Twitter

Forbes Social Media

The novel coronavirus will more likely become a constant yet manageable threat in the United States for at least several more years.

Trends 98
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Ways To Improve Macbook Battery Life And Make It More Energy Efficient

Tweaklibrary

There are several instances when you would be grateful for using and preserving significant energy on Mac without having to use the battery charger. Let’s say, there is a huge power cut at your home or office, or let’s assume that you are traveling by car and have to complete an important presentation while traveling. In such scenarios, you ought to have a strategy in place using which you can save battery on your MacBook.

Energy 23
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Twitter Wants To Hear Your Voice

Forbes Social Media

Twitter is rolling out its audio chat rooms to everyone, part of an ambitious slate of new features.

Twitter 97
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to prove (and grow) your B2B social media ROI

Sprout Social

Social media is a crucial channel for B2B marketers. That said, are you able to prove the results of your efforts in plain English? Although social is a prime place for content distribution and lead generation, only 23% of marketers use social data to measure their ROI. Yikes. Just like any other marketing channel, you need to be able to spell out why social is worth investing in.

ROI 118