A Privacy-First Digital Marketing Landscape
Dave Fleet
JANUARY 26, 2021
TikTok. CCPA. DCIA. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. This wound is mostly self-inflicted and the outcome of many compounding activities, but can be distilled to this: Marketers took advantage of the near-limitless data available as people spent more and more time online, but didn’t always stop to think about how people would feel about it.
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